deck gil 2014 monaco : mega trends synthesis
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Growth Innovation & Leadership Mega Trends by Frost&SullivanTRANSCRIPT
GIL 2014: MONACO The Global Community of Growth, Innovation and Leadership
#GILMonaco
Fast-Forward to 2025: New Mega Trends Transforming the World as We Know It
Macro to Micro Opportunities on Future Business, Cultures and Personal Lives
1. Introduction and Definition of Mega Trends
2. Key Insights into the Global Mega Trends
3. Conclusions
4. The Macro to Micro Approach
3
Agenda
What is a Mega Trend?
What is a Mega Trend?
Mega trends are transformative, global forces that define the
future world with their far reaching impact on business, societies,
economies, cultures and personal lives.
Urbanization – City as a Customer
Smart is the New Green
Social Trends
Connectivity and Convergence
Bricks and Clicks
Innovating to Zero
New Business Models: Value for Many
Beyond BRIC: The Next Game Changers
Future Infrastructure Development
Health, Wellness and Well Being
Future of Mobility
4
Top Mega Trends Covered By The Visionary Innovation Research Division
Future of Energy
5
Mega Trends Universe We Track*
*This list is not exhaustive
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News Headlines in 2025
Robots have entered our homes for personal use.
Sensory devices guide our everyday lives.
Mobile financial transactions are now in crypto-currencies.
Big data has entered the Zettabyte era.
3D printing is commonplace. 4D printing is gaining
mainstream acceptance .
High Speed Rail to connect from China to Europe.
There are 6 million autonomous cars in Europe
and North America.
Summer Sale: Low-cost holidays in space.
Connectivity & Convergence
Digital Currency: $11
billion worth of Bitcoins in circulation currently
Connected Living:
$730 Billion Market Opportunity in 2020
Personal Robots: Robots
priced between $1,566 and $4,699 could enter our personal
lives
3D/4D Printing:
$7.3 Billion Market Opportunity by 2020
Augmented Reality/Virtual World:
New Markets of Augmented Shopping and Virtual Commerce
Space Jam: 1,213 Total
Number of satellites globally by 2021
4D Printing: Self-
assembling objects could enter our lives by 2050
Nanobots: Swarms of
Nanobots could enter manufacturing and energy by
2030
Sensorization of Devices: From Touchscreen
to Brain-controlled devices
Wearable Devices:
Over $11 billion market estimated for 2020
Big Data:
40% annual growth in big data to 2020
80 Billion Connected
Devices in 2020 and $14.7Tr
internet economy
Powered Exoskeletons : Self-
assembling objects could enter our lives by 2050
9 9
Source: Frost & Sullivan
Connected Home – 31% Connected Work –15% Connected City – 54%
• Home Automation
• Home Energy
• Home Health
• Home Entertainment
• Mobility - Mobile
email, Unified
Communication
• Mobile Working
• Enterprise Social
Networking
• eGovernance
• eCitizens
• Personal and Freight
Mobility
• E-learning
• Mobile banking
Sub Trend: Future Connected Living Ecosystem Connected life contains three important aspects of connected home, connected city,
and connected work
Connected Living Total Market: $730 Billion in 2020
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QIVICON B2B Business Hub including partners from…
Health (E.g
Tunstall)
Multimedia (E.g
Samsung)
Automation (E.g Belkin)
Security (E.g Pax)
Energy EnBW, Solon
Appliances, electronics (A&E)
Miele, Samsung
QIVICON CONNECTED HOME PLATFORM for consumers aggregating service from all partners.
Consumer Homes
B2B
B2B2C
Case Study: Connected Home’s B2B Platform Of Deutsche Telekom
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Sub Trend: Sensorization of Things Multi-Factor sensory-based trackers revolutionise the field of human interaction and
personal identification
2000s 2014 2015 2020 2025+ 2025+ 2020 2015 2014 2000s
Eye
Facial
Voice Touch
Gesture
Gaze controlled
Games
Mobile Eye Scrolling phones
Eye Tracking Analytics in cars
Pay with Face
Face Scanners
Tactical Identification
System
Voice Search
(Google)
Speech Recognition
Personal Digital
Assistant
AMOLED Touch
Screens
Holographic Touchscreen
3D Air gesture control of
Mobile devices
Sensory Tracking Technology in
Consumers Devices
Source: Frost & Sullivan Analysis
3D modelling on computers
Brain
Mind Controlled
Games
Mind Remotes for
TV
Mind Controlled
Cars
Gesture Gaming
Sub Trend: Big Data Analytics 90% of the data in the world has been created in the last two years alone
Source: IBM, Cisco, Frost & Sullivan Analysis 12
Global Data Traffic in Zettabytes, 2010-2025 Global Big Data Market in $ billion, 2010-2025
2010 2020 2025 2015
3.56
87.85
122.6
47.37
2010 2020 2025 2015
1.2
34.1
100.2
7.6
Global Data Traffic to Cross 100 Zettabytes
annually by 2025
Global Big Data Market to generate a revenue of over $122 billion by
2025
Reality to Virtual World
Reality Augmented Reality Augmented Virtuality Virtual World
Virtual Repair and Maintenance
Virtual Designing
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Sub Trend : Augmented Reality and Virtual World
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Implication: Connectivity Is Pushing Convergence Connectivity will Accelerate Convergence of Industries, Products, Technologies and
Competition
INDUSTRIES
PRODUCTS
Car Unmanned Technology Autonomous Cars
TECHNOLOGIES
Building Technologies Smart Automation Smart Home Hubs
Space Industry Solar Industry Space Based Solar Power
1
3
2
Source: Frost & Sullivan analysis Image Source:: ̀ Creative Commons and Dreamstime.
