demandbase for oracleeloqua

(C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

ENHANCE YOUR ELOQUA CONVERSION PERFORMANCE

NICK ESSLING Sr. Account Executive Demandbase Indianapolis, IN

linkedin.com/nickessling @nickessling @demandbase #ABM


1. Account-Based Marketing 2. Demandbase

3. Integrations with Eloqua 4. Q&A

What to expect today…

More marketers are

AWARE of ABM

of B2B companies are aware of ABM.

75%

of marketers say that ABM delivers higher ROI than any other marketing approach.

84%

More marketers are

USING ABM

of B2B companies employing ABM plan to increase their ABM efforts over the next 12 months.

72%

of B2B companies employing ABM plan to invest more in technology over the next 12 months.

61%

More marketers are

having

SUCCESS with ABM

of B2B marketers employing ABM stated they are aligned with sales.

91%

of B2B companies said Account-Based Marketing has an impact on marketing’s success.

96%


What 3 Problems

Are Still

PLAGUING B2B Marketers?

Of site traffic is NOT from target accounts

85% 1

of target accounts do not engage on web site

80% 2

of visitors do not complete call-to-action

97% 3

Leads Titles

Quantity Individuals

MARKETINGOpportunities

Buyers/Influencers Quality

Accounts

SALES

The Great Divide…


50%of marketing- generated leadsare never followed-upon by Sales- Miller Pierce, 2014 VOC Study

Leads aren’t valued


Identify the right accounts

STEP 1

Market to those accounts

STEP 2

Measure by accounts

STEP 3

Focus on what matters… Accounts


BIZGROUP

WE HAVE SOLUTIONS FOR FINANCIAL INSTITUTIONS

LEARN MORE

BIZGROUP HOME ABOUT US PRODUCTS CONTACT


ATTRACT ENGAGE CMS CONVERT MAS, CRM

DEMANDBASE B2B DATA CLOUD

REAL-TIME IDENTIFICATION ENGINE & APIs

Demandbase B2B Data Cloud

CONTACT US:

FULL NAME

EMAIL ADDRESS

COMPANY



MEASURE ANALYTICS

DEMANDBASE B2B DATA CLOUD

REAL-TIME IDENTIFICATION ENGINE & APIs



BIZGROUP


LEARN MORE



ATTRACT ENGAGE CMS

MEASURE ANALYTICS


CONTACT US:FULL NