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David Simmons

Sr. Director, Oracle Server Marketing

Datacenter Transformation:

Engineered for Innovation

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Leading companies

use IT to empower

their people to drive

innovation and change

Test New Ideas

Rethink Processes

Disseminate Innovations

However, 70-90% of

companies do not use

IT to its potential

71% of companies

say that innovation

is the #1 factor in

competitiveness

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I.T. FRAGMENTATION

CUSTOM ASSEMBLY

APPLICATION SILOS

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MORE COMPLEXITY MEANS LESS INNOVATION

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Mobile Computing

Evolution of Work

Big Data Cloud Silos

BLOG

SMART

METER

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25% 50% RUN THE BUSINESS

25% TRANSFORM THE BUSINESS

GROW THE BUSINESS

IN 2011

Source: “IT Metrics: IT Spending and Staffing Report, 2011”, Gartner Research, 2011

GROW THE BUSINESS

20% 66% RUN THE BUSINESS

14% TRANSFORM THE BUSINESS

WHAT IF

YOU COULD

CHANGE

THE MIX?

IT SPENDING DISTRIBUTION

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ENGINEERED TO WORK TOGETHER

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Engineered Together

Tested Together Certified Together

Deployed Together

Upgraded Together

Managed Together

Supported Together

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RELIABILITY PERFORMANCE

MANAGEABILITY

SECURITY

SUPPORT

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COMPLETE INDUSTRY FOOTPRINTS

Product

Processes

Service

Processes

Fulfillment

Processes

Operations

Processes

Assurance

Processes

Finance, Procurement & Human Resource Management Solution

Systems and Hardware

Middleware

Database

Customer Management Solution

Analytics

Industry Specific Business Operations

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MEDIA/ ENTERTAINMENT

All in Fortune’s

Global 500

COMMUNICATIONS

20 of Top 20 Services Providers

PROFESSIONAL SERVICES

9 of Top 10 Global IT Service Firms

EDUCATION & RESEARCH

9 of Top 10 Academic Universities

CONSUMER PRODUCTS

20 of Top 20

HEALTH CARE

Over 300 Leading Providers

UTILITIES

20 of Top 20

LIFE SCIENCES

20 of Top 25 Pharmaceuticals

CHEMICALS

5 of Top 10 Global

INDUSTRIAL MFG.

9 of Top 10 Global

HIGH TECHNOLOGY

25 of Top 25 Electronic OEMs

OIL & GAS

6 of Top 7 Companies

ENGINEERING & CONSTRUCTION

4 of Top 5 Fortune 500

FINANCIAL SERVICES

10 of Top 10 Global Banks

AUTOMOTIVE

Over 300 OEMs & Suppliers

RETAIL

20 of Top 20

AEROSPACE & DEFENSE

11 of Top 11

TRAVEL & TRANSPORTATION

3 of Top 5 Airlines

INSURANCE

49 of Top 50

Global Insurers

PUBLIC SECTOR

Over 1500 Organizations

MOST COMPLETE INDUSTRY SOLUTIONS

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ENGINEERED FOR PERFORMANCE

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ENGINEERED SYSTEMS & APPLIANCES

SPARC SuperCluster Exadata Exalogic Big Data

Purpose

Built

General

Purpose

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ENGINEERED SYSTEMS & APPLIANCES

Exadata 10x-50x Faster Query Performance 6x Lower Cost Than IBM P795

Exalogic 10x Faster Response Time for Java Applications; 4x Faster for Oracle Apps

Exalytics 20x faster analysis

SPARC SuperCluster 12 world records over IBM and HP

Big Data Appliance Most Comprehensive Big Data Platform for the Enterprise

Database Appliance High Availability made Simple, Reliable and Affordable

18 18 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8

Database

3x IBM Power7

Java

2.2M JMS ops/sec

PeopleSoft

2.8x IBM z10

Data Warehousing

3.6x HP Superdome 2

Web

1M HTTP ops/sec

Security

3x x86

Communications Billing

4x x86 consolidation

Comms Service Broker

2.7x x86

PeopleSoft

3x HP Itanium

JD Edwards

2.5x IBM Power7

Security

5x IBM Power7

Java Enterprise

2.4x IBM Power7

Database Refresh

4x IBM Power7

Database

2.3M IOPS

WebCenter Content

11x x86

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SPARC T4

3.0 GHz

8 Cores, 64 Threads

Dynamic Threading

Out of Order Execution

2 On Chip Dual-Channel DDR3 Memory Controllers

2 On Chip 10 GbE Networking

2 On Chip x8 PCIe gen2 I/O Interfaces

18 On Chip Crypto functions

Balanced high-bandwidth interfaces and internals

Co-engineered with Oracle software

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Oracle Solaris 11

Performance

Scalability

Efficiency

Rapid Deployment

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Enterprise Performance for Cloud Applications Built for Next-Decade Hardware

Networking 10x CPU

Memory

Data

10x 10x 10x

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Oracle’s x86 Systems

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Oracle Linux The Best Linux for the Enterprise

Fast

Modern

Reliable

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Oracle Virtualization Built-in to Oracle Hardware at no additional cost

Most comprehensive

Fully tested with applications

Designed for full stack deployments

Integrated, full stack management

Integrated support

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4x MORE SCALABLE

4x LESS EXPENSIVE

vs

Oracle VM Application-Driven Virtualization

Virtualize your entire data center

Live Migration

High Availability

Dynamic Resource Scheduling

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Sun ZFS Storage

Appliance

NAS File I/O

Exadata

Database I/O

Pillar Axiom

SAN Block I/O

StorageTek

Tape

Oracle Storage Portfolio Runs Oracle Software Faster and More Efficiently

Improve

performance

by 10x

2x Faster

than NetApp

2x More Efficient

than EMC

2x More Scalable

than IBM

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Complete Lifecycle

Management

Integrated Cloud

Stack Management

Business-Driven

Application Management

Integrated Full Stack Management

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PRIVATE CLOUD PUBLIC CLOUD HYBRID

ENGINEERED FOR CHOICE

SaaS Applications available “on tap”

PaaS Shared application and data platform

IaaS Pooled computer resources

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BETTER PERFORMANCE AT EVERY LEVEL

MORE INNOVATION, MORE QUICKLY

EASIER DEPLOYMENT AND MAINTENANCE

INCREASED FLEXIBILITY

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ENGINEERED TO WORK TOGETHER

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ENGINEERED TO WORK TOGETHER

ENGINEERED TO MOVE YOU FORWARD

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