Bricks and Clicks
15
Future of Clicks in Retail Industry Global Online Retail Sales To Reach $4.3 Trillion By 2025 Accounting
for 19% of Total Retail
$11.8 Trillion
$23 Trillion
$18.7 Trillion
$11.25 Trillion
$4.3 Trillion
$0.55 Trillion
Online Sales Non-Online Sales
5%
95%
19%
81%
16
2011 2025
United States $1.32
Trillion
24%
18%
China $1.30
Trillion
United Kingdom $0.21
Trillion
Germany $0.09
Trillion
Japan $0.17
Trillion
26%
15%
10%
UK Retail – Online Vs. Non Online Online Retail Sales to Account for nearly 1/3rd of Total Retail
Sales by 2025
17
Source: Office for National Statistics, IMRG, and Frost & Sullivan Analysis
• Social commerce has an estimated $1 billion market value in the UK
• Mobile now accounts for 51% of the total retail time spent by consumers on digital modes
• 9 of top ten retailers in the UK offer either click n collect / in-store pick up options to customers
• 35% of sales on JohnLewis.com take click and collect service
£323.5 Billion
£460 Billion
£38.8 Billion
£284.7 Billion
12.5% online
87.5% Offline
£122 Billion
£338 Billion
27% online
73% Offline
2013 2020
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Fully Digital, Retail-Style Cyberstore
One-stop Experience for Entire Model Range
Gamification, Augmented Reality Offers Tailor-
made services
Specially Trained Dealer Personnel Interactivity
London Flagship Store
Highly personalized customer dialogue
Case Study: Audi City London - First Digital Car Showroom Example of Future Digital Car Showrooms that will be “Unlimited”, Personalised, Socially Connected
and Digitally Integrated
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Retail Strategy
Channel Strategy
Fulfillment Strategy
No direct retailing Direct retailing in selected regions; target enthusiasts and DIY segments
Sell through dealer estores
Own web store; dealer estores; marketplace (ex. BMW Direct on eBay)
Primarily click ‘n’ collect from existing dealerships
Likely to explore both click ‘n’ collect and direct delivery
C L I C K A N D P O S T
C L I C K A N D F I T ( d e a l e r s h i p / m o b i l e
C L I C K A N D C O L L E C T
Case Study: BMW’s Parts eRetailing Strategy
20
Urban Transhipment Areas
Urban Consolidation Centres
Urban Intermodal Hubs
Locker Boxes Microdistribution
Mobile Depots / Freight Buses
Sub Trend: Future of Consolidation and Last Mile Delivery More Bundling, Intermodality and Microdistribution in Urban
Areas
Types of Urban Distribution
Types of Urban Last-mile Deliveries
One Hour Deliveries Click ‘n’ Collect
Smart is the New Green
22
20.93
14.11
16.65 13.75
9.09
15.26
10.21
Smart Infrastructure3
CAGR: 8.9% (2012-2020)
Smart cities To Create Huge Business Opportunities With A Market Value Of $1.5 Trillion By 2020
1
2
4
5
6
Smart Governance and Smart Education2
CAGR: 12.4% (2012-2020)
Smart Energy CAGR: 19.6% (2012-2020)
Smart Transportation CAGR: 14.8% (2012-2020)
Smart Healthcare CAGR: 6.9% (2012-2020)
Smart Building CAGR: 8.8% (2012-2020)
7
Smart City Market by Segments,1 Global, 2020
Source: Frost & Sullivan analysis.
Note: The graph represent the market share of each segment in the smart city market.
