Deborah Mitchell Media Associates

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Welcome to Deborah Mitchell Media Associates where our goal is to share your message with the world. Today your messages are being shared via traditional media as well as social media and we can help you engage your audience in every way.

Led by a seasoned multimedia producer, the company’s skilled team works with clients to organize, coordinate and execute their vision for television, live events or an online presence by incorporating social media. With a deep interest and experience working with the culinary talents, Deborah Mitchell Media Associates excels at grooming chefs for on-air television and social media branding.

Let us guide you. We will show you how to make the most of your media interactions, whether they involve social media or television.

about

deborah mitchell

media associates

Deborah J. Mitchell

about deborah j. mitchellDeborah J. Mitchell is an experienced national television producer, a veteran of the ABC and CBS networks, who marries traditional media skills with the new world of social media, to guide established talent and aspiring online personalities. She works closely with clients to polish and expand their brand identity in the burgeoning arena of social TV.

A multimedia producer with knowledge in a wide spectrum of fields including, cultural and lifestyle trends, especially in food, fashion and travel, Mitchell founded Deborah Mitchell Media Associates as well as The Blogger Connection, a blogger network.

As an executive producer, Mitchell has experience creating television projects from the concept stage until their successful on-air launch—and beyond. Recently, Mitchell served as the executive producer for Arise TV’s “Our Take,” a daily international women’s talk show that engaged viewers through social media.

Mitchell can provide valuable consultations to traditional media companies seeking to identify and develop viable talent and stories for the Web. While she specializes in preparing content for social TV, she stays on top of all forms of media, communications and technology as they evolve. She produces informative, engaging and accurate content for an effective on-air or online presence, on every platform.

A Record of Accomplishment

Mitchell started in the media world with an unpaid college internship at WABC-TV in New York City. After that, she worked as a researcher for “Essence, The Television Program,” and then moved into the brand-new world of daytime talk show TV.

She worked with Geraldo Rivera for more than 10 years on his talk show “Geraldo” as a studio and field producer, then as the supervising producer. She eventually advanced to the position of vice president of development for Rivera’s company, a role she held until the show ended its run. She joined the staff of ABC TV in the late 1990s, serving as a freelance producer for “Live With Regis and Kathie Lee.” In 2000, she became a producer for CBS News, working for the “Early Show” for 10 years.

After leaving CBS, Mitchell entered the world of social media. In 2012 for the Shorty Awards (dubbed “the Oscars of Twitter” by The New York Times), Mitchell arranged for Bravo TV’s Andy Cohen to appear via a video hookup. At that time Cohen was the executive

vice president of original programming and development as well as host of “Watch What Happens Live.”

In spring 2013, Mitchell served as a live event producer for New York City’s Mercedes-Benz Fashion Week. She helped produce the first Fashion Hackathon finale as part of a collaboration between the Council of Fashion Designers of America, Condé Nast and Decoded Fashion. The event provided a platform for fashion leaders and tech experts to share ideas and create a useful app for the fashion industry.

Mitchell has worked shoulder to shoulder with TV icons such as Barbara Walters, Bryant Gumbel, Harry Smith and Julie Chen. She has also produced television shows with former MSNBC anchor Christina Brown, and TV personality and blogger Rene Syler, who now runs GoodEnoughMother.com. Mitchell is currently the executive producer of “Arise On Screen,” a weekly 30-minute movie review show on Arise TV.

produced by deborah mitchellclick to watch on our youtube channel

Think of Deborah Mitchell Media Associates as your liaison to your online audience, offering a full slate of social TV services, including Twitter parties, specialized tweet chats and Google hangouts. Reliance on all these vehicles can help build audience interaction. Deborah Mitchell Media Associates offers a wide spectrum of opportunities for bloggers to work with brands in social media or the television industry. The company has access to scores of niche bloggers who specialize in fashion, travel, fitness, food and parenting coverage.

