dc distribution newsletter april - july 2012

51
DISTRIBUTION HIGHLIGHTS APRIL 2012 – JULY 2012 MORE INFOS ON : www.facebook.com/dcshoes.europe www.dcshoes.com http://dc-press.eu/ (login: dceurope, password: dceurope)

Upload: manu-labadie

Post on 10-Mar-2016

220 views

Category:

Documents


4 download

DESCRIPTION

Marketing news/highlights in DC distribution countries between April and July 2012

TRANSCRIPT

Page 1: DC Distribution Newsletter April - July 2012

DISTRIBUTION

HIGHLIGHTS APRIL 2012 – JULY 2012

MORE INFOS ON :

www.facebook.com/dcshoes.europe

www.dcshoes.com

http://dc-press.eu/ (login: dceurope, password: dceurope)

Page 2: DC Distribution Newsletter April - July 2012

SKATEBOARD

The Varna Fun City Youth Festival 2012 Demo. The Varna Fun City Festival takes place on the coast

of the Black Sea and dedicates two days to skateboarding. It‟s supported by DC and on the poster you

can also find Bulgarian DC Rider Vladimir Ivanov –Gibona.

In Bulgaria by tradition two skateboarding events take place on May the 5th and the 6th. This year DC

national rider Vladimir Ivanov ''Gibona” took second place at the Collision Course eventin Russe and

won the best trick event in Sliven. The DC riders Kristian Berov part of the “Young Blood” project,

came second in the junior event for best trick and Alek Blagoev received a special prize for being the

youngest competing rider.

Page 3: DC Distribution Newsletter April - July 2012

EVENT

The DC mini ramp was part of the Fun Zone at the Elevation Music Festival 22nd -24th of June at

the Dobroslavtzi airbase 40km outside the capital, Sofia. Over 16 000 people attended the festival this

year.

All the best skateboarders in Bulgaria where invited to do skate demos throughout the day and

surprisingly also the night!

Page 4: DC Distribution Newsletter April - July 2012

SNOWBOARD

BULGARIAN DC SHRED DAYS, AT THE BOROSPORT SNOW PARK

At the end of March and the beginning of April the Bulgarian DC Snowboard National riders took over the Snow Park Borosport, which has been sponsored all season by DC Bulgaria.

WILDBERRIES ALL-GIRLS SNOWBOARDING - WORKSHOP PART 2

The Wildberries all-girl snowboarding workshop took place at the Borosposrt Snow Park for the

second time this season in April.

http://www.wild-berries.com/view_news.php?news_id=46

Page 5: DC Distribution Newsletter April - July 2012

MUSIC & ART

Kristo and Lora Karadjova have a new video, which they spiced up with some DC BMX and FMX

riders. The video got over 850 000 views on youtube!

http://www.youtube.com/watch?v=7lSkFM9CxHY

CLIPPINGS

Fabric is a Bulgarian magazine which presented DC summer clothes to give some styling tips for girls.

Page 6: DC Distribution Newsletter April - July 2012

SKATEBOARD

CPH Pro Chris Cole won the CPH Pro 2012, which was a big success and probably one of the best CPH Pros

so far!! http://www.youtube.com/watch?v=BmevlLnvtB8&feature=player_embedded

New clip with one of DC DK Flow rider Nicolai Minde :

https://vimeo.com/44921626

http://www.facebook.com/events/401466136530480/

http://www.wdbm.dk/news/3656

http://www.wdbm.dk/news/3651

http://www.wdbm.dk/news/3647

It's the warm up for the Cph Pro. It's invite only and it's mostly for the Danish

skaters.

Page 7: DC Distribution Newsletter April - July 2012

We gave away 15.000 Dkr. in cash prices (2.000 _), so a lot of people showed up.

Crazy skateboarding and a really crazy after party.

