dc distribution newsletter april - july 2012
DESCRIPTION
Marketing news/highlights in DC distribution countries between April and July 2012TRANSCRIPT
DISTRIBUTION
HIGHLIGHTS APRIL 2012 – JULY 2012
MORE INFOS ON :
www.facebook.com/dcshoes.europe
www.dcshoes.com
http://dc-press.eu/ (login: dceurope, password: dceurope)
SKATEBOARD
The Varna Fun City Youth Festival 2012 Demo. The Varna Fun City Festival takes place on the coast
of the Black Sea and dedicates two days to skateboarding. It‟s supported by DC and on the poster you
can also find Bulgarian DC Rider Vladimir Ivanov –Gibona.
In Bulgaria by tradition two skateboarding events take place on May the 5th and the 6th. This year DC
national rider Vladimir Ivanov ''Gibona” took second place at the Collision Course eventin Russe and
won the best trick event in Sliven. The DC riders Kristian Berov part of the “Young Blood” project,
came second in the junior event for best trick and Alek Blagoev received a special prize for being the
youngest competing rider.
EVENT
The DC mini ramp was part of the Fun Zone at the Elevation Music Festival 22nd -24th of June at
the Dobroslavtzi airbase 40km outside the capital, Sofia. Over 16 000 people attended the festival this
year.
All the best skateboarders in Bulgaria where invited to do skate demos throughout the day and
surprisingly also the night!
SNOWBOARD
BULGARIAN DC SHRED DAYS, AT THE BOROSPORT SNOW PARK
At the end of March and the beginning of April the Bulgarian DC Snowboard National riders took over the Snow Park Borosport, which has been sponsored all season by DC Bulgaria.
WILDBERRIES ALL-GIRLS SNOWBOARDING - WORKSHOP PART 2
The Wildberries all-girl snowboarding workshop took place at the Borosposrt Snow Park for the
second time this season in April.
http://www.wild-berries.com/view_news.php?news_id=46
MUSIC & ART
Kristo and Lora Karadjova have a new video, which they spiced up with some DC BMX and FMX
riders. The video got over 850 000 views on youtube!
http://www.youtube.com/watch?v=7lSkFM9CxHY
CLIPPINGS
Fabric is a Bulgarian magazine which presented DC summer clothes to give some styling tips for girls.
SKATEBOARD
CPH Pro Chris Cole won the CPH Pro 2012, which was a big success and probably one of the best CPH Pros
so far!! http://www.youtube.com/watch?v=BmevlLnvtB8&feature=player_embedded
New clip with one of DC DK Flow rider Nicolai Minde :
https://vimeo.com/44921626
http://www.facebook.com/events/401466136530480/
http://www.wdbm.dk/news/3656
http://www.wdbm.dk/news/3651
http://www.wdbm.dk/news/3647
It's the warm up for the Cph Pro. It's invite only and it's mostly for the Danish
skaters.
We gave away 15.000 Dkr. in cash prices (2.000 _), so a lot of people showed up.
Crazy skateboarding and a really crazy after party.
We also had some updates from the Oslo Games, since we sent one of the bloggers from
Skatersvin.dk up there with the boys.
http://www.wdbm.dk/news/3626
Two of our DC riders attended the Oslo Games : Roberts Osis & Mads Sand
Danish DC rider Chris Ørnebjerg had 10 Tricks on wdbm.dk
http://www.wdbm.dk/news/3594
And Chris Ørnebjerg also had a small part filmed in the new skate park in Copenhagen
http://www.wdbm.dk/news/3553
Here is another Clip of a DC Denmark rider, Freddie Lonka, who made a trip to Australia and came
back with this footage:
http://vimeo.com/45155015
Future outlook:
DC is a sponsor of another contest held in Copenhagen. It‟s on the 11th of August!
