M A G A Z I N E

S P R I N G & S U M M E R 2 0 1 2 • I S S U E 9

DAVID EISELE SR., CERTIFIED MASTER DESIGNER, IS NOW THE OFFICIAL DESIGNER FOR D.C. UNITED.

A T U F T S C O M M U N I C A T I O N S P U B L I C A T I O NCelebrating Our 20th Anniversary

Change is once again blowing into our store! Spring is here sooner than ever. Our newest and latest designs are getting ravereviews, with some of our newest styles already selling out. Now it the time to embrace the season with designers such as Alberto,Bugatchi Uomo, Canali, Hickey Freeman, and Zegna.

This spring we continue to see menswear with a modern fit. You see these slim cut suits everywhere- on the runway, in storesand even on some misinformed gentleman around town. But is this look for everyone?

No! Just like one size does not fit all, one style does not fit all. We see it all the time- a fit that just looks too tight and ill fit-ting. That is why our mantra is style. Style is forever, but fashion is temporary. Developing your style means not only discover-ing and expressing your personality and attitude, but also looking your best, in the right suit for your body type.

And the right fit is more than just your body's measurements. Although it is crucial to work with a wardrobe consultant whoknows how to properly measure your body, that is just the start. At Davelle our certified Wardrobe Consultants know how tointerpret your body type- your shape, your proportions, and your best features.

So what is your body type- do you know? Whether you are a mesomorph, endomorph, or ectomorph, we will explain all thetools at our disposal to dress yourbody.

When we've selected the right fit, style and look for you, you won't believe the results. After all, we aren't all models, so whywear clothes that are cut to look best on models? You can still be stylish and fashionable and look better than you ever thoughtyou could.

We hope you enjoy this edition of Davelle Magazine, and we thank you for your ongoing support and patronage!

Warmest personal regards,

David A. Eisele, Sr.CEO/FounderCertified Master Designer

S P R I N G & S U M M E R 2 0 1 2 • D A V E L L E M A G A Z I N E

11904 MARKET STREET • RESTON, VIRGINIA 20190 • TEL 703 904 0011 • WWW.DAVELLECLOTHIERS.COM

Todd Tufts • Editor in Chief, Publisher

Leslie C. Smith • Editorial Director

Vence Vida • Production Manager

Davelle Magazine is published by Tufts Communications, 1201 E. 5th Street, Suite 1009 • Anderson, IN 46012T: 765-608-3081 • E: todd@tuftscom.com© 2012, Tufts Communications. All rights reserved.

2] D A V E L L E M A G A Z I N E

issue 8 D A V E L L E M A G A Z I N E

p10

p14

p24

p18 Bentley Continental GTCThe benchmark by which all others are measured

1 Welcome from David A. Eisele, Sr.

4 Danica Patrick

8 The Eyewear Gallery

10 The Trend for Men

14 Flying High with Breitling

18 The New Bentley Continental GTC

22 FA Design

24 Gamechanger–Steve Jobs

26 The Faber-Castell Legacy

p4 Danica(we can’t help but love you)

women

danica4] D A V E L L E M A G A Z I N E

As she did in 2010 when she made her Nationwide Series

debut, Patrick is jumping into her expanded role in

NASCAR with JR Motorsports and the No. 7

GoDaddy.com team. The partnership with the

Dale Earnhardt Jr.-owned company has

already reaped rewards, as in 2011 she

became the highest-finishing female in

NASCAR national touring series history

with her fourth place at Las Vegas

Motor Speedway on March 5, 2011.

Patrick led 14 laps and scored three

top-10s in 12 races during her sopho-

more campaign, sending notice to

believers and skeptics alike that

Danicamania wasn’t just for grips

and grins. She had come to race.

Set to compete for the 2012

Nationwide Series championship

with JR Motorsports, Patrick will

also make her debut in the

NASCAR Sprint Cup Series for 10

races with Stewart-Haas Racing,

marking yet another milestone for a

sport ready to embrace its next female

star.