services for brands

• Providing a chance to connect with compatible, PR-friendly bloggers

• Offering customized blogging campaigns and programs to promote awareness of your brand

• Helping you build a following of loyal consumers and fans online for your brand

services for bloggers

• Developing a way for you to enter into the lucrative business of promoting brand awareness

• Offering you a beneficial new revenue stream through collaborations with advertisers through social TV and use of the second screen

• Giving you a chance to develop relationships with other bloggers

blogger outreach

blogger product reviews/giveawaysProvide products to bloggers to evaluate and review, spreading brand awareness via blog posts and social media.

twitter parties Reach up to 750,000 customers and prospects in an hour of live interactive discussion by using carefully produced tweets, combined with product giveaways.

in-home parties Bloggers host a party inviting family and friends to review selected products and provide feedback

ambassador programs Blogger acts as a brand’s spokesperson on his/her blog, in conderences, radio and television placement, etc.

survey/focus group services Blind survey focus group services

speaking engagements & panels We will provide speakers and panelists

custom brand events

blogger outreach services

our brands & bloggers social media outreach campaign pricing is customized per project.

TWITTER

PARTY

WHOBloggers and their followers will join

the conversation with 3 to 6 influential panelists using a personalized brand

customized hashtag.

WHyTypical results: 250,000 reach

approximately and minimum 2,000,000 impressions (approximately).

Price: $ 5000 and up

WhatOne hour of live, customized, strategic

discussion about your brand, product or event.

Think of it as conversations + giveaways

= exposure.

Deborah J. Mitchell is a veteran television producer and manager with extensive experience in network news as well as syndicated live in-studio and field production. She also is accomplished in social media outreach, talent booking, show formatting and staff supervision. She has held the positions of executive producer, producer, supervising producer and field producer on “Our Take” on Arise TV, CBS News’ “The Early Show” and “Geraldo.” As executive producer of the international daily one-hour women’s talk show “Our Take,” Mitchell was responsible for overseeing the show’s content and guest bookings along with incorporating social media across multiple platforms to keep viewers engaged.

tv producer

live eventproducer

Are you a business owner or an event or show planner desiring a TV program that guests will rave about even after leaving the set? After an initial consultation to discuss your live event or show needs, Deborah Mitchell Media Associates will brainstorm with you to figure out the perfect fit of personalities for your live event:

• Casting the guests for your event or show

• Finding a panel of expert speakers for your event or show

• Developing a package of information about the show’s guests, including background descriptions, summaries of pre-interviews and collecting multimedia elements to serve as guidance for show’s producers

• Procuring studio props

• Keeping track of any necessary permissions and planning for any contingencies as well as executing tasks that must be accomplished prior to the show or event

• Executing “day of” activities for event or show smoothness

social television• Engaging your audience online is vital in today’s show business.

Conversations that are happening before, during and after a show comprise the essence of social TV. Deborah Mitchell Media Associates can evaluate how your show meets social TV and accomplishes results in real time.

• Puzzled about how to create a social TV strategy? Do you need to capture fans or spread word of your brand’s assets across multiple websites? Itching to hold a Twitter party to amplify the buzz? Deborah Mitchell Media Associates is here to help you make your social TV dreams come true with the following services:

• Creating a second screen for viewers’ consumption of television programs and shows

• Developing a strategy for your television program’s reach and connecting with your target viewing audience on social media platforms

• Fostering live interaction with your show’s cast members before, during and after the show

• Conducting live online discussions with TV talent (such as question-and-answer forums) focused on your show’s story lines and creative content

• Promoting product integration and sponsorship for your show via social TV

media coachingDeborah Mitchell Media Associates excels at media coaching and training of personalities and bloggers.