SKATEBOARD
Where EU at premiere @ Kinomaja
All local riders and people connected to skateboarding where invited and most of them showed up. It was
supported by a local brewery and Monster which made everyone happy.
http://www.facebook.com/media/set/?set=a.10150903811466092.432832.213989001091&type=1
Simple Session 2012, March 31st/ April 1st
http://www.session.ee/2012/
The Simple Session took place in Tallinn. There was great skating and BMXing going on with a few
DC riders participating and doing a signing session at the DC booth.
http://digbmx.mpora.com/dig-daily/simple-session-2012-finals-photos/
http://espn.go.com/action/bmx/blog/_/post/7763021/drew-bezanson-wins-simple-session-2012
http://skateboarding.transworld.net/1000155386/news/simple-session-live-web-cast/
http://www.vitalbmx.com/videos/features/Simple-Session-2012-Qualifying-
Highlights,36958/rwg2008,2412
http://www.tackyworld.com/skateboard/article/?id=116739
http://www.tacky.fr/skateboard/article/?id=116730
http://www.simplifiedbmx.fr/article-6746_Simple-Session-2012---Video-des-finales.html
http://extreme.com/bmx/1020007/simple-session-2012-bmx-finals
http://video.mpora.fr/watch/zd8pfQ7ra/
http://www.bmxunion.com/blog/daily/simple-session-2012-information/
http://kingpin.mpora.com/?s=simple+session&x=0&y=0
http://www.fatbmx.com/modules/news/article.php?storyid=20407
http://www.dcshoes.com/fr/fr/content/view/full/105669
Biggest summer skate contest Kuldrula held in Pärnu was a success for the DC riders – Edgar Kiisa
1st & Hendrik Gross 3rd
!
Tim Prozorov got into 4th place and also won the biggest Ollie contest!
Edgar Kiisa won the Make it Count contest and got to go to Berlin for the finals…. He had a good
time there riding with Madars and all the other guys…
BMX
Rasmus Paimre is in Spain to
film for the new Pirate bikes
movie.. We are getting some
footage soon!
MOTO
DC supported Indrek Mägi (2011 estonian MX1 champion) finished 2'nd at the race called King of
Pärnu.
At another event the biggest MX team in Estonia called Red Moto, which is sponsored by DC was
present to compete in the event. Rider Priit Rätsep made the second place in the MX2 race!!
SKATEBOARD
The Where are EU at…? Premiere also went down in Helsinki. Eero Eetala made us the honor to join
the party!
The Finnish DC Team is ready to Roll! And go on tour…
From the 3rd
to the 5th of August the Helsinki Hookup, a three day Professional Skatecontest went
down! Team rider Ville Keituri took 7th place. Congrats!
The DC Finland team at the embassy
We had DC Finland in Barcelona! You better don't play a Game of Honor with Ville Keituri, Mathias
Stenman, Kasperi Kropsu or Tito Aiha because they land every single trick you propose... but a
G.O.H. between them must be interesting, let's see who wins!
http://www.thedcembassy.com/articles/view/dc-finland-ville-keituri-mathias-stenman-kasperi-kropsu
SNOWBOARD
The Wappulounas is a finnish snowboard event, which is sponsored by DC and takes place in Ruka in early spring. There was a contest and a big after party, which looks like fun!
Female DC rider Vilina Koivisto got a 4 page interview in the SNOW magazine! Nice!
The latest and last epsisode of the snowboard school with the DC Finland Snow Team
http://vimeo.com/40374459
MOTO
Iikka Backström took a ride in Ken Block’s car while he’s getting ready for the Finland Ralley in
Jyväskylän, one of the most difficult Ralleys in the world!
http://www.youtube.com/watch?v=pDw617iU0rE&feature=youtu.be
Ken Block also had a meet and greet there for all the fans to get autographs and pictures taken. Here
are some Impressions:
SKATEBOARD
Enjoy 3 shots with DC rider Konstantinos Tzemis
Where EU at…? Premiere
Popcorn, beers & Monster energy power the long awaited skate movie Where EU at.. Lots of people
showed up to enjoy & watch the film but also to skate the quarter outside the Sublime store! Take a
look… http://www.goodtimesmag.gr/skate/1089/DC_-_Where_Eu_At_Sublime_Premiere
DC Teamrider Vassilis Missas is now part of the Monster
Army and made a little welcome clip for that.
http://www.goodtimesmag.gr/surf/1098/Monster_Army_Greece-Vassilis_Missas
SNOWBOARD
Christian Manousaridis at Area 43, on
Goodtimes mag.
http://www.goodtimesmag.gr/snow/981/Dc_Area_43_video
MX Panagiotis Papilas ranked #3 @ the MX 2 Category on the Greek Championship.