We also had some updates from the Oslo Games, since we sent one of the bloggers from

Skatersvin.dk up there with the boys.

http://www.wdbm.dk/news/3626

Two of our DC riders attended the Oslo Games : Roberts Osis & Mads Sand

Danish DC rider Chris Ørnebjerg had 10 Tricks on wdbm.dk

http://www.wdbm.dk/news/3594

And Chris Ørnebjerg also had a small part filmed in the new skate park in Copenhagen

http://www.wdbm.dk/news/3553

Here is another Clip of a DC Denmark rider, Freddie Lonka, who made a trip to Australia and came

back with this footage:

http://vimeo.com/45155015

Future outlook:

DC is a sponsor of another contest held in Copenhagen. It‟s on the 11th of August!

Page 8: DC Distribution Newsletter April - July 2012

SKATEBOARD

Where EU at premiere @ Kinomaja

All local riders and people connected to skateboarding where invited and most of them showed up. It was

supported by a local brewery and Monster which made everyone happy.

http://www.facebook.com/media/set/?set=a.10150903811466092.432832.213989001091&type=1

Simple Session 2012, March 31st/ April 1st

http://www.session.ee/2012/

Page 9: DC Distribution Newsletter April - July 2012

The Simple Session took place in Tallinn. There was great skating and BMXing going on with a few

DC riders participating and doing a signing session at the DC booth.

http://digbmx.mpora.com/dig-daily/simple-session-2012-finals-photos/

http://espn.go.com/action/bmx/blog/_/post/7763021/drew-bezanson-wins-simple-session-2012

http://skateboarding.transworld.net/1000155386/news/simple-session-live-web-cast/

http://www.vitalbmx.com/videos/features/Simple-Session-2012-Qualifying-

Highlights,36958/rwg2008,2412

http://www.tackyworld.com/skateboard/article/?id=116739

http://www.tacky.fr/skateboard/article/?id=116730

http://www.simplifiedbmx.fr/article-6746_Simple-Session-2012---Video-des-finales.html

http://extreme.com/bmx/1020007/simple-session-2012-bmx-finals

http://video.mpora.fr/watch/zd8pfQ7ra/

http://www.bmxunion.com/blog/daily/simple-session-2012-information/

http://kingpin.mpora.com/?s=simple+session&x=0&y=0

http://www.fatbmx.com/modules/news/article.php?storyid=20407

http://www.dcshoes.com/fr/fr/content/view/full/105669

Biggest summer skate contest Kuldrula held in Pärnu was a success for the DC riders – Edgar Kiisa

1st & Hendrik Gross 3rd

!

Tim Prozorov got into 4th place and also won the biggest Ollie contest!

Page 10: DC Distribution Newsletter April - July 2012

Edgar Kiisa won the Make it Count contest and got to go to Berlin for the finals…. He had a good

time there riding with Madars and all the other guys…

BMX

Rasmus Paimre is in Spain to

film for the new Pirate bikes

movie.. We are getting some

footage soon!

MOTO

DC supported Indrek Mägi (2011 estonian MX1 champion) finished 2'nd at the race called King of

Pärnu.

Page 11: DC Distribution Newsletter April - July 2012

At another event the biggest MX team in Estonia called Red Moto, which is sponsored by DC was

present to compete in the event. Rider Priit Rätsep made the second place in the MX2 race!!

Page 13: DC Distribution Newsletter April - July 2012

We had DC Finland in Barcelona! You better don't play a Game of Honor with Ville Keituri, Mathias

Stenman, Kasperi Kropsu or Tito Aiha because they land every single trick you propose... but a

G.O.H. between them must be interesting, let's see who wins!

http://www.thedcembassy.com/articles/view/dc-finland-ville-keituri-mathias-stenman-kasperi-kropsu

SNOWBOARD

The Wappulounas is a finnish snowboard event, which is sponsored by DC and takes place in Ruka in early spring. There was a contest and a big after party, which looks like fun!

Page 14: DC Distribution Newsletter April - July 2012

Female DC rider Vilina Koivisto got a 4 page interview in the SNOW magazine! Nice!