Patrick’s plunge into full-time NASCAR racing comes after

seven full seasons in the IndyCar Series, which cata-

pulted her to stardom in 2005 when she won

Rookie of the Year. That year she became the

highest-placing female in the Indianapolis

500 with her finish of ninth, a record she

would later break in 2009 when she

crossed the bricks in third. The 2005

Indianapolis 500 also saw Patrick lead

19 laps, making her the first woman to

ever lead the Brickyard’s prestigious

event. The historic 2005 campaign

was capped with Female Athlete of

the Year honors by both USA Today

and US Sports Academy.

women

D A V E L L E M A G A Z I N E [5

Patrick’s start in racing began like many of her peers, coming up through the ranks of the World Karting Association. She won her first

national points championship in the Yamaha Sportsman class in 1994 and continued to impress by winning 39 of the 49 feature races

in 1996. In her final full season in karting, Patrick captured the WKA Grand National Championship in the HPV class in 1997.

At the age of 16, Patrick traveled overseas and made her European debut in the Formula Vauxhall Winter Series. She continued to

compete in Europe in the Zetek Formula Ford Championship as well as the European Formula Ford Series over the next three years

before returning to the U.S. in 2001.

Patrick initially captured the attention of Team Rahal when she competed in five Barber Dodge Pro Series events for them in 2002.

She made her debut in Toronto, qualifying eleventh and finishing seventh. That year, she also won the Pro Division of the Toyota

Pro/Celebrity Race at the Long Beach Grand Prix from the pole position.

Patrick spent two years in the Toyota Atlantic Series program, driving for Team Rahal. In 2003, she became the first female in series his-

tory to stand on the podium with a third-place finish at Monterey, Mexico. She completed the season with five top-five finishes. In 2004,

Patrick finished third in points with 10 top-fives in 12 races and was the first woman to lead the Toyota Atlantic Series point standings.

Equally as impressive as her on-track resume is her off-track credentials, in which she has become a mega pop-icon. She has graced

the cover of Sports Illustrated, SHAPE, and ESPN the Magazine, and she was featured in the 2008 Sports Illustrated swimsuit issue. In

2006, she joined Dale Earnhardt Jr. in a cameo role for Grammy-award winning artist Jay-Z’s “Show Me What You Got” music video.

She has made guest appearances on a variety of television shows, including Good Morning America, The Ellen Degeneres Show, Jimmy

Kimmel Live, The Late Show with David Letterman, and Late Night with Conan O’Brien. She has starred in 10 Super Bowl ads for

GoDaddy.com, making her the #1 celebrity with the most Super Bowl commercial appearances.

In 2008, Patrick scored her most memorable accomplishment yet by becoming the first female to win an IndyCar Series race. She claimed

that honor in the Japan 300 at Twin Ring Motegi.

fast women

6] D A V E L L E M A G A Z I N E

fashionable eyewear

The Eyewear GalleryWhen it comes to choosing eye-

wear, you want the best possiblevision, but you still want to keepyour personal style and look yourbest. At The Eyewear Gallery inReston Town Center, you’ll get thebest of both worlds.

Dr. Dawn Gammon, O.D.,F.A.A.O., has created a practice thatoffers a unique combination of high-ly skilled and experienced staff, thelatest technology in lens wear, and high-fashion frames.

“Customers tell us all the time that we have such uniqueframes — not the same styles they see everywhere else,” states Dr.Gammon. "We personally hand select exclusive designs from allover the world."

With these high fashion frames at their disposal, The EyewearGallery staff will consider the shape of your face, your hair and skintone, your personality, and style to find the right look.

The Eyewear Gallery will also keep you on top of the latesttrend-setting designs. This spring, statement pieces are big for bothmen and women. Bold, daring shapes, some with swooping tem-ples, geometric designs, and asymmetric trim create wearable artfor the face.

Men can also expect bold looks in classic black or tortoise, withthe option to kick it up a notch with two-tone colors or faded bot-

tom colors. “Think Cary Grant and Buddy Holly...retro rocks thisspring!” notes Dr. Gammon.

Flirty and feminine leads the way for women — pretty pinksand pastels in classic, updated shapes, and maybe a touch or two ofglitter and crystals. For sporty girls, color blocking and coloredtranslucent shades with colored or mirrored lenses will ensure theirfun side will show through.

Once your fashion frames have been selected, they will be out-fitted with the latest lens technology, resulting in vision like you’venever had before. The Eyewear Gallery recommends digital lenseswhich use diamond tipped tools driven by computer software tocreate the prescriptions. Much the same way that HDTV offers ahigher resolution image, these digitally processed prescriptionsensure the closest tolerances possible, giving you the clearest pos-sible vision.

