data dog gov final draft
TRANSCRIPT
-
7/29/2019 Data Dog Gov Final Draft
1/16
DATA.GOVMatching Government Data with Rapid Innovation
Troy FinniganVarun RamMilton ClementJay Lee
-
7/29/2019 Data Dog Gov Final Draft
2/16
Overview
Approach
Summary
Agenda
StakeholdersKey Issues
-
7/29/2019 Data Dog Gov Final Draft
3/16
Overview
Approach
Summary
Stakeholder
Agenda
Obstacles and Mitigation Plan
Implementation Plan
Recommendations
Key Issues
Stakeholder Stakeholder
-
7/29/2019 Data Dog Gov Final Draft
4/16
Overview
Approach
Summary
Recap of recommendations
Q & A
Agenda
-
7/29/2019 Data Dog Gov Final Draft
5/16
Data.gov is an ecosystem for all stakeholders
Data | Tools
CommercialOrganizations
Citizens
GovernmentAgencies
DevelopApplications
UseProvide
Use Use
DevelopApplications
Applications
-
7/29/2019 Data Dog Gov Final Draft
6/16
As Data.gov looks ahead, they face three main issues
National Security Data Quality
Awareness and Usability of data
The idea behind data.gov was simple:
Move government data to the web. Make data available in raw, machine-readable format. Encourage people to use the data. Harness the wisdom of crowds, couple that with
transparency.
Better Government
Awareness Marketing
Usability Education
-
7/29/2019 Data Dog Gov Final Draft
7/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: Government Agencies
Most agencies are already aware of data.gov Agencies both provide and use government data Value proposition unique to each agency
We need to convey the benefit of providingand using data on the site
Collaboration Broker
NEED
-
7/29/2019 Data Dog Gov Final Draft
8/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: Government Agencies
Create collaboration team
4-5 person team within the office of the CIO Either government personnel or federal contractor
Ideal brokers would have existing highly-developed inter-agency relationships
Clearly define teams objective: increase inter-agency usageof Data.gov
Deliver proposals to different agencies
Visualize the benefit to the client Example of how DOT and NOAA could collaborate
Training 3-4 weeks Research how agencies are currently using Data.gov and
identify best practices
-
7/29/2019 Data Dog Gov Final Draft
9/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: Government Agencies
Obstacles Mitigation Plan
Obtaining
buy In fromagencies
Identify key champions within high priority
agencies Strengthen value proposition Support from Whitehouse
ResourceConstraints
Facilitate inter-agency competition bydashboarding which agencies are most effectivelyusing Data.gov
Metric include data sets contributed, applicationsdeveloped, and most recent uploads
MeasuringSuccess
Track number of new data sets uploaded per weekper agency engaged, and new inter-agency data.govinitiatives per week
-
7/29/2019 Data Dog Gov Final Draft
10/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: Commercial Organizations
Market Find companies already using data successfully (case
alluded to Microsoft)
Create whitepapers and disseminate to largeorganizations likely to benefit from site data
Google Maps example
Educate
Create a list of best practices that highlight how certain
industriescould utilize data.gov Example of how the BLS has mountains of laborstatistics that could benefit various industries Average wage New housing starts Average sale price
-
7/29/2019 Data Dog Gov Final Draft
11/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: Commercial Organizations
Active Approach: Build a team of relationship managers acting as
internal consultants.
8-10 individuals Either government personnel or federal
contractors
Passive Approach: Create a webpage attached to Data.gov that
highlights best practices and examples. Send updates to mailing list of interested
companies and trade associations.
Timeline Compile team: 4-6 weeks Outreach process: Ongoing for 2-3 years
-
7/29/2019 Data Dog Gov Final Draft
12/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: Commercial Organizations
Obstacles Mitigation Plan
Gathering credible
information fromcompanies
Emphasize how this could be a
marketing opportunity for participatingorganizations
Limited reach: toomany companies
Partner with trade associations whosejob it is to transfer best practices acrosstheir industry players (RILA, FINRA, etc.)
Measuringsuccess
Internal dashboard showing where RMsstand relative to stated goals
Define list of goals: which industries toreach, which trade associations will bemost effective. Revisit list every 3-6 months
-
7/29/2019 Data Dog Gov Final Draft
13/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: General Public
I will use data becauseI know it is there for me to use.
I know what to do with it.
Personal Economics Market data through public service announcements
(PSAs). Show specific examples of how the public
can utilize the data. (Question: Am I being paid fairly?)
Community Economics Market data through (PSAs). Show how citizens can
use the data for community outreach anddevelopment.
(Question: Where can I take my kids during thesummer?)
-
7/29/2019 Data Dog Gov Final Draft
14/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: General Public
Keep in Mind No product development team in the general public.
Vital to success of this project that specific examples
be given. Generalpublic will need to be led.
Relationship Managers Team of internal marketing, economic, as well as
suburban and urban develop consultants (11consultants total).
Timeline Analysis: 8-12 weeks Implementation: Initial rollout over 4-8 weeks Evaluation: Specific regions evaluated over a 2 year
period
-
7/29/2019 Data Dog Gov Final Draft
15/16
GovernmentAgencies
CommercialCompanies
General Public
Recommendation ImplementationObstacles/
Mitigation Plan
Increase Site Awareness and Usage: General Public
Obstacles Mitigation Plan
Measuringmetrics ofsuccess.
Is this this
project working?
Project team should work onspecific regions first. Perform a current and evaluative
analysis of the region. Testable Statement: 30%
increase in usage of Data.govwebsite by that region.
Development ofPSAs are
agency specific,and fundingspecific.
Congressional approval will beneeded for funding, but economicinitiatives are popular.
Great opportunity for internships.
-
7/29/2019 Data Dog Gov Final Draft
16/16
Summary
GovernmentAgencies
CommercialOrganizations
Citizens
CollaborationBroker
Whitepapers andBest Practices
PSAsRecommendation
Stakeholder
Awareness and Usability of dataCentral Issue