The latest and last epsisode of the snowboard school with the DC Finland Snow Team

http://vimeo.com/40374459

Page 15: DC Distribution Newsletter April - July 2012

MOTO

Iikka Backström took a ride in Ken Block’s car while he’s getting ready for the Finland Ralley in

Jyväskylän, one of the most difficult Ralleys in the world!

http://www.youtube.com/watch?v=pDw617iU0rE&feature=youtu.be

Ken Block also had a meet and greet there for all the fans to get autographs and pictures taken. Here

are some Impressions:

Page 16: DC Distribution Newsletter April - July 2012

SKATEBOARD

Enjoy 3 shots with DC rider Konstantinos Tzemis

Where EU at…? Premiere

Popcorn, beers & Monster energy power the long awaited skate movie Where EU at.. Lots of people

showed up to enjoy & watch the film but also to skate the quarter outside the Sublime store! Take a

look… http://www.goodtimesmag.gr/skate/1089/DC_-_Where_Eu_At_Sublime_Premiere

Page 17: DC Distribution Newsletter April - July 2012

DC Teamrider Vassilis Missas is now part of the Monster

Army and made a little welcome clip for that.

http://www.goodtimesmag.gr/surf/1098/Monster_Army_Greece-Vassilis_Missas

SNOWBOARD

Christian Manousaridis at Area 43, on

Goodtimes mag.

http://www.goodtimesmag.gr/snow/981/Dc_Area_43_video

MX Panagiotis Papilas ranked #3 @ the MX 2 Category on the Greek Championship.

Page 18: DC Distribution Newsletter April - July 2012

SKATEBOARD

Skate Piknik 2012 – There was a big skate demo and Jam Session with Piknik supported by DC in

Deskas on June 30th!

The REDISCOVER EU TOUR in Budapest!

The DC Global Team toured around Europe and stopped in Budapest for a day to give a demo and

signing session. There were not only fans from Hungary who came, but people from all of the

neighbouring countries came to see Chris Cole, Nyjah Huston, Mikey Taylor, Wes Kremer, Evan

Smith, Matt Miller, Madars Apse, Josef Scott, Javier Paredes, and Thaynan Costa rip the park!

A video and impression of the amount of people who came can be seen here:

http://www.youtube.com/watch?v=hBPjYjWNbn8

Page 19: DC Distribution Newsletter April - July 2012

MUSIC & ART

The Hip Hop Gang ”Heroes” did a live show at Lake Balaton, fully dressed in DC.

Page 20: DC Distribution Newsletter April - July 2012

SKATEBOARD The DC Iceland team came to The DC Embassy! Brynjolfur Gunnarsson, Dadi S.Haraldsson, David Holm Juliusson, David Thor Josefsson, Olafur I.

Stefansson, Valli Pardo and Addi Introbeats found a surprise in the middle of nowhere...

http://www.thedcembassy.com/articles/view/dc-iceland-team

Here is a really nice black and white summer edit from DC Iceland BMX rider Sindri Hauksson!

http://vimeo.com/46583927

Page 21: DC Distribution Newsletter April - July 2012

SNOWBOARD

Benni was invited to the DC Shred Days 2012

http://www.dcshoes.com/eu/en/snow/photos/shred-days-photo-day-2/(asset_id)/80067

Page 22: DC Distribution Newsletter April - July 2012

SKATEBOARD DANNY WAY´S ITALIAN "WAITING FOR LIGHTNING" SCREENING: THIS IS HOW IT WENT

DOWN!

Skateboarding legend and DC Shoes icon

Danny Way visited Italy to showcase the video

premiere of "Waiting For Lightning", one of the

most awaited events of the year into the skate

world.

The day started with an exclusive meet&greet at

Treesse Store, in Milan, where fans showed up for a

two hours signing session, patiently awaiting for their

chance to spend a few moments with their idol. Danny

and his fellow DC athlete Colin Mckay signed

skateboards, Monster Energy cans, took pictures and

shook hands for more than two hours before heading

to the exclusive movie screening where press, VIPs and some lucky fans got the possibility to relive

Danny Way´s life through a really touching and inspiring movie covering everything Danny has done

from his very first days on a skateboard till the legendary jump of China´s Great Wall.

After the screening Tyler De Naag´s Dj Set and an open bar party „til late night did the rest! What an

incredible day!

http://vimeo.com/41883853

The signing session

http://www.californiasport.info/modules.php?name=News&file=article&sid=1037

http://www.skateon.it/2012/05/10/danny-way-autograph-session-2/

http://www.skateboard.it/canali/shownews.php?id_news=4379

http://www.snowpark.it/2012/05/11/video-danny-way-autograph-session/

http://www.cineskatepark.it/skateboard/report-danny-way-waiting-for-lightning-622.html

http://www.youtube.com/watch?v=iwQ7M3Q2Qos

http://www.facebook.com/findfriends/browser/?rpix=1#!/media/set/?set=a.407925475907325.99601.10

6276596072216&type=1

http://www.monsterenergy.com/it/it/news/danny-way039s-italian-quotwaiting-for-

lightningquotscreening-this-is-how-it-went-down/

Sites presenting the event:

http://www.rollingstonemagazine.it/cultura/notizie/finalmente-arriva-danny-way/52317

http://www.snowboard.it/

http://mahoneyskateboards.com/video/4899/Danny-Way-autograph-session

http://www.cineskatepark.it/eventi/danny-way-film-waiting-for-lightning-milano-613.html

http://www.slideteam.it/eventi/danny-way-a-milano

http://www.baco.it/?p=2011

Page 23: DC Distribution Newsletter April - July 2012

http://www.outdoorblog.it/post/5323/waiting-for-lightning-danny-way-in-arrivo-a-milano-per-la-

premierdel-suo-film

http://skateparkarezzo.wordpress.com/tag/danny-way-treesse-milano/

http://www.skateon.it/2012/04/17/danny-way-wfl-tour-a-milano/

http://www.prosbowl.com/sk8/danny-way-a-milano/

http://skateboard.besport.org/sport/2012/05/10/danny-way-autograph-session-3/

http://www.treessesport.it/

DC Italy team in Salerno

DC Italy team was in Salerno town, southern Italy, to skate in the home town of new team member

Fabio

Colombo. Featuring: Fabio Colombo, Ale Morandi, Luca Collu, Andy Lopes and Danny Galli.

Read the very nice article on http://www.abriefglance.com/?p=3025&preview=true

DC’s sponsorship @ Tripleskatepark

Team rider Luca Collu is the winner of the Blast- The big one contest on Sunday, June 24th in

Seregno!

You can read about it on Addicted to skateboard:

http://www.skateboard.it/canali/shownews.php?id_news=4476&osCsid=e617866676fe031a8ebd2780

3a8dd854

Page 24: DC Distribution Newsletter April - July 2012

Here is a small park clip from team rider Fabio Colombo, which contains some nice tricks! It can also

be watched on addicted to skateboard:

http://www.skateboard.it/canali/shownews.php?id_news=4472&osCsid=e617866676fe031a8ebd2780

3a8dd854

The DC Italy Skate Team was on tour. In the very stylish skateboarmag “a brief glance” you can find

a big article about the Feeling Good Tour!

http://www.abriefglance.com/issue-13/

Andy Lopes did more than enough and has some left-overs from the tour:

http://www.abriefglance.com/from-the-mag-abg-issue-13-feeling-good-dc-tour-2012-andy-lopes/

Page 25: DC Distribution Newsletter April - July 2012

CLIPPINGS

Our team rider and manager Danny Galli has been chosen again for the cover of one of the most

important skate magazines of Italy “6:00am”! You can also find an article about Danny Way‟s visit to

Italy and an article about the “Italian Vacation” of the itlaian DC skate team!

DC Italy sponsored a contest called “Lord of the Line”. On Addicted to Skateboarding (http://www.skateboard.it/) you can read an article about what happened there!

Page 26: DC Distribution Newsletter April - July 2012

SURF

New Teamrider Angelo Bonomelli got an article in the Surf Latino Mag! And Alessandro won the Italian

Surf Competition. Congrats! Both can be read in the Surf Latino Mag.

