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    Presented by:Mr. Naveet Kumar Vankani (11291)

    Miss. Saba Shahid ()Mr. Ghufran Nisar (11153)

    Mr. Najam-us-Saqib Qasmi (12034)Miss. Iqra Madina (11940)

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    DATABASE

    It is a concept or file organization.

    It consists of related files storedtogether so that group of data items can

    be easily accessed or retrieved by thosewho need them.

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    Operational Database

    It stores detailed data needed to support the business processes & operations of acompany.It is also called subject area database(SADB),transaction database & production database.E.g. Customer database, human database, etc.

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    Distributed DatabasesReplication or duplication of copies and

    parts of databases to network servers at avariety of websites Improves database performance at

    worksites.

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    External Database

    Databases available for a fee fromcommercial online services, or free from theWeb Example: hypermedia databases, statistical

    databases, bibliographic and full textdatabases

    Search engines like Google or Yahoo areexternal databases

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    Hypermedia Databases

    A hypermedia database contains:

    Hyperlinked pages of multimedia

    Interrelated hypermedia page elements,

    rather than interrelated data records

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    How Data are organized in IS:

    Data are logically organized intocharacters, fields, records, files.

    1. Character: It consists of singlealphabetic, numeric, or other symbol.

    2. Field: Grouping of related

    characteristics.

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    3. Record: It represents a collection of attributes that describe an entity.

    4. File: It is a group of related records. Any grouping of related records in

    tabular, or row & column form is called a

    File. A single table may be referred to as a

    Flat file

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    DATABASE STRUCTURES

    The relationships among manyindividual data elements stored in

    database are based on one of theseveral logical data structures or models.

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    Types of Database Structure:

    Common database structures Hierarchical Network Relational Object-oriented

    Multi-dimensional

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    Hierarchical Structure

    Early DBMS structureRecords arranged in tree-like structure

    Relationships are one-to-many

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    Network StructureUsed in some mainframe DBMS

    packages Many-to-many relationships

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    Relational StructureMost widely used structureData elements are stored in tablesRow represents a record; column is a field

    Can relate data in one file with data in another,if both files share a common data element

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    Relational OperationsSelect Create a subset of records that meet a stated

    criterion

    Example: employees earning more than$30,000Join Combine two or more tables temporarily Looks like one big tableProject Create a subset of columns in a table

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    Multidimensional Structure

    Variation of relational model Uses multidimensional structures to

    organize data Data elements are viewed as being in cubes Popular for analytical databases that support

    Online Analytical Processing (OLAP)

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    Multidimensional Model

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    Object-Oriented StructureAn object consists of Data values describing the attributes of an entity. Operations that can be performed on the data.Encapsulation Combine data and operationsInheritance New objects can be created by replicating some or all of

    the characteristics of parent objects

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    Object-Oriented Structure

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    Database DevelopmentDatabase development:

    Involves data planning, database designand implementation

    Creation of database models

    b d

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    Database Administrator (DBA)

    In charge of enterprise databasedevelopment

    Improves the integrity and security of organizational databasesUses Data Definition Language (DDL) todevelop and specify data contents,

    relationships, and structureStores these specifications in a datadictionary or a metadata repository

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    Data DictionaryA data dictionary Contains data about data (metadata) Relies on specialized software component to

    manage a database of data definitions

    It contains information on.. The names and descriptions of all types of data

    records and their interrelationships Requirements for end users access and use of

    application programs Database maintenance Security

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    Data Planning Process

    It a top-down process. Develop an enterprise model. Define needs of end user in a business

    process. Identify key data elements that are needed to

    perform their specific business activities.(ERDs)

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    Database Design Process

    It is a data modeling process where therelationships are identified in a data

    model that supports a basic business process.

    This model is called schemas or subschema.

    The physical design of data basis.

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    Database Development

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    Data Warehouses A process of centralized data management and

    retrieval. Stores data that has been extracted from other

    databases in an organization. Central source of data that has been cleaned,

    transformed, and catalog. Data is used for data mining, analytical

    processing, analysis, research, decision support.

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    Data warehouses may be divided intodata marts

    Subsets of data that focus on specificaspects of a company (department or business process)

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    Data Mining

    Data in data warehouses are analyzed toreveal hidden patterns and trends

    Market-basket analysis to identify new product bundles Find root cause of qualify or manufacturing problems Prevent customer attrition Acquire new customers

    Cross-sell to existing customers Profile customers with more accuracy