december 2020 fieramilano rho-pero (milan, italy) · (milan, italy) handicraft the fair promotes...

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EVERY DAY FROM 10.00AM TO 10.30PM FREE ENTRY International Expo of Crafts, People and Countries 5 TH -13 TH DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY)

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Page 1: DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY) · (Milan, Italy) HANDICRAFT The fair promotes handicraft from all over the world, identifying the most au-thentic, original and

EVERY DAY FROM10.00AM TO 10.30PM

FREE ENTRY

International Expo of Crafts, People

and Countries

5TH-13TH DECEMBER 2020FIERAMILANO RHO-PERO

(MILAN, ITALY)

Page 2: DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY) · (Milan, Italy) HANDICRAFT The fair promotes handicraft from all over the world, identifying the most au-thentic, original and

Artigiano in Fiera is the largest and most important international exhibition, which for 25 years has been promoting the history and precious work of worldwide artisans.

Here, companies can promote and sell their products to the greater public and create or consolidate their reference market.

Artigiano in Fiera is the exhibition where the world’s countries can tell their story and promote their culture and territory.

5th-13th December Fieramilano Rho-Pero(Milan, Italy)

HANDICRAFTThe fair promotes handicraft from all over the world, identifying the most au-thentic, original and quality products that are a direct expression of people, stories, values, territories and cultures.

CULTURE A display of crafts, traditions, events, music and dance that promotes the culture and identity of each popula-tion, and, within the territorial system, makes the visitor’s experience unique and original.

FOOD & WINEArtigiano in Fiera is the ideal place to promote typical local products, quality food, culinary traditions and recipes from all corners of the globe.

TOURISMArtigiano in Fiera represents a great opportunity for country marketing, with the possibility to promote tourism offers, services, infrastructures and even travel deals directly to the market.

Page 3: DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY) · (Milan, Italy) HANDICRAFT The fair promotes handicraft from all over the world, identifying the most au-thentic, original and

An attentive, selective market, with a strong spending capacity.

A direct marketing action used to consolidate an increasingly structured customer network.

Test your market at the sole cost of

exhibiting at the fair.

Introduce and promote yourself to a broad market. The opportunity

to create a customer network and word of mouth that

leads to increased sales.

9EXHIBITION HALLS

340.000SQUARE METRES

1 millionVISITORS

3.000EXHIBITION STANDS

more than

100COUNTRIES

more than

A CULTURAL, SOCIAL AND

ECONOMIC PHENOMENON

MEET YOUR MARKET

TEST YOUR MARKET

COMMUNICATION AND SELF-PROMOTION

Page 4: DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY) · (Milan, Italy) HANDICRAFT The fair promotes handicraft from all over the world, identifying the most au-thentic, original and

ORIGINVisitors of the fair are predominantly from north-west Italy and about 45% are from Milan

AGE Visitors representing all ages.

TIME SPENT AT THE FAIROn average: 6 hours and 30 minutesVisitors that return multiple times during the exhibition.

11,1%

15%

14%

23,4%

36,5%

16-24years

55 years and over

25-34 years

45-54years

35-44years

THE MARKET: MORE THAN ONE MILLION VISITORS

Page 5: DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY) · (Milan, Italy) HANDICRAFT The fair promotes handicraft from all over the world, identifying the most au-thentic, original and

21,9%

30,8%

16,6%

7,3%

1,8%

21,6%SPENDING CAPACITYThe average spend of visitors is more than 100 Euros.

Up to 40 €

40-100 €

150-250 €

250-500 €

More than 500 €

100-150 €

Page 6: DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY) · (Milan, Italy) HANDICRAFT The fair promotes handicraft from all over the world, identifying the most au-thentic, original and

Cost per square metre including shell scheme stand (dividing walls, carpet flooring, sign with company name, lighting and power socket)

Surcharge per square metre for corner stands

Registration fee for each exhibiting enterprise (including those in collective stands), inclusive of all services (inclusion in APP and internal parking);

VAT on total**

All-risks insurance for each exhibiting enterprise*

* All-risks coverage up to € 25,000 on the total value of your goods. The premium (€ 100) will be invoiced by Fiera Milano Spa** VAT not to be applied to exhibiting companies resident outside Italy (DPR 633/72 Art. 7 quinquies).

TERMS OF PARTICIPATIONOnly enterprises able to guarantee originality, quality and authenticity of their products, are allowed to exhibit at the fair. Ge.Fi. Spa or its representatives will directly assess such conditions.Enterprises that apply to exhibit must submit a com-pany profile, which also includes a recent copy of their Company Registration Report, a selection of photos of their workshop and artisan products.

WOULD YOU LIKE TO REGISTER? Visit artigianoinfiera.it

SERVING AREAS Serving areas are allowed, further to a specific request and approval by Ge.Fi. Spa, and entail a surcharge (fixed) of € 100 per square metre (inclusive of waste disposal and cleaning of common areas).

INVESTMENTBy 30th

SeptemberFrom 1st October

260 €

45 €

550 €

22%

100 €

270 €

55 €

550 €

22%

100 €

Page 7: DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY) · (Milan, Italy) HANDICRAFT The fair promotes handicraft from all over the world, identifying the most au-thentic, original and

Entering Artimondo means staying in contact with the customers you meet at Artigiano in Fiera, all year round.

An opportunity to create continuity from your sales at the fair.

The online shop aims to be the e-commerce platform of excellence for crafts enterprises: the opportunity to take on new challenges and reach new objectives, often unattainable by personal company websites.

Artimondo is the Artigiano in Fiera online shop active in five languages: Italian, English, German, Spanish and French; an offer reser-ved to selected enterprises that guarantee quality, originality and authenticity of their production.

ARTIMONDO: THE ONLINE SHOP OF ARTIGIANO IN FIERA

INTERESTED?For information and costs, contact Artimondo: Tel. +39.02.319.119.11 • [email protected]

artimondo.it artimondo.co.uk artimondo.fr

artimondo.deartimondo.es

is the value of online sales in Europe (+ 11.5% in 2019). Italy is ranked fourth (after UK, Germany and France) with a value close to 31.6 billion Euros and a 15% increase with respect to 2018.

670BILLION EUROS

To stay in contact with your customers all year round

OFFER• A platform with well-defined online

shops for each product category.

• Tailored, punctual and efficient logistics services.

Page 8: DECEMBER 2020 FIERAMILANO RHO-PERO (MILAN, ITALY) · (Milan, Italy) HANDICRAFT The fair promotes handicraft from all over the world, identifying the most au-thentic, original and

Viale Achille Papa, 3020149 Milan (Italy)

Tel. +39.02.319.119.11Fax +39.02.700.58.903

[email protected]

artimondo.it

In collaboration with: