data-driven decision making - demographic perspectives€¦ · 5 © copyright 2017 5 process core...

1

© Copyright 2017

1

RENA CHESKIS-GOLD, PRINCIPAL AND FOUNDER

MASSART SEPTEMBER 2017

GRADUATE STUDENT HOUSING: PROCESS, POPULATION, AND PRODUCT

DATA-DRIVEN DECISION MAKING

2

© Copyright 2017

2

TODAY’S OUTLINE▪ Class Survey

▪ Introduction to DP

▪ Process

▪ Population

▪ Product

▪ Infographics

3

© Copyright 2017

3

PROCESS

4

© Copyright 2017

4

PROCESSARTICULATE CORE ISSUESHow does housing relate to:

▪ The mission

▪ Other planning processes

▪ Larger goals

What are the challenges and opportunities?

5

© Copyright 2017

5

PROCESSCORE HOUSING QUESTIONS FOR UNIVERSITYIMPORTANCE OF HOUSING

• Recruitment

• Town-gown

• Percent and type of students housed

• Academic and developmental mission

• Alumni attachment

CHALLENGES

• Limited resources

• Lack of clarity in mission (demonstrated by stakeholders)

• Low institutional priority

• Outmoded inventory

• Budget and financing

• Staffing

• Private market does it better

• Town-gown issues

OPPORTUNITIES

• Option to grow enrollment

• Improved student quality of life with housing and res life

• Developing community within and across graduate school programs

• Increased attachment to university as whole

• Increased predictability of housing choice and cost

• More competitive with peers

6

© Copyright 2017

6

PROCESSGATHER AND ANALYZE DATA

Examples

▪ Building program inventory

▪ Student demographics

▪ Growth projections

▪ Market and retail analysis

▪ Mapping

Articulate

Mission and Goals

Stakeholder Input

Existing Data

Benchmark

Report

Present

Planning Steps

Communicate

Implement

Assess

Modify

7

© Copyright 2017

7

PROCESSSURVEYS AND FOCUS GROUPSUsed to gauge:

▪ Demand

▪ Needs

▪ Preferences for location and unit types

▪ And more

Match inventory with population

Test-market new ideas

8

© Copyright 2017

8

PROCESSPEER COMPARISONS AND BENCHMARKINGComparisons with:

▪ Admissions peers

▪ Similar system peers

▪ Structural peers

▪ Consortial peers

▪ Aspirational peers

Best practices and hot topics

Number of Schools Providing Amenity Spaces Within Graduate HousingSource: Schools, Demographic Perspectives, 2015

Note: Each school was counted once if it had a given amenity space located within at least one building used for graduate housing.

1211

109 9

87 7 7

0

2

4

6

8

10

12

14

16

Nu

mb

er

of

Sch

oo

ls

9

© Copyright 2017

9

PROCESSMORE STEPSNot all planning projects lead to product

Project implementation

▪ Constraints and priorities may determine renovation vs. construction

▪ Project staging and swing space

▪ Communications plan: both internal and external

Post-project assessment

▪ How is this project working?

▪ POA: “Post-Occupancy Analysis”

10

© Copyright 2017

10

▪ Population separator

POPULATION

11

© Copyright 2017

11

POPULATION

Array of Stakeholders

▪ Decision makers

▪ Administrators

▪ Potential and current residents

12

© Copyright 2017

12

PRODUCT

13

© Copyright 2017

13

GRADUATE STUDENT HOUSING

Students Speak

Trends

Housing Options▪ Traditional Dormitories

▪ Family Housing

▪ Multi-Family and Apartment Housing

▪ New-Style Residence Halls

14

© Copyright 2017

14

▪ Students Speak separator

STUDENTS SPEAK

15

© Copyright 2017

15

STUDENTS SPEAKBUILDING TRADEOFFS

“The safety and security of the building is extremely important to me.”

16

© Copyright 2017

16

STUDENTS SPEAKUNIT TRADEOFFS

“My next apartment HAS to have laundry in the unit!”

17

© Copyright 2017

17

STUDENTS SPEAKROOMMATES

School

“I couldn’t afford to live in this area without roommates.”

18

© Copyright 2017

18

STUDENTS SPEAKCOOKING

About 5% of students say that they need no personal kitchen if a group kitchen is available

19

© Copyright 2017

19

STUDENTS SPEAKPETS

“We’re VetMed students… of course we have pets!”

20

© Copyright 2017

20

MORESURVEY RESULTS

21

© Copyright 2017

21

MORE SURVEY RESULTSBUILDING FACTORS

22

© Copyright 2017

22

MORE SURVEY RESULTSCOMMON SPACES

23

© Copyright 2017

23

MORE SURVEY RESULTS PREFERRED UNIT LAYOUT

24

© Copyright 2017

24

MORE SURVEY RESULTSHOUSEMATES

25

© Copyright 2017

25

MORE SURVEY RESULTSKITCHEN TYPE

26

© Copyright 2017

26

BUILDING TRENDS

27

© Copyright 2017

27

BUILDING TRENDSLUXURIOUS FINISHES

D-S Unusual hallway .pdf

Newman upscale lobby

.pdf

Oak ceiling, slate floor

28

© Copyright 2017

28

BUILDING TRENDSSUSTAINABILITY: SOLAR PV PANELS

29

© Copyright 2017

29

BUILDING TRENDSSUSTAINABILITY: LOBBY ENERGY DASHBOARD

30

© Copyright 2017

30

BUILDING TRENDSSUSTAINABILITY: GREEN FURNITURE

31

© Copyright 2017

31

BUILDING TRENDSGROUP KITCHEN FOR DEMOS AND COMM’TY

32

© Copyright 2017

32

▪ Housing Options separator

HOUSING OPTIONS

33

© Copyright 2017

33

HOUSING OPTIONS

34

© Copyright 2017

34

HOUSING OPTIONS

35

© Copyright 2017

35

HOUSING OPTIONSTRADITIONAL RESIDENCE HALLS

43

© Copyright 2017

43

HOUSING OPTIONSNEW-STYLE RESIDENCE HALL COMMON SPACES

Governance and Community Populations:

▪ Housemaster

▪ House Manager

▪ Student Officers

▪ Alumni Board

▪ Interest Groups

▪ Cultural Exchange Groups

▪ Building Volunteers

data-driven decision making - demographic perspectives€¦ · 5 © copyright 2017 5 process core...

Documents