SKATEBOARD
Skate Piknik 2012 – There was a big skate demo and Jam Session with Piknik supported by DC in
Deskas on June 30th!
The REDISCOVER EU TOUR in Budapest!
The DC Global Team toured around Europe and stopped in Budapest for a day to give a demo and
signing session. There were not only fans from Hungary who came, but people from all of the
neighbouring countries came to see Chris Cole, Nyjah Huston, Mikey Taylor, Wes Kremer, Evan
Smith, Matt Miller, Madars Apse, Josef Scott, Javier Paredes, and Thaynan Costa rip the park!
A video and impression of the amount of people who came can be seen here:
http://www.youtube.com/watch?v=hBPjYjWNbn8
MUSIC & ART
The Hip Hop Gang ”Heroes” did a live show at Lake Balaton, fully dressed in DC.
SKATEBOARD The DC Iceland team came to The DC Embassy! Brynjolfur Gunnarsson, Dadi S.Haraldsson, David Holm Juliusson, David Thor Josefsson, Olafur I.
Stefansson, Valli Pardo and Addi Introbeats found a surprise in the middle of nowhere...
http://www.thedcembassy.com/articles/view/dc-iceland-team
Here is a really nice black and white summer edit from DC Iceland BMX rider Sindri Hauksson!
http://vimeo.com/46583927
SNOWBOARD
Benni was invited to the DC Shred Days 2012
http://www.dcshoes.com/eu/en/snow/photos/shred-days-photo-day-2/(asset_id)/80067
SKATEBOARD DANNY WAY´S ITALIAN "WAITING FOR LIGHTNING" SCREENING: THIS IS HOW IT WENT
DOWN!
Skateboarding legend and DC Shoes icon
Danny Way visited Italy to showcase the video
premiere of "Waiting For Lightning", one of the
most awaited events of the year into the skate
world.
The day started with an exclusive meet&greet at
Treesse Store, in Milan, where fans showed up for a
two hours signing session, patiently awaiting for their
chance to spend a few moments with their idol. Danny
and his fellow DC athlete Colin Mckay signed
skateboards, Monster Energy cans, took pictures and
shook hands for more than two hours before heading
to the exclusive movie screening where press, VIPs and some lucky fans got the possibility to relive
Danny Way´s life through a really touching and inspiring movie covering everything Danny has done
from his very first days on a skateboard till the legendary jump of China´s Great Wall.
After the screening Tyler De Naag´s Dj Set and an open bar party „til late night did the rest! What an
incredible day!
http://vimeo.com/41883853
The signing session
http://www.californiasport.info/modules.php?name=News&file=article&sid=1037
http://www.skateon.it/2012/05/10/danny-way-autograph-session-2/
http://www.skateboard.it/canali/shownews.php?id_news=4379
http://www.snowpark.it/2012/05/11/video-danny-way-autograph-session/
http://www.cineskatepark.it/skateboard/report-danny-way-waiting-for-lightning-622.html
http://www.youtube.com/watch?v=iwQ7M3Q2Qos
http://www.facebook.com/findfriends/browser/?rpix=1#!/media/set/?set=a.407925475907325.99601.10
6276596072216&type=1
http://www.monsterenergy.com/it/it/news/danny-way039s-italian-quotwaiting-for-
lightningquotscreening-this-is-how-it-went-down/
Sites presenting the event:
http://www.rollingstonemagazine.it/cultura/notizie/finalmente-arriva-danny-way/52317
http://www.snowboard.it/
http://mahoneyskateboards.com/video/4899/Danny-Way-autograph-session
http://www.cineskatepark.it/eventi/danny-way-film-waiting-for-lightning-milano-613.html
http://www.slideteam.it/eventi/danny-way-a-milano
http://www.baco.it/?p=2011
http://www.outdoorblog.it/post/5323/waiting-for-lightning-danny-way-in-arrivo-a-milano-per-la-
premierdel-suo-film
http://skateparkarezzo.wordpress.com/tag/danny-way-treesse-milano/
http://www.skateon.it/2012/04/17/danny-way-wfl-tour-a-milano/
http://www.prosbowl.com/sk8/danny-way-a-milano/
http://skateboard.besport.org/sport/2012/05/10/danny-way-autograph-session-3/
http://www.treessesport.it/
DC Italy team in Salerno
DC Italy team was in Salerno town, southern Italy, to skate in the home town of new team member
Fabio
Colombo. Featuring: Fabio Colombo, Ale Morandi, Luca Collu, Andy Lopes and Danny Galli.
