©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

HP CLOUDSYSTEM ENTERPRISE The most complete, integrated platform for building and managing clouds

Michael Zuber

Business and IT are on different trajectories to cloud

• Business is adopting cloud 2.5x faster than IT – Drivers: speed, flexibility, economics – Developers moving to Amazon instead of internal IT

• While CIO’s are concerned about cloud risk – 70% have security top of mind1

– 79% concerned about vendor lock-in2

– 75% demand high SLA guarantees for performance and availability2

– 63% prefer integration of cloud IT services and on-premises services2

2

1. Goldman Sachs Equity Research, January 2011 2. IDC, Enterprise Panel Survey, November 2010

© HP September 30,2011

BUILD on-premises cloud services

CONSUME off-premises services securely

TRANSFORM legacy infrastructure, applications, people and process

MANAGE AND SECURE across legacy applications and cloud assets

Traditional

Private

Public

IT becomes the builder and broker of services in a Hybrid Delivery model

Strategic role of IT is changing

Virtual

Private

Weeks to months

The Problem with Today’s Infrastructure…

Set approvals, Access controls

Test and quality Activate service

Coordinate install process

•Many people

•Many steps

•Many errors

Business selects application

Patch VMs, OSs, applications

IT planning meetings

Set up networks

Purchase assets

Set up Facilities

Set up storage

Load OS Load OSs Install servers Load VMs

Deploy application

Manage over lifecycle

•Much time

September 30,2011 © HP 4

…Brings the Opportunity to Transform

5 © HP September 30,2011

Deliver public cloud capabilities within your own datacenter at lower cost with better security

6

HP CLOUDSYSTEM ENTERPRISE:

SELF-SERVICE USER

- Infrastructure - Platform

- Applications - Industry

Services Catalog

BROKER

Orchestrate

BRIDGE BRIDGE

PRIVATE CLOUD VIRTUAL PRIVATE AND

INDUSTRY CLOUDS

PUBLIC CLOUDS

SECURE

HP DISCOVER 2011, © Copyright 2011 Hewlett-Packard Development Company, L.P.

7

SELF-SERVICE USER

- Infrastructure- Platform

- Applications- Industry

Services Catalog

BROKER

Orchestrate

BRIDGE BRIDGE

PRIVATE CLOUD VIRTUAL PRIVATE AND

INDUSTRY CLOUDS

PUBLIC CLOUDS

SECURE

Turnkey Cloud for Enterprises and Service Providers

HP CLOUDSYSTEM ENTERPRISE

Broadest application ecosystem, leading hypervisors, multi-OS

Unified services management across cloud & traditional IT environments

Automated, policy based application to infrastructure lifecycle management

Secure, Scalable & Extensible

Built on Converged Infrastructure

CLOUDSYSTEM

HP DISCOVER 2011, © Copyright 2011 Hewlett-Packard Development Company, L.P.

The most complete, integrated, open system to build and manage clouds

Introducing HP CloudSystem Enterprise

• Key differentiators

– Leverage HP Blades ecosystem and footprint

– Single services view across private, public and hybrid cloud

– Multi-hypervisor, multi-OS, heterogeneous infrastructure

– Intelligent automation and lifecycle management; application-to-infrastructure

– Manage both Physical and Virtual

– Integrated self-service portal

– Decades of Experience with Application Vendors

8 © HP September 30,2011

Build rich new services with CloudMap™ Templates

Create new Cloud Services with Drag and Drop Ease

• Create a service catalog yourself, quickly and consistently • Import apps like Microsoft®, Oracle, SAP, and VMware • Offer them in a service catalog to your developers • One Click Deployment

HP INNOVATION

www.hp.com/go/cloudmaps

Workflows

Deployment scripts

Sizers

Best practice templates

White papers

9 © HP September 30,2011

CloudSystem Value: Compelling ROI

Amazon Public Cloud

CloudSystem Private Cloud

$/ C

om

pute

Hour

September 30,2011 © HP 10

HP CloudSystem

$.20/Compute Hour 45% cheaper than Amazon

Amazon EC2

Based on 4 chassis, 64 total blade deployment 768 VMs, ea @ 4 vCPU/8GB RAM/160GB SAN Includes power, cooling and sysadmin labor 4 Rack Unit total footprint, 36 month support Comparison shown based on HP list pricing