They can also process almost any pre-scription as a polarized sunglass! Theselenses don’t just darken glare, they actual-ly eliminate it, providing sharper, clearervision. With more visual comfort inextreme light conditions, polarizationgives you a real safety factor, especiallywhen driving.

With comprehensive eye examina-tions, contact lens fitting and evaluation,laser vision correction consultation and co-management, and the professional expert-ise in all optical lens styles and materials,you’ll find everything you need to takecare of your vision and stay in style.

Join Usfor Upcoming Designer Shows:

Seraphin — May 5, 11am-3pm

John Varvatos — May 17, 3-7pm

Expertise Delivered with Style at

8] D A V E L L E M A G A Z I N E

Dr Gammon and her staff will be happy to show you the latest eyewear fashions

At Reston Town Center • Optometrist

11900 Market Street • Reston, VA 20190 • (703) 709-5400www.eyewear-gallery.com

Area's Largest Selection of Unique Eyewear

"Like a fine work of art, every face deserves a fabulous frame!"

Exclusively for Davelle customers: Mention this adfor a complimentary anti-reflective coating on yourcomplete eyewear purchase (up to $160 value).Cannot be combined with insurance or other offers.

trend

10] D A V E L L E M A G A Z I N E

b y L E S L I E C . S M I T H

and the winner is...The J.P. Towers Awards for top spring/summer trends

Overall Consumer Satisfaction Rating …The Deconstructed Jacket. Suit or sport jacket, this sea-son offers a sub-set of light, unlined, tailored pieces withhigh shrug-on value and extended slouchy chic capabil-ities. Owners are encouraged to add to the relaxed air bypushing jacket sleeves up their forearms, Miami Vicestyle.

Most Improvement in a Mid-20th-Century Style … The New Hawaiian Shirt. Typical tropical palm patternsstill stick around, but they are now presented in bigger,darker, leafier prints against blackened backgrounds,with only a flash of bright color here and there, for con-trast’s sake. Who knew that Hawaiian shirts could comeacross as so edgy?

Best Salute to American Mode …A tie between the Baseball Shirt and the Baseball Jacket.Both feature inset Raglan sleeves, whose diagonal seamsform a triangular line stretching from the neck to theunderarms. Good for ease of movement, great foremphasizing a nice set of shoulders, and even better formaking a proverbial 97-pound weakling look kind ofpumped up.

Biggest Little Collar of 2012 …The Band Collar. Against stiff competition from thesmall, rounded club collar, plus the occasional straight-up Nehru and fold-down Mao (saluting the world’s twohottest economies), this no-collar-at-all shirt collar per-forms equally well whether buttoned right up or leftloosely undone.

Photo Courtesy of ALBERTO

trend

12] D A V E L L E M A G A Z I N E

Photo Courtesy of BRAX

Best Dual-handled Bag in the Over-two-feet-in-length Category …The Large Dual-handled Hold-all. As suits get slimmer, bagsare getting bigger. They really have to, because they nowhold all the stuff that would otherwise throw off the line ofyour suit. Smartest choice is the rectangular hold-all withsoft leather sides.

Most Popular Pattern of the Season …The stripe. Sure, plaids have their place but the stripe –whether thick or super-thick – proves more versatile,appearing in navy-and-white nautical knits, bands on deeplyveed varsity sweaters and cardigans, chalk stripes in suitings,diagonal stripes on repp ties, plus racing stripes runningdown the arms and legs of a whole whack of athleticallyinspired jackets, shirts, pants and shorts. This is, after all, anOlympic year.

Softest Shoe in the Mid-to-high Luxury Range …The Suede Moccasin. Why try to fight it? This shoe is every-where and goes with everything. And its new pastel hues –mint green, aqua blue, butter yellow, rose pink – are so soft,they’re an extra pleasure to put on.