Read the very nice article on http://www.abriefglance.com/?p=3025&preview=true
DC’s sponsorship @ Tripleskatepark
Team rider Luca Collu is the winner of the Blast- The big one contest on Sunday, June 24th in
Seregno!
You can read about it on Addicted to skateboard:
http://www.skateboard.it/canali/shownews.php?id_news=4476&osCsid=e617866676fe031a8ebd2780
3a8dd854
Here is a small park clip from team rider Fabio Colombo, which contains some nice tricks! It can also
be watched on addicted to skateboard:
http://www.skateboard.it/canali/shownews.php?id_news=4472&osCsid=e617866676fe031a8ebd2780
3a8dd854
The DC Italy Skate Team was on tour. In the very stylish skateboarmag “a brief glance” you can find
a big article about the Feeling Good Tour!
http://www.abriefglance.com/issue-13/
Andy Lopes did more than enough and has some left-overs from the tour:
http://www.abriefglance.com/from-the-mag-abg-issue-13-feeling-good-dc-tour-2012-andy-lopes/
CLIPPINGS
Our team rider and manager Danny Galli has been chosen again for the cover of one of the most
important skate magazines of Italy “6:00am”! You can also find an article about Danny Way‟s visit to
Italy and an article about the “Italian Vacation” of the itlaian DC skate team!
DC Italy sponsored a contest called “Lord of the Line”. On Addicted to Skateboarding (http://www.skateboard.it/) you can read an article about what happened there!
SURF
New Teamrider Angelo Bonomelli got an article in the Surf Latino Mag! And Alessandro won the Italian
Surf Competition. Congrats! Both can be read in the Surf Latino Mag.
Here you can see, what happens, when you drop in on DC rider Marco Ranaldi in Padang Padang.
Published in the Surfmagazine “Surf latino 56”
SNOWBOARD
DC Snowboard Summer Camps:
DC, CAPiTA Snowboards and Union Bindings are supporting a lot ofSnowboard Summer camps in
Les2Alpes, Tignes and Val Selanes.
At those selected camps, there are staff and materials for all the participants, as well as testing areas,
where all the new product from the season 2012/13 can be tested!
100% Snowboard Camp - Tignes http://www.100percentosnow.it - DC, Union.
Zenta - Les 2 Alpes – http://www.zentasnowboard.it - DC, Capita, Union.
ABC Snowboard Camp - Les 2 Alpes – http://www.abcsnowboardcamp.it - DC, Union
One Eleven Camp - Les 2 Alpes – http://www.onelevensnowboard.com - DC, Capita, Union.
Gentlemen's Camp - Val Senales – http://www.gentlemenriders.com - DC, Capita, Union.
Rookie Camp - Val Senales – http://www.rookiecamp.eu - DC, Protest
DC and Protest are hosting the Summer Rookie Snowboard camp 2012 in Val Senales in Italy! It’s
an international camp for all riders under 18 years.
The Gentlemen’s Camp is for set out for the slightly older generation.
Additionally to all the snowboarding and skateboarding at the nearby park, it‟s a good opportunity to
make new friends who are the same age.
MOTO
DC Team rider Angelo Pellegrini made the first place at the Supercross Finals!!
http://www.youtube.com/watch?v=omv2q2BjxdI&feature=youtu.be
SKATEBOARD DC is going to be the main sponsor of a big skate event in Klaipeda. The contest is going to be a
special DC Olympic games competition. Besides the nice medals for the 3 first places, there are
going to be DC Olympic game T-Shirts for the winners. So let the games begin…
MOTO
Dominykas Butvilas was the only Lithuanian Ralley rider invited to the Rally Masters Show 2012 in
Moscow and placed 2nd
in the N4 group. The Rally Masters were broadcasted by NTV+ for 5milion
viewers and Dominykas’ car was pictured in the report of the biggest Auto journal: AVTO REVJU.