10

$.36/Compute Hour

11 ©2010 HP Confidential

Service Portfolio Governance

Application Readiness

Service Automation

Service Assurance

Threat and Risk Management

SELF-SERVICE USER

– Infrastructure – Platform

– Applications – Industry

Services Catalog

BROKER

Orchestrate

BRIDGE BRIDGE

PRIVATE CLOUD

VIRTUAL PRIVATE AND INDUSTRY

CLOUDS

PUBLIC CLOUDS

SECURE

11

HP Cloud Management and Security Manage and secure Cloud-based applications and infrastructure

CLOUD MANAGEMENT AND SECURITY

© Copyright 2011 Hewlett-Packard Development Company, L.P.

Burst to public cloud providers: • Define service components to be private, public, hybrid • Maintain governance and compliance • Reporting across clouds – improved visibility into public cloud resources • Private and Public Clouds in a Single Pane of Glass

HP Hybrid Cloud: Secure Public Cloud Bursting

September 30,2011 © HP 12

CloudSystem Getting Started

1) Cloud Strategy Presentation & Virtual Demo

4) PO, delivery, installation, training and acceptance

2) Cloud planning session, use cases and design review – Test Drive Rapid Cloud Environment

3) TCO analysis, configuration, quote proposal

13 © HP September 30,2011

Getting started

Turn Key Private Cloud

14 HP Restricted

• Best Value

• Most Secure

• Infinite Capacity

• Most Open

• Virtual and Physical

• Infrastructure and Applications

CloudSystem Enterprise

September 30,2011

“BEST PRACTICE” CLOUD MAPS FOR RAPID APPS DEPLOYMENT

THANK YOU

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

16

Mid

dle

ware

D

eplo

yment

Data

base

D

eplo

yment

Cloud Maturity Scale

Service Consumption

Service Design

Application Lifecycle and Service Management

Resource Pools

Storage Compute Virtual & Physical

Networking

Level 2

Level 1

Serv

er

Mgm

t

Reso

urc

e

Monito

ring

Virtu

aliz

atio

n M

gm

t

Dem

and

Serv

ice

Consu

mption

Deliv

ery

A

pplic

ation

Serv

ice

Deliv

ery

Supply

In

frast

ruct

ure

Serv

ice D

eliv

ery

Business IT

Cloud Service Orchestration

Level 3

Serv

er

Auto

matio

n

Netw

ork

A

uto

matio

n

Sto

rage

Auto

matio

n

Service Desk/Change Mgmt SLA Management

IT Service Management

Consolidate, Standardize, Resource Management &

Automation

SLA, Secure, Monitor, Measure, Multi-Tier Applications &

Dev./Ops

Service Flow Orchestration

Flexible & Intuitive Chargeback/Showback

Asset Management

Secu

rity

M

gm

t

Dev./Test

Clo

ud

Assu

rance

C

loud

Deplo

yment

Clo

ud

Managem

ent

Clo

ud

Acce

ss

Build a Cloud - Standardization and Automation

Fully integrated code set & automated installation tasks with minimal configuration

1

Select: • Resources • Components • Service level

2

Validate:

• Resources

• Rules

• Services

3 Build:

• Infrastructure

• Software

• Configuration

4 Identify and map newly

created services

5

Populate configuration

data

7 Deliver

managed solution

Apply service templates for

monitor

6

Change in Cloud – Standardization and Automation

Fully integrated code set & automated installation tasks with minimal configuration

6

Update service templates for

monitor

1

Request Change: • Resources • Components • Service level

5 Update

configuration data

Complete Request

8

7

Document Change

Update service Discovery and

Mapping

4

Execute Change:

• Infrastructure

• Software

• Configuration

3

Validate Change:

• Rules

• Permissions

• Approvals

2

Manage in Cloud – Standardization and Automation

Fully integrated code set & automated installation tasks with minimal configuration

6

Update CI data into CMDB

9

Complete Request

8 Document Change

Event Trigger: • Rule Trigger • Error Condition • Manual

1

Validate Change:

• Rules

• Permissions

• Approvals

3

Match Event to

Policy:

• CLIP

• OO Flow

• Manual

2

Execute Change:

• Infrastructure

• Software

• Configuration

4

Update service templates for monitor

7 Update service Discovery and

Mapping

5