Greatest Initial Quality in a Casual Jacket …The Harrington Jacket. This waist-length garment with itsfold-down collar and distinctive red plaid interior surfacedat innumerable designer showings. A British style, adoptedby American Ivy Leaguers, the jacket takes its name from itsbest-known proponent, Ryan O’Neal’s character in the1960s TV series Peyton Place.

born

14] D A V E L L E M A G A Z I N E

Breitling is widely known as the watch brand ded-icated to aeronautics. The Swiss company, found-ed in 1884, made its first chronograph aviator’swatch in 1915, then went on to develop the firstindependent chronograph pushpiece in 1923,with a start and return-to-zero function. Today,Breitling makes a full range of pilot’s and othersports watches and is actively involved in the avi-ation world.

The brand sponsors the Breitling Wingwalkers,for example, as well as the Jet Team of high-per-formance display jets, which recently performedat the Paris Air Show alongside the new AirbusA380. Both the Jet Team, with their L-39C jets,and the Wingwalkers perform breathtaking dis-plays at air shows and sporting events around theworld.

b y C A R O L B E S L E R

The iconic, high-performance sports watch brand is one ofthe original makers of instrument watches for pilots

//// The newChronomat GMTin steel.

//// The SuperConstellation is the latest model in the brand’siconic Navitimer collection.

One of the brand’s most fascinating sponsorships is its relationship with Yves Rossy,also know as Jetman, who recently sustained an eight-minute flight through the GrandCanyon, powered by a jet-propelled wing attached to his back and steering only bythe movement of his body. Breitling also sponsors the National Championship AirRaces, and has even released a game application for ipads and iphones with an avia-tion theme, called Breitling Reno Air Races.

Breitling’s watch collections reflect this aeronautic theme, from the iconicNavitimer and Chronospace series to the Cosmonaut. This year, the brand introducdthe new Chronomat GMT, which contains a new Breitling caliber movement. Itsoutstanding feature is that the watch’s second time zone can be set without affectingits accuracy. The watch is also a high-performance column-wheel chronograph.

Another high-performance aviation watch introduced this year is the AirwolfSpecial Naval Centennial limited edition, an electronic timepiece that offers pilots thefinest technology. It contains an alarm, a 1/100th of a second chronograph with split-sec-

ond and add times, a countdown function, dual time-

zone with independent alarm and perpetualcalendar. Its most striking feature, perhaps, isa turbine-shaped caseback that serves as aresonance chamber for the alarm and otheraudible indications. Some of the proceedsfrom sales of the watch will be donated tothe 100th Anniversary of Naval Aviation

Foundation, which raises awareness for navalaviation.

Breitling also makes a full range of ladies’watches, including several new models in its

Galactic collection, including solid rose gold, steel andtwo-tone gold and steel versions. The new models also

feature mother-of-pearl dials and diamond markers,proving that even the makers of some of the world’s most

extreme-sport watches are designing feminine-styled time-pieces for ladies!

//// The AirwolfSpecial NavalCentennial limited edition.

//// The Breitling ladies Galactic, in solid rosegold, with seconds counter at 6 o’clock.

Breitling’s watch collectionsreflect this aeronautic theme,

from the iconic Navitimerand Chronospace seriesto the Cosmonaut.

16] D A V E L L E M A G A Z I N E

born

and furious

Have you ever wondered what itwould be like to legally drive fasterthan 100 mph? What about 150 mphor possibly 200 mph? If you could,would you have what it takes to makeit happen?

As someone fortunate enough to have driven faster than 200mph on numerous occasions, when it was completely legal, ofcourse, I can attest to the thrill it provides watching pavementrush past at 293.33 feet per second. It requires the utmost con-centration, a keen focus on the road ahead and a capable vehicle.

The Bentley Boys from Crewe in the United Kingdom havealways had a thing for speed and a new model is certain to keepthis tradition going strong for years to come. My test drive takesplace in the country of Croatia, just outside the port town ofRovinj on the Istrian Peninsula. It is a setting of pristine beaches,crystalline waters and historic architecture.

What separates the Continental GT series from its rivals is theease with which it manipulates any road surface. Many exotic carsrequire you to compromise in one area or another; an overly stiffsuspension, no back seat room, a viewing angle lower than thefront bumper of a Ford F-150 pickup truck. Driving a Bentleyinvolves none of this. Just sit back and enjoy warp speed in com-plete comfort.

Performance takes root in the form of a 6.0-liter, twin-tur-bocharged W12 engine. This is the same engine featured in thecoupe that highlights 567 horsepower @ 6,000 rpm and 516 lb.-ft. of torque @ 1,700 rpm.