For more information on smart city market sectors please refer to appendix
Smart City Market
2Smart Education includes eLearning services for schools, universities, enterprises, and government entities
1These numbers represent the entire smart solutions eco-system in each segment for both urban and non-urban panoramas
Smart Security CAGR: 14% (2012-2020)
3
3Other Smart Infrastructure such as sensor networks, digital management of water utilities not included in other segments
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There Are Four Different Roles Smart Cities Players Can Take
24
Pure-Play Product Vendors
Managed Service Providers
Network Service Providers
Integrators Smart city integrators are project integrators that bring together various sectors of the smart city through pre-packaged platforms thereby providing a unified , holistic and end-to-end integration of multiple sectors Example: IBM, Accenture
Smart city network providers offer collaborative networks, data analytics and enterprise working solutions that connect people, assets, systems and products by leveraging on their networking and M2M capabilities. Example: Cisco, Verizon, Ericsson, AT&T
1
2
3
4
Smart city product vendors provide “hard assets” like smart meters and distribution devices (e.g., automated switches, controllers for capacitor banks and voltage regulators) that operate as the main nodes of connectivity. Example: Eaton, Honeywell, ABB, Schneider Electric, Siemens
Smart city managed service providers offer round-the-clock monitoring, complete management, compliance monitoring, and on-site consulting. These services are provided either in-house, co-managed, or are completely outsourced (third party providers) Example: IBM, Serco, SAIC, Infosys
25
Smart Cities Business Models Majority of smart city projects are developed under Build Operate Manage (BOM)
business model
Source: Frost & Sullivan analysis.
Build Operate Manage
Build Operate Transfer
Build Own
Operate
Open Business
Model
Social Trends
27
Heterogeneous Society
Divide by Income
Sub Trend: Heterogeneous Society The global population is getting more diverse with US and Canada being the most
heterogeneous societies
Source: Frost & Sullivan
Divide by Age
Divide by Gender Divide by Ethnicity
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Heterogeneous Society Case Study : New Generation’s Boomerang Effect
The son is back
Women Empowerment Demographic shifts are driving the empowerment of women
Female junior exec pay in
the UK is rising faster than male counterparts’
Earnings
There are 117 female directors of FTSE 100
companies
By 2020 over half of
millionaires in the UK will be female
Wealth Entrepreneurship
The number of women-owned businesses
increased by 59% in the US since 2000
Leadership 1 Education
Women are getting the
majority of higher education awards
Power
In Nordic countries
women could soon have equal political power
2 3
4 5 6
Women Dominate Social Media Women are the routers and amplifiers of the social web
127m active users
50% Female
90m active visitors
82% Female
So What?
Women are said to control
between 80% and 90% of key spending categories worldwide
Women are said to be more
likely than men to interact with and about brands online
Women in the UK are said to control
online purchasing (60%) and mobile purchasing (one in six
women compared to one in nine men)
845m active users
57% Female
150m active users
68% Female
Future Of Mobility
32 32
Future of Mobility
Micro-mobility
Integrated mobility
Global car sharing
Parking management Zero emission taxis New business models
Connected cars
Telematics based insurance
Autonomous Cars
Demand Response Management
Economic Trends
Sub Trend : The Next Game Changers in 2025 High GDP growth, improved FDIs, and rapid industrialization to give rise to a new lot of emerging
countries, beyond BRIC nations, that contend to become next decade’s economic leaders
$2,327 Billion
$1,041 Billion $2,441
Billion
$653 Billion
$772 Billion $323
Billion
$483 Billion
Mexico Egypt
Turkey
Poland
Indonesia
Thailand
Vietnam
Philippines Next Game Changers
Note : The figure denotes GDP at market prices. Forecasts to 2025 have been extrapolated based on Nominal GDP growth rate projections
Source: International Monetary Fund. Oxford Economics, Frost & Sullivan,
$3,071 Billion
$730 Billion
Nigeria
The trillion dollar economies
35
Sub Trend : Future of Resources – Redrawing the Resource Map
Discovery of new technologies and energy sources has altered the global energy landscape making key resources such as water, food, and minerals more easily accessible
Signs of Shortage
Technologies/ New Discoveries
Future Availability of Resource
+30% demand by 2030 (IFPRI)
• Smart water • Wastewater
treatment • Water desalination
Water desalination could cover close to 5% of the estimated gap in supply of freshwater
+40% demand by 2030 (IEA)
• Smart grid • Energy Harvesting • Shale Gas
Shale gas to contribute 46% of the total US gas supply in 2035
+50% demand by 2030 (FAO)
• Genetically modified food (Golden rice)
• Synthetic meat • Smart farming
Golden rice could deliver 15-20% of the daily nutrition requirements by 2030
Water Energy Food
Source: FAO, IEA, IFPRI, WHO, and Frost & Sullivan Analysis
36
Conclusion
Macro Micro
From Macro to Micro: Taking Mega Trends from Information to Strategy Implementation
Mega Trend Selected trends that impact your
business and markets
Sub Trend A sub-layer of trends that has a
wide ranging impact
Impact to Your Industry Visualising the roadmap of these critical forces through scenario-
building and macro economic forecasts
Impact on Future Product/ Technology
Analysis of Opportunities and Unmet Needs
To
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