Services:

• Providing advice about what to wear on TV

• Offering guidance about what not to say on television

• Giving instructions about how to get a message across in the allotted time, replete with suggested talking points

• Presenting suggestions for handling the unexpected during a TV segment

• Pointing out how to have fun during a television appearance

media consulting for culinary expertsAs a member of the James Beard Broadcast and New Media Committee of the James Beard Foundation, and a regular guest on the radio show “Southern Passion Lounge with Chef Amadeus,” Mitchell has firsthand knowledge of what it takes to be the best in the culinary world. Deborah Mitchell Media Associates offers the following services to chefs to develop and manage their social media presence and hone their on-camera skills:

• Helping chefs decide what dish to cook on television

• Implementing steps to master a cooking demo within the time constraints of a television broadcast

• Increasing chefs’ comfort level with appearing in front of any audience

• Refining and focusing a culinary talent’s content, presentation and personal style

• Offering a video review and critique

• Reviewing and implementing an effective social media strategy for a culinary expert’s brand

• Serving as a liaison between food brands, chefs and an online audience with the help of bloggers

Deborah Mitchell Media Associates will review all the options and determine the right environment for your television appearance. We will figure out the right format for you, whether it’s a taped or live interview of the company’s principal or placement on a local or national outlet. We will also review your current pitch and suggest possible enhancements so that you can attract the media attention that your brand or products deserve.

Services:

• Creating a suitable story or product pitch

• Contacting and pitching the product or client to a media outlet

• Providing supporting information to the show’s producer including possible talking points, potential on-air questions and ideas about additional guests or show elements

• Offering pre-show coaching for the client as needed

• Hosting a prep day involving the taping of a practice segment to provide a TV guest with an extra level of comfort, then accompanying him or her to the studio on the day of the broadcast

tv & media placement

social media managementSocial media marketing, when conducted strategically, can greatly impact your business in a positive way. Deborah Mitchell Media Associates encourages all its clients to create a social media strategy to realize their specific business goals. We make social media marketing easier for you by managing your social profiles and monitoring your online presence. We design a customized plan based on your business goals to ensure you receive the maximum exposure and value via social media.

Social media aids your business in keeping a contemporary marketing profile and achieving customer-retention goals. Our consulting services can help you with the following:

• Attracting clients and engaging them online

• Building a community and keeping in touch with existing customers

• Sharing tips related to your business

• Answering your customers’ questions

• Sharing success stories as well as what not to do that’s relevant to your industry

• Fostering and rewarding customer loyalty

speaking servicesDeborah J. Mitchell is an experienced national television producer, a veteran of the ABC and CBS networks, who integrates traditional media skills with the new demands for social media literacy in guiding both established talent and aspiring online personalities. Here’s a sampling of the range of topics Mitchell is prepared to discuss with your business or organization:

TV Vetting, From the Booking to the Postmortem

• Understanding what a TV producer looks for when considering a personality or expert as a potential guest for a show

• Figuring out how a guest can deliver the best interview possible—in just three to four minutes • Scoring an upgrade: Plot how a guest can transition from local TV appearances to landing on national TV • Figuring out what to wear for that special on-air interview

Second Screen Syndrome: Social TV and Engaging Your Online Audience

• Discovering ways to involve the online community with a live show, such as displaying audience tweets on a broadcast and having the host acknowledge them

• Encouraging guests with active social media profiles to tweet and post online show-related tweets during days and hours before their broadcast appearance

• Discussing effective techniques for displaying social media information about on-air TV guests, like using an on-screen lower-third graphic during the program

• Developing a hashtag to promote your program throughout the broadcast• Producing a tweet chat before, during or after the show’s broadcast• Encouraging viewers to continue a program’s conversation online

Video Performance Critique

• Reviewing past interviews, then discussing the pros and cons of a given appearance

we’ve worked with...click here to read what the television and social media industries have to say about us!

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contributing artists

conversation prism niels timmer jaylopez

martin simonis michal zacharzewski ilker

Chris Panteli MrMagic David Ritter

Margarita Corporan Margarita Corporan

This book was prepared by Nay Ayache for Deborah Mitchell Media Associates.© Deborah Mitchell Media Associates, 2014

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