The response you get when stepping on the accelerator is puremagic! Matched with a 6-speed automatic transmission, 60 mphflashes past in a mere 4.5 seconds. Getting to 100 mph requiresjust 10.9 seconds while top speed crests at 195 mph. All this andthe 12-cylinder engine is FlexFuel compatible (gasoline, E85bioethanol or both in combination).

To keep up with the added power, significant changes have alsobeen made in the areas of drivability plus exterior and interiordesign.

New for 2012, the Continental GTC improves on-road per-formance with a 40:60 rear-bias torque split for the continuousall-wheel drive system. This improves understeer when accelerat-ing out of a corner and provides the much appreciated thrill ofmaintaining control by throttle steering. Both front and rear trackhave been increased for added performance.

I experience this firsthand rounding a tight right-hander onCroatia’s famous two-lane back roads. The rear end snaps out sud-denly as we take a 45 mph turn at a substantially higher rate ofspeed. My reaction is near instantaneous and the ContinentalGTC is quick to compensate keeping us pointed in the rightdirection. My driving companion asks if we can do that again.Heart pounding in my chest, it is one of those moments I willalways remember.

18] D A V E L L E M A G A Z I N E

2012b y J E F F V O T H

The Bentley Continental GTC

Exterior styling cues show a penchant for celebrating the success of the 2nd generation Continental Coupe and Convertible.

But Bentley has never been known to rest on its laurels.

and furious

D A V E L L E M A G A Z I N E [19

and furious

20] D A V E L L E M A G A Z I N E

thebenchmark

by whichall others

are measured

Electronic Stability Control (ESC) is less intrusive than in thepast, yet highly effective at harnessing the best traits of the pow-erful W12 engine. Ventilated front and rear disc brakes, withoptional cross-drilled Carbon Silicon Carbide, bring the 2,495 kgContinental GTC to a rapid stop.

Exterior styling cues show a penchant for celebrating the suc-cess of the 2nd generation Continental Coupe and Convertible.But Bentley has never been known to rest on its laurels.

A new powerful double horse-shoe motif graces the trunk;crisp lines accentuate sexy curves as I walk around and study thecar under a bright Croatian sun. Every edge and seam is perfectlycrafted. It’s as if Bentley wrapped the new Continental GTC inthe finest Savile Row suit and painstakingly ironed in all the creas-es. Uniquely jewelled headlamps feature LED day-time runninglights.

Supremely comfortable cobra style front seats utilize a new NeckWarmer system that works surprisingly well even in severe cross-winds. The centre console highlights improved storage for keysand cell phone as well as an unusually large cubby hole.Cupholders are larger and re-positioned for easier access. Safety iskey with five airbags and the latest Roll Over Protection System(ROPS).

The 2012 Bentley Continental GTC sets the standard for allglamorous convertibles to follow. While it may not be the mostoutlandish when compared to Aston Martin, Ferrari orLamborghini, it is by far the easiest to live with. In the end, thatis the truest measure of an exotic sports car.

2012 Bentley Continental GTC

Wheelbase: 108.1 inOverall length: 189.2 inOverall width: 87.7 inOverall height: 55.2 in Engine: 6.0-L twin-turbocharged W12Transmission: 6-speed automatic with QuickShiftBrakes: 4-wheel discFuel (capacity): Regular (90L)Warranties: 3 years/ unlimited km (basic) Competitors: Aston Martin DB9 Volante, Jaguar XKRConvertible, Maserati GranTurismo Convertible, Mercedes-BenzSL63 AMG, Porsche 911 Turbo Price as tested: $235,332 CDN

and furious

D A V E L L E M A G A Z I N E [21

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techno wizard

The internet chatterbots still weren't fin-ished complaining about the underwhelm-ing iPhone 4S Apple's first major productlaunch under new CEO Tim Cook when itwas announced that his predecessor, SteveJobs, had died on October 5.

It wasn't a surprise. Jobs had been fighting pancreaticcancer since 2004, and he stepped down as CEO of Appleon Aug. 24 for health reasons, just weeks after his companysurpassed Exxon Mobil to become the most valuable cor-poration in the world. Yet for all his success as a businessexecutive, Jobs' most enduring legacy is not as a corporatemogul, but as a cultural visionary.