Here you can see, what happens, when you drop in on DC rider Marco Ranaldi in Padang Padang.

Published in the Surfmagazine “Surf latino 56”

Page 27: DC Distribution Newsletter April - July 2012

SNOWBOARD

DC Snowboard Summer Camps:

DC, CAPiTA Snowboards and Union Bindings are supporting a lot ofSnowboard Summer camps in

Les2Alpes, Tignes and Val Selanes.

At those selected camps, there are staff and materials for all the participants, as well as testing areas,

where all the new product from the season 2012/13 can be tested!

100% Snowboard Camp - Tignes http://www.100percentosnow.it - DC, Union.

Zenta - Les 2 Alpes – http://www.zentasnowboard.it - DC, Capita, Union.

ABC Snowboard Camp - Les 2 Alpes – http://www.abcsnowboardcamp.it - DC, Union

One Eleven Camp - Les 2 Alpes – http://www.onelevensnowboard.com - DC, Capita, Union.

Gentlemen's Camp - Val Senales – http://www.gentlemenriders.com - DC, Capita, Union.

Rookie Camp - Val Senales – http://www.rookiecamp.eu - DC, Protest

DC and Protest are hosting the Summer Rookie Snowboard camp 2012 in Val Senales in Italy! It’s

an international camp for all riders under 18 years.

The Gentlemen’s Camp is for set out for the slightly older generation.

Additionally to all the snowboarding and skateboarding at the nearby park, it‟s a good opportunity to

make new friends who are the same age.

Page 28: DC Distribution Newsletter April - July 2012

MOTO

DC Team rider Angelo Pellegrini made the first place at the Supercross Finals!!

http://www.youtube.com/watch?v=omv2q2BjxdI&feature=youtu.be

Page 29: DC Distribution Newsletter April - July 2012

SKATEBOARD DC is going to be the main sponsor of a big skate event in Klaipeda. The contest is going to be a

special DC Olympic games competition. Besides the nice medals for the 3 first places, there are

going to be DC Olympic game T-Shirts for the winners. So let the games begin…

MOTO

Dominykas Butvilas was the only Lithuanian Ralley rider invited to the Rally Masters Show 2012 in

Moscow and placed 2nd

in the N4 group. The Rally Masters were broadcasted by NTV+ for 5milion

viewers and Dominykas’ car was pictured in the report of the biggest Auto journal: AVTO REVJU.

Page 30: DC Distribution Newsletter April - July 2012

Dominykas also placed third in in international rally TALSI 2012 in Latvia.

In the Lithuania National Challenge the team made the 1st place in the N4 Class and came in 2

nd in the

total.

FMX

Arnas Milevichius makes 2nd

Place in the National Championships! Congrats!

Page 31: DC Distribution Newsletter April - July 2012

MUSIC & ART

DJ Mamania was the support and warm up for the PRODIGY concert at the sold out Zalgirio Arena in

Kaunas, Lithuania!

DJ Mamania and his band G&G also made the Soundtrack for the best sold movie in Lithuania called

“TADAS BLINDA”. On YouTube this video got over 400.000 views!!

http://www.youtube.com/watch?v=RS1T9aZHn5c

Page 32: DC Distribution Newsletter April - July 2012

SKATEBOARD

Steffen Austerheim won the classic real street contest BSI in Oslo! Fellow team rider, Hermann

Stene

came in 2nd .

Steffen also won the Stavanger Open street and the Element MIC!!! All in one week! If that was not

enough he also has the last part in the new skatevideo “Document this summer”. Soon dropping

online.

Junior team rider Tormod Tønnesen won the Stavanger Open youth class.

Team riders Henning Braaten and Tobias Lien is currently touring the country with the DC mobile

skatepark teaching kids to skate. 32 stops this summer!

Page 33: DC Distribution Newsletter April - July 2012

The DC EU video premiere in Oslo was a success, Michael Sommer was the star of the night!

www.thedcoffice.no

http://www.thedcoffice.no / has weekly updates every Friday.