Dominykas also placed third in in international rally TALSI 2012 in Latvia.
In the Lithuania National Challenge the team made the 1st place in the N4 Class and came in 2
nd in the
total.
FMX
Arnas Milevichius makes 2nd
Place in the National Championships! Congrats!
MUSIC & ART
DJ Mamania was the support and warm up for the PRODIGY concert at the sold out Zalgirio Arena in
Kaunas, Lithuania!
DJ Mamania and his band G&G also made the Soundtrack for the best sold movie in Lithuania called
“TADAS BLINDA”. On YouTube this video got over 400.000 views!!
http://www.youtube.com/watch?v=RS1T9aZHn5c
SKATEBOARD
Steffen Austerheim won the classic real street contest BSI in Oslo! Fellow team rider, Hermann
Stene
came in 2nd .
Steffen also won the Stavanger Open street and the Element MIC!!! All in one week! If that was not
enough he also has the last part in the new skatevideo “Document this summer”. Soon dropping
online.
Junior team rider Tormod Tønnesen won the Stavanger Open youth class.
Team riders Henning Braaten and Tobias Lien is currently touring the country with the DC mobile
skatepark teaching kids to skate. 32 stops this summer!
The DC EU video premiere in Oslo was a success, Michael Sommer was the star of the night!
www.thedcoffice.no
http://www.thedcoffice.no / has weekly updates every Friday.
Madars Apse just dropped by to do a quick part, that will be showing soon. In the meantime check
this one out from DC Norway CEO Anders Froystad, and longtime teamrider Daniel Øynes.
And check out the snowboard teamrider Marky Olimstad skateboarding.
http://www.thedcoffice.no/fredagssmellen/fredagssmellen-2
http://www.thedcoffice.no/lang-lunsj/lang-lunsj-2
Check out the DC office in OSLO, with this banging part from team rider Hermann Stene! http://www.thedcoffice.no/fredagssmellen/fredagssmellen-1
DC office is still launching sick skatevideos each week from the Norwegian DC office.
Check this one from DC EU pro Madars Apse and when he visited our office. Henning Braaten even
put in a few tricks as well.
http://www.thedcoffice.no/lang-lunsj/lang-lunsj-6
Go skateboarding day at the Norwegian DC office:
http://cyclone.no/2012/07/02/go-skateboarding-day-dc-office/
DC skate demo has been touring in Norway for 5 weeks with over 30 stops. Kids are stoked.
Henning Braaten demonstrates his Hippie jumping skills to the kids!
Norwegian DC skateboard team member Hermann Stene got 6th place in Amsterdam AM!
http://cyclone.no/2012/07/09/hermann-stene-ripper-amsterdamn-am/
DC has loads of coverage in the Playboard magazine! Check out Steffen Austerheim
cover+interview, Hermann Stene 3 pages and show review!
SNOWBOARD
DC ALL IN
The lost tapes with Dex Carrington.
Dex Carrington was at the DC ALL IN in Trysil and came back with this hilarious edit:
http://cyclone.no/2012/04/04/lost-tapes-dc-all-in/
DC ALL IN also got exposure online in the biggest Norwegian Newspaper: 100.000 views & counting.
http://www.vgtv.no/#!id=50685
Check the official DC ALL IN Edit here:
http://cyclone.no/2012/03/22/dc-all-in-5/
Torstein Horgmo blogging again, this time from Northstar!
http://cyclone.no/2012/04/16/sound-waves-northstar/
Ole Christian Hagen became Norwegian champion in Big Air 2012!
Mons Roisland & Ole Christian Hagen both ripped at the DC Shred Days in Meribel! http://cyclone.no/2012/04/19/dc-shred-days-edit/
Torstein Horgmo ripping the Camp of Champions in Whistler:
http://vimeo.com/45550352
Check DC EU rookie am Mons Roisland rip it up with his homies in Folgefonna Norway:
http://www.tacky.no/snowboard/video/?id=236670
DC kiddycamp had 3 sold out weeks for kids
between 8 – 14 on Juvass Glacier in Norway.
Check this video from one of the campers:
https://vimeo.com/45371375
MOTO
DC sponsored WRC rally driver Mads Østberg
won Rally Estonia with 30 seconds on Thierry
Neuville.
BMX
DC rider Didrik Dimmen did a demo at the
Roskilde festival in Denmark.
Check insane photo!
He also got 19th place in the BMX masters
world championships in Germany.
SKATEBOARD
DC Skate Challenge by FUEL TV - FUEL TV PORTUGAL
The DC Skate Challenge is an ongoing Skate Contest. Here you can find the last three Contests, that
went down: the Final 4th and final contest of the 2011/2012 season and the first two stops of the
current season!
Here you can find the final stop of the DC skate Challenge 2011/2012 in Portugal!
http://www.youtube.com/watch?v=mVlpWj3BWVs&feature=related
The first Stop of the DC Skate Challenge 2012 went down from the 16th to 17
th of June.
Surge magazine posted a video on their homepage: http://vimeo.com/44808810#at=0
… and the second stop went down at Skate Park Leiria , July 21st and 22
nd. Here are some
Impressions! Video will follow soon!
The Portuguese DC Skate Team visited the DC Embassy in Barcelona.
... and went on a trip to Algarve. Francisco Lopez, Taynan Costa, Luis Coutinho, Pedro Roseiro, Jorge Simões & Daniel Pinto!
The DC Europe Skate Video - WHERE EU AT...? had its Portugal Premiere at the Club Faktory/Lx
Factory on May 19th. A video can be found here…
http://videos.sapo.pt/9FhRI5biwZEEZc6eL98F by Fuel TV
… and some pictures here: http://www.surgeskateboard.com/show-photos/premiere-video-
dc-where-eu-at-1 in Surge Magzine.
FRANCISCO LOPEZ (FRANÇA) : The Team Manager and skater for DC Portugal, has been in the
business for 25 years. To celebrate this, he edited a little video:
http://www.skatebyte.com/shtml/videos_skatebyte_f25.shtml
SURF António Silva is going big…
http://www.go-
s.tv/index.php?option=com_contushdvideoshare&view=player&page=channels&Itemid=6&id=641&cati
d=16
Surf Magazine “Surf Portugal" March 2012 Onfire - March 2012.
Vasco Ribeiro will represent the national Surf team in ISA World Júnior Surfing Championship
Panamá
http://www.surftotal.com/pt/index.php?option=com_k2&view=item&id=5997:selecções-preparam-separa-o-panamá&Itemid=2
+++ Wins National Surf TVI Cascais Pro.
http://www.surftotal.com/pt/index.php?option=com_k2&view=item&id=6074:vasco-ribeiro-derrotagony-
no-guincho&Itemid=2
++++ Comes into view at ISA World Júnior Surfing Championship Panamá.
http://www.surftotal.com/pt/index.php?option=com_k2&view=item&id=6141:começou-o-2º-dia-
decompetição-no-panamá&Itemid=2
+++++ Interview in OnFire.
http://www.onfiresurfmag.com/Projectos/tabid/56/xmmid/368/xmid/3029/xmview/2/Default.aspx
A lot of coverage of some Portuguese DC riders in the Surf mags of April 2012. Here are some examples Surf Portugal April 2012
Pedro Ferreira - Surf Portugal April 2012.
Event “SURF AT NIGHT”
Here you can get some impressions of the event “Surf at Night”. On the poster you can also find DC
rider Antonio Silva!
It was also in the Surf Magazine Surf Portugal, June 2012
Teasers
http://www.youtube.com/watch?v=5v4ITbT4zDk&feature=relmfu
http://www.youtube.com/watch?v=W7zRQr0zehA&feature=youtu.be
http://www.youtube.com/watch?v=W7zRQr0zehA&feature=youtu.be
BMX The second edit is here, now with Daniel Américo. Two different styles for the same park. Hope you
like it!
http://vimeo.com/45312515
SKATEBOARD
WHERE ”EU” AT PREMIERE 11TH OF MAY, MALMÖ There was really good response, to the video and the event! Here is the coverage before the event:
In July, DC Sweden did a demo with My DC Crew and the Streetlab Skateshop at the “Landskrona
karnevalen”, a festival in Landskrona. There was a mini ramp area on which My DC Crew rider
Christopher Bajo made his tricks.