From the iPod to the iPhone to the iPad, Apple productshave installed themselves in the battle gear of the contem-porary creative class, serving as a virtual synonym for net-worked independence and stylish non-conformity. SteveJobs is perhaps the most successful brand manager in histo-ry, and he did it, paradoxically, by embracing the precisecorporate values to which the Apple brand identity is osten-sibly opposed.

Think back to the famous "1984" commercial that trum-pet-blasted the arrival of the Macintosh computer. Beforelegions of drone-like workers arranged in orderly rows, BigBrother appears on a giant viewscreen, addressing thecrowd: "Today, we celebrate the glorious anniversary of theInformation Purification Directives. We have created, forthe first time in all history, a garden of pure ideology. Whereeach worker may bloom secure from the pests of contradic-tory and confusing truths. Our Unification of Thoughts ismore powerful a weapon than any fleet or army on Earth.We are one people, with one will, one resolve, one cause.Our enemies shall talk themselves to death and we willbury them with their own confusion. We shall prevail!"

Everything in the ad is black and white, except for ablond woman wearing bright red shorts, who runs towardthe viewscreen pursed by riot police. She screams, thenthrows an enormous sledgehammer through the screen,which explodes in a flash of light. A pitch for the newMacintosh computer scrolls into view. Thanks to the AppleComputer Corporation, we are assured, the year 1984 willnot be like the book 1984. The spot was directedby Ridley Scott, and was honoured byAdvertising Age as the best commercial ofthe decade.

b y A N D R E W P O T T E R

The magic of Steve Jobsgamechanger

24] D A V E L L E M A G A Z I N E

And therein lies the paradox of Apple under SteveJobs, and the key to his company's unbelievable suc-cess. For the past quarter century, Apple hasretained its credibility as the flagship brand of tech-no-cultural cool, even as it treats its customers witha darkly paternalistic attitude that some havedubbed "iFascism."

Why does Apple get away with it? One answer isto say, as many have, that under Steve Jobs, the

Apple user community has become something near to a cult, withits infantilized members tolerating all manner of indignities in theblind service of the leader's vision. There's certainly something tothat, underscored by the number of Apple customers whodescribed the impact of his death as akin to that of Princess Diana(or Michael Jackson, or Amy Winehouse )

But that misses the crux of the matter, which is that Appleproducts make their users feel freer than they do when they areusing other operating systems, other computers, or other devices.As The Economist pointed out in an editorial a few years ago, themost salient feature of Apple products is that they work. WhatSteve Jobs realized is that technology should be nothing more andnothing less than an extension and amplification of the naturalcreative capacities of the human brain, body, and soul.

Arthur C. Clarke famously wrote that any sufficientlyadvanced technology is indistinguishable from magic. This, then,is the deeply ironic magic that Steve Jobs has conjured: throughrigid centralization of design and strict control over the user expe-rience. Apple has enabled a deeper freedom for its customers —the freedom that comes from a technology that enhances thescope of choice and opportunity in our lives, while layering itself,simply, almost invisibly, upon the operating system of our world.

Andrew Potter is the author of The Authenticity Hoax: How We Get Lost Finding Ourselves, out now in paperback from McLelland & Stewart.

techno wizard

While the "1984" ad ran only once, during SuperBowl XVIII, it nailed Apple's ideological colours tothe mast. Ever since, the brand has stood as thedefinitive statement of the rebel sell: the individu-alized resistance of political authoritarianism andcultural conformity through the adoption of non-standard consumer goods.

Here's a pop quiz: what company is being repre-sented as Big Brother in the "1984" ad? Most peo-ple, when you ask them, answer Microsoft. But the real target ofthe ad is actually IBM, a company that was already on the cusp ofobsolescence by the time the Macintosh appeared. Since then, asuccession of companies have cycled through the typical lifespanfrom spunky young startup to lumbering corporate behemoth —Microsoft, Google and now Facebook — and each time, they havefound themselves criticized for all manner of monopolistic andeven Orwellian activities.

But it is worth emphasizing that the existence of standards inthe computer industry is, by and large, the consequence of choic-es that people have voluntarily made. Network effects, where adevice, application, or operating system gets increasingly useful asmore and more people adopt it, are extremely powerful, andmerely underscore the fact that not all uniformity is a bad thing.