Madars Apse just dropped by to do a quick part, that will be showing soon. In the meantime check

this one out from DC Norway CEO Anders Froystad, and longtime teamrider Daniel Øynes.

And check out the snowboard teamrider Marky Olimstad skateboarding.

http://www.thedcoffice.no/fredagssmellen/fredagssmellen-2

http://www.thedcoffice.no/lang-lunsj/lang-lunsj-2

Check out the DC office in OSLO, with this banging part from team rider Hermann Stene! http://www.thedcoffice.no/fredagssmellen/fredagssmellen-1

DC office is still launching sick skatevideos each week from the Norwegian DC office.

Check this one from DC EU pro Madars Apse and when he visited our office. Henning Braaten even

put in a few tricks as well.

http://www.thedcoffice.no/lang-lunsj/lang-lunsj-6

Go skateboarding day at the Norwegian DC office:

http://cyclone.no/2012/07/02/go-skateboarding-day-dc-office/

DC skate demo has been touring in Norway for 5 weeks with over 30 stops. Kids are stoked.

Henning Braaten demonstrates his Hippie jumping skills to the kids!

Page 34: DC Distribution Newsletter April - July 2012

Norwegian DC skateboard team member Hermann Stene got 6th place in Amsterdam AM!

http://cyclone.no/2012/07/09/hermann-stene-ripper-amsterdamn-am/

DC has loads of coverage in the Playboard magazine! Check out Steffen Austerheim

cover+interview, Hermann Stene 3 pages and show review!

SNOWBOARD

DC ALL IN

The lost tapes with Dex Carrington.

Dex Carrington was at the DC ALL IN in Trysil and came back with this hilarious edit:

http://cyclone.no/2012/04/04/lost-tapes-dc-all-in/

DC ALL IN also got exposure online in the biggest Norwegian Newspaper: 100.000 views & counting.

http://www.vgtv.no/#!id=50685

Check the official DC ALL IN Edit here:

http://cyclone.no/2012/03/22/dc-all-in-5/

Torstein Horgmo blogging again, this time from Northstar!

http://cyclone.no/2012/04/16/sound-waves-northstar/

Ole Christian Hagen became Norwegian champion in Big Air 2012!

Mons Roisland & Ole Christian Hagen both ripped at the DC Shred Days in Meribel! http://cyclone.no/2012/04/19/dc-shred-days-edit/

Page 35: DC Distribution Newsletter April - July 2012

Torstein Horgmo ripping the Camp of Champions in Whistler:

http://vimeo.com/45550352

Check DC EU rookie am Mons Roisland rip it up with his homies in Folgefonna Norway:

http://www.tacky.no/snowboard/video/?id=236670

DC kiddycamp had 3 sold out weeks for kids

between 8 – 14 on Juvass Glacier in Norway.

Check this video from one of the campers:

https://vimeo.com/45371375

MOTO

DC sponsored WRC rally driver Mads Østberg

won Rally Estonia with 30 seconds on Thierry

Neuville.

BMX

DC rider Didrik Dimmen did a demo at the

Roskilde festival in Denmark.

Check insane photo!

He also got 19th place in the BMX masters

world championships in Germany.

Page 36: DC Distribution Newsletter April - July 2012

SKATEBOARD

DC Skate Challenge by FUEL TV - FUEL TV PORTUGAL

The DC Skate Challenge is an ongoing Skate Contest. Here you can find the last three Contests, that

went down: the Final 4th and final contest of the 2011/2012 season and the first two stops of the

current season!

Here you can find the final stop of the DC skate Challenge 2011/2012 in Portugal!

http://www.youtube.com/watch?v=mVlpWj3BWVs&feature=related

The first Stop of the DC Skate Challenge 2012 went down from the 16th to 17

th of June.

Surge magazine posted a video on their homepage: http://vimeo.com/44808810#at=0

Page 37: DC Distribution Newsletter April - July 2012

… and the second stop went down at Skate Park Leiria , July 21st and 22

nd. Here are some

Impressions! Video will follow soon!