EVENT
DC sponsor of the event Skate at Liseberg.
The contest was held at the amusment park ”Liseberg” A cool skate area and a lot of visitors.
See the full coverage from tacky.se
http://www.tacky.se/skateboard/video/?id=235274
Jean Marc Soulet is the new DC Skate Teamrider in Sweden!
See the short intro clip to the team: http://www.youtube.com/watch?feature=player_embedded&v=WVAWkdg-R5U
See the movie “you got soul” from Jean and Alber Nybers company Newsoul skateboards. Really good video with over 30k views: http://vimeo.com/16159433
Sportshopen Demo Event and USport Demo
Sportshopen opened a new store and had a 3 days premiere. DC built a little skat area and did
demos, skate-school and hyped up the kids. There were over 30 000 visitors.
At the Usport opening in Malm , DC also did a demo and skate school which was supported bw DC
riders Olivier Valberé and Nikko Seppenän.
DC Teamrider Rickard Nilsson has an interview in the upcoming issue of Swedish skateboard
magazine Giftorm. Rickard visited us for a day and we filmed this clip to hype the interwiev, some sick
hammers went down. http://www.youtube.com/watch?v=BKzvOzvX3PQ
Swedish Skateboard magazine Giftorm #3 is out with a lot of DC coverage. Higlights are the 12
Pages
interview with DC Sweden teamrider Rickard Nilsson and 4 pages about the Swedish DC Oslo Games
trip.
SNOWBOARD
Here is some Coverage of the Shred days :
http://www.tacky.se/snowboard/video/?id=225169
http://www.tacky.se/snowboard/imagecollection/?id=17376
http://www.tacky.se/snowboard/article/?id=116535
http://www.tacky.se/snowboard/video/?id=180538
The Trailer for the new Random Bastards video is out! The Video is supported by DC and Swedish DC
rider John Linde has a part in it!
http://snowboarding.transworld.net/1000178017/videos/random-bastards-presents-blue-balls/
RALLEY
The release of GYM5 got a lot of attention in Sweden. Here are some examples:
CLIPPINGS DC Women shoes in one of the biggest fashion magazines in Sweden. Sold toghter with daily
newspaper Aftonbladet that has over a million readers every day. The shoe is also featured on the
web.
Two short edits from DC teamrider Jonte Lindhes recent trip to Bear Mountain in the US.
http://vimeo.com/43280910
http://vimeo.com/44606562
Bright coverage Coverage in the trade magazine « sportfack » Showing DC Shoes and apparel as the new trend
Web Coverage
Swedish DC rider Fernando Bramsmark was at the DC Embassy and DC rider Rickard Nilsson got an
Interview in the webb-Magazine
SKATEBOARD 360 Shop support with a local Skateboard contest.
SNOWBOARD
DC Switzerland team at Area 43
http://vimeo.com/38594725
http://www.facebook.com/#!/media/set/?set=a.10150569276172461.373380.42805372460&type=1
Ladies First Challenge Finals in Leysin review.
http://www.freestyletv.ch/ladies-first-challenge-2012/
Back2Style 2012 review on FreestyleTV.
http://www.freestyletv.ch/back2style-stoos-2012/
IN TRANSIT is a really nice documentary/video about a trip to Japan. Teamrider Dominik Betschart
was part of the crew.
http://vimeo.com/40028095
SKATEBOARD
DC BATTLE – EVENT, IZMIR
Similar rules to game of skate. Was really a very good event that brought together all the local
skateboards. 48 skaters took part in the contest, and the crowd was around 200 people.
EUROPEAN VIDEO PREMIER AND PARTY – EVENT, IZMIR Same day at night we organized the Premier of the DC European Video in a Trendy bar in Izmir. After
the premier, the party went on with DJs that we sponsored and equipped with DC tees and shoes! The
bar was decorated with DC banners. Over 200 people attended the party.