dean jansen: community-driven video accessibility | content in motion
TRANSCRIPT
amara
Amara
amara
What is Amara?
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Visit Amara.org – plug in a video URL…
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Amara Editor – Easy way to make subtitles
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The Early Years
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Where did Amara begin?
Amara: 2010 A simple tool
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First Generation Editor & Awards
UNAOC
US Federal Communications
Commission
The Tech Museum
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Inspiration Global collaborative community
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Interesting uses during Arab Spring
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How has Amara evolved?
• Individual Users • Volunteer Communities • Organizations • Amara On Demand • Hosting Platforms
Amara: 2010 A simple tool
Amara: 2015 Communities + technology
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Amara & Mission
Volunteer Communities
On Demand Team
Individual Users
Organizations
Hosting Platforms
The Amara Ecosystem
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Massive Collaboration?
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TED Called …looking to expand their volunteer
translation community
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TED began using Amara in 2012
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TED’s Community
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33%
67%
In 2014, over 33% of all TED video views had subtitles enabled
During 2014, TED had 18 distribution deals across 10 countries
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TED volunteers created over 16,000 subtitles in 2014. During that period,
11,000 new translators joined the project.
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TED Open Translation Project 2014 Annual Report
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Amara in 2015
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SustainabilityPlatform • Services • Integrations
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Amara Enterprise Clients Comprehensive solution for captions & subtitles
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Amara On Demand Clients Professionally crafted captions & subtitles
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Amara + Vimeo Direct Integration Accessibility tools in every Vimeo creator’s hands
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MissionTranslation • Accessibility • Future of Work
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Scientific American Going viral in Hungary
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Before 2015, SciAm’s most popular video had less than .5 million views
Currently, the most viewed video has 1.5m views, most of which originated in Hungary
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Prof. Andreas Formiconi University of Florence #EDMU2014
Prof. Mara Mills New York University Disability, Tech, & Media
Amara in Education Students using Amara for hands-on accessibility learning
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Amara On Demand Team Global team of over 1,500 professionals
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What’s Next?
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Key platform improvements, under development now
Machine Assisted Captions (MAC)
Next-Generation Amara Teams
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Thank you!