The Portuguese DC Skate Team visited the DC Embassy in Barcelona.

... and went on a trip to Algarve. Francisco Lopez, Taynan Costa, Luis Coutinho, Pedro Roseiro, Jorge Simões & Daniel Pinto!

Page 38: DC Distribution Newsletter April - July 2012

The DC Europe Skate Video - WHERE EU AT...? had its Portugal Premiere at the Club Faktory/Lx

Factory on May 19th. A video can be found here…

http://videos.sapo.pt/9FhRI5biwZEEZc6eL98F by Fuel TV

… and some pictures here: http://www.surgeskateboard.com/show-photos/premiere-video-

dc-where-eu-at-1 in Surge Magzine.

FRANCISCO LOPEZ (FRANÇA) : The Team Manager and skater for DC Portugal, has been in the

business for 25 years. To celebrate this, he edited a little video:

http://www.skatebyte.com/shtml/videos_skatebyte_f25.shtml

Page 39: DC Distribution Newsletter April - July 2012

SURF António Silva is going big…

http://www.go-

s.tv/index.php?option=com_contushdvideoshare&view=player&page=channels&Itemid=6&id=641&cati

d=16

Surf Magazine “Surf Portugal" March 2012 Onfire - March 2012.

Vasco Ribeiro will represent the national Surf team in ISA World Júnior Surfing Championship

Panamá

http://www.surftotal.com/pt/index.php?option=com_k2&view=item&id=5997:selecções-preparam-separa-o-panamá&Itemid=2

Page 40: DC Distribution Newsletter April - July 2012

+++ Wins National Surf TVI Cascais Pro.

http://www.surftotal.com/pt/index.php?option=com_k2&view=item&id=6074:vasco-ribeiro-derrotagony-

no-guincho&Itemid=2

++++ Comes into view at ISA World Júnior Surfing Championship Panamá.

http://www.surftotal.com/pt/index.php?option=com_k2&view=item&id=6141:começou-o-2º-dia-

decompetição-no-panamá&Itemid=2

+++++ Interview in OnFire.

http://www.onfiresurfmag.com/Projectos/tabid/56/xmmid/368/xmid/3029/xmview/2/Default.aspx

A lot of coverage of some Portuguese DC riders in the Surf mags of April 2012. Here are some examples Surf Portugal April 2012

Pedro Ferreira - Surf Portugal April 2012.

Page 41: DC Distribution Newsletter April - July 2012

Event “SURF AT NIGHT”

Here you can get some impressions of the event “Surf at Night”. On the poster you can also find DC

rider Antonio Silva!

It was also in the Surf Magazine Surf Portugal, June 2012

Teasers

http://www.youtube.com/watch?v=5v4ITbT4zDk&feature=relmfu

http://www.youtube.com/watch?v=W7zRQr0zehA&feature=youtu.be

http://www.youtube.com/watch?v=W7zRQr0zehA&feature=youtu.be

Page 42: DC Distribution Newsletter April - July 2012

BMX The second edit is here, now with Daniel Américo. Two different styles for the same park. Hope you

like it!

http://vimeo.com/45312515

Page 43: DC Distribution Newsletter April - July 2012

SKATEBOARD

WHERE ”EU” AT PREMIERE 11TH OF MAY, MALMÖ There was really good response, to the video and the event! Here is the coverage before the event:

In July, DC Sweden did a demo with My DC Crew and the Streetlab Skateshop at the “Landskrona

karnevalen”, a festival in Landskrona. There was a mini ramp area on which My DC Crew rider

Christopher Bajo made his tricks.

Page 44: DC Distribution Newsletter April - July 2012

EVENT

DC sponsor of the event Skate at Liseberg.

The contest was held at the amusment park ”Liseberg” A cool skate area and a lot of visitors.

See the full coverage from tacky.se

http://www.tacky.se/skateboard/video/?id=235274

Jean Marc Soulet is the new DC Skate Teamrider in Sweden!

