data doesn't lie: knowing and acting on the truth about your customers with magento and...
TRANSCRIPT
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Data Doesn’t Lie: Knowing and Acting on the Truth about Your Customers
#LaunchPoint
Danny Essner, MagentoJason Stewart, DemandbaseBrian Glover, Marketo
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Your Speakers
Danny EssnerHead of Merchant & Partner MarketingMagento
Jason StewartDirector of Marketing Demandbase
Brian GloverSenior Product Marketing ManagerMarketo
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Page 3© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Quick Housekeeping
• Chat box is available if you have any questions
• There will be time for a Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
• Twitter hashtag: #Launchpoint
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Page 4© 2012 Marketo, Inc. Marketo Proprietary and Confidential
• Lack of completeness and accuracy of lead data hinders marketing program effectiveness
B2B Lead Quality Suffers
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Page 5© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Audience Insight Is Key to Improving Lead Quality
• Greater audience insight improves ability to deliver relevant messages and prioritize outreach
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Page 6© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Buyer 2.0
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Page 7© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Selling to Buyer 2.0
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Page 8© 2012 Marketo, Inc. Marketo Proprietary and Confidential
About Magento Slide
• eCommerce software platform powering 150,000+ online stores
• Customers include Warby Parker, TOMS Shoes and The North Face
• Launched in 2007, acquired by eBay in 2011
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Page 9© 2012 Marketo, Inc. Marketo Proprietary and Confidential
What types of companies are on your target account list?
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Page 10© 2012 Marketo, Inc. Marketo Proprietary and Confidential
How do you reach your targets?
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Marketing Technology at Magento
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Marketo at Magento
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Demandbase at Magento
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Page 14© 2012 Marketo, Inc. Marketo Proprietary and Confidential
How has your Marketo/Demandbase Integration Paid Off?
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Page 15© 2012 Marketo, Inc. Marketo Proprietary and Confidential
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The Magento Story
• Targeting the IR 1000• Online Outbound, Content Inbound, Live Events• Google Analytics, Optimizely, Salesforce.com, Kenshoo• Marketo is the Quarterback• Demandbase Forms Module, Implementing Analytics
Module• Goals: Data Quality, Increased Conversions, Smarter
Forms• ROI:
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Page 17© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Visitor Identification
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Visitor Identification
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Visitor Identification
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Account-Level Engagement
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Demandbase and Web Forms
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Page 22© 2012 Marketo, Inc. Marketo Proprietary and Confidential
People Lie.
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Forms Solution
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Stevens
John
Ora|
Mgr
Forms Solution
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Page 25© 2012 Marketo, Inc. Marketo Proprietary and Confidential
$35,622,000,000
Software and Technology
105,000
500 Oracle Parkway
Redwood Shores
CA
94065
Enterprise
Stevens
John
Ora|
Mgr
Forms Solution
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Page 26© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Basic Information
Post questions to BrightTalk, or tweet them to #demandbase
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Enhanced Data
Post questions to BrightTalk, or tweet them to #demandbase
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Your Future Revenue
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What Is Next for Magento?
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Q&AData Doesn't Lie: Knowing and Acting on the Truth about your Customers
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Thank you!