Yet there is one thing that the "1984" commercial glosses over,which is the fact that there is no "Information PurificationDirective" in our society. Or at least there wasn't until Steve Jobscame along. More than any other company in the industry, Appleexerts a tremendous amount of control over its customers' userexperience. From the tethering of the iPod to a specific iTunesaccount to the way Apple jealously guards applications (andhence, content) for the iPhone, the Apple ecosystem has becomeits own "garden of pure ideology."

D A V E L L E M A G A Z I N E [25

26] D A V E L L E M A G A Z I N E

There are very few luxury brands today that can claim to

have been in business for 250 years, continuously. Faber-

Castell is the real deal. The company has been producing

fine writing instruments since 1761, which makes it the

oldest writing instrument company in the world.

The company’s history is one of constant growth

and achievement. It was founded in Stein, near

Nuremberg, Germany by cabinet-maker Caspar Faber, as

a manufacturer of wood-cased pencils. His son Anton,

grandson Georg and great grandson Lothar all took the

helm of the family business,

successively. Through expan-

sion, branding and ever-improv-

ing production techniques, the

company gradually became

known for its innovation.

Lothar Faber positioned the

line as the first branded pencil,

and invented the first hexago-

nal shape pencil to prevent it

from rolling. He also invented a system to designate the

hardness of lead. Eventually other manufacturers in the

industry adopted this system. The company began

exporting its pencils to the U.S. in 1843, where it opened

its first subsidiary office – in New York City. Soon there

were also offices in Paris, London, Vienna and St.

Petersburg. In the 1860s, Faber began to manufacture in

the U.S. Part of the demand for pencils was the result of

the civil war – soldiers needed pencils to use for writing

letters home!

b y C A R O L B E S L E R

FABER-CASTELL

spotlight

The Jade 2011Pen of the YearLimited Edition.

28] D A V E L L E M A G A Z I N E

In 1896, the company was christened Faber-Castell

when taken over by Lothar’s granddaughter, Otilie von

Faber, and her husband, Count Alexander Castell-

Rudenhausen. Today, Faber-Castell is one of the largest

manufacturers of fine writing instruments and acces-

sories, as well as Art and Graphic supplies in North

America. In 1999, the company

acquired Creativity for Kids, the

leading maker of creative activity

products for children. A year later,

the company introduced the

Playing & Learning line of art sup-

plies for children in the U.S. Today,

Faber-Castell USA is headquarted

in Cleveland, Ohio, and is part of a

global network of companies oper-

ating in countries as far-flung as

Australia, Brazil and Malaysia.

One of its most important lat-

est collections is the Jade 2011 Pen

of the Year Limited Edition, mark-

ing the brand’s 250th anniversary.

Bringer of luck, symbol of power,

elixir of immortality, jade has

always been surrounded by a spe-

cial aura. From the earliest times,

advanced cultures created jade

objects of fascinating variety. The

great jewelers of the Art Deco

period discovered jade for their

luxurious creations. Before then,

the Russian goldsmith Fabergé –

famous for his opulent jewelry –

had already created artistic desk

utensils from jade. That unique

symbolic and creative energy gives

the green gemstone a special role in celebrating Faber-

Castell’s 250th anniversary. Eight segments of jade sym-

bolize the eight generations that have made their mark

on the family firm to date. In reference to the year when

the company was founded, this exclusive edition is lim-

ited to 1,761 pens.

spotlight

The Graf Von Faber-Castell Perfect Pencil.

santostefano U.S.A. Inc. - 660 Bergen Blvd. Ridgefield, NJ 07657 - PH 201 945 2434 - Fax 201 945 2436www.italoferretti.it - E-mail: info@italoferretti.it

The only ones to print 40% more fabric for the use of

linings and labels.

The only ties made with three registered patents.

The only ones to number every single tie demonstrating its

exclusivity.

The only ones to garanty the exclusivity of every design as an elaboration of polka dots.

santostefano U S A Inc 660 Bergen Blvd Ridgefield NJ 07657 PH 201 945 2434 F

The only onmore fabric

linings

The only tiesregister

The only onessingle tie de

excl

The only oneexclusivity ofan elaboratio

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