See the short intro clip to the team: http://www.youtube.com/watch?feature=player_embedded&v=WVAWkdg-R5U

See the movie “you got soul” from Jean and Alber Nybers company Newsoul skateboards. Really good video with over 30k views: http://vimeo.com/16159433

Page 45: DC Distribution Newsletter April - July 2012

Sportshopen Demo Event and USport Demo

Sportshopen opened a new store and had a 3 days premiere. DC built a little skat area and did

demos, skate-school and hyped up the kids. There were over 30 000 visitors.

At the Usport opening in Malm , DC also did a demo and skate school which was supported bw DC

riders Olivier Valberé and Nikko Seppenän.

DC Teamrider Rickard Nilsson has an interview in the upcoming issue of Swedish skateboard

magazine Giftorm. Rickard visited us for a day and we filmed this clip to hype the interwiev, some sick

hammers went down. http://www.youtube.com/watch?v=BKzvOzvX3PQ

Swedish Skateboard magazine Giftorm #3 is out with a lot of DC coverage. Higlights are the 12

Pages

interview with DC Sweden teamrider Rickard Nilsson and 4 pages about the Swedish DC Oslo Games

trip.

Page 46: DC Distribution Newsletter April - July 2012

SNOWBOARD

Here is some Coverage of the Shred days :

http://www.tacky.se/snowboard/video/?id=225169

http://www.tacky.se/snowboard/imagecollection/?id=17376

http://www.tacky.se/snowboard/article/?id=116535

http://www.tacky.se/snowboard/video/?id=180538

The Trailer for the new Random Bastards video is out! The Video is supported by DC and Swedish DC

rider John Linde has a part in it!

http://snowboarding.transworld.net/1000178017/videos/random-bastards-presents-blue-balls/

Page 47: DC Distribution Newsletter April - July 2012

RALLEY

The release of GYM5 got a lot of attention in Sweden. Here are some examples:

CLIPPINGS DC Women shoes in one of the biggest fashion magazines in Sweden. Sold toghter with daily

newspaper Aftonbladet that has over a million readers every day. The shoe is also featured on the

web.

Page 48: DC Distribution Newsletter April - July 2012

Two short edits from DC teamrider Jonte Lindhes recent trip to Bear Mountain in the US.

http://vimeo.com/43280910

http://vimeo.com/44606562

Bright coverage Coverage in the trade magazine « sportfack » Showing DC Shoes and apparel as the new trend

Web Coverage

Swedish DC rider Fernando Bramsmark was at the DC Embassy and DC rider Rickard Nilsson got an

Interview in the webb-Magazine

Page 49: DC Distribution Newsletter April - July 2012

SKATEBOARD 360 Shop support with a local Skateboard contest.

SNOWBOARD

DC Switzerland team at Area 43

http://vimeo.com/38594725

http://www.facebook.com/#!/media/set/?set=a.10150569276172461.373380.42805372460&type=1

Ladies First Challenge Finals in Leysin review.

http://www.freestyletv.ch/ladies-first-challenge-2012/

Page 50: DC Distribution Newsletter April - July 2012

Back2Style 2012 review on FreestyleTV.

http://www.freestyletv.ch/back2style-stoos-2012/

IN TRANSIT is a really nice documentary/video about a trip to Japan. Teamrider Dominik Betschart

was part of the crew.

http://vimeo.com/40028095

Page 51: DC Distribution Newsletter April - July 2012

SKATEBOARD

DC BATTLE – EVENT, IZMIR

Similar rules to game of skate. Was really a very good event that brought together all the local

skateboards. 48 skaters took part in the contest, and the crowd was around 200 people.

EUROPEAN VIDEO PREMIER AND PARTY – EVENT, IZMIR Same day at night we organized the Premier of the DC European Video in a Trendy bar in Izmir. After

the premier, the party went on with DJs that we sponsored and equipped with DC tees and shoes! The

bar was decorated with DC banners. Over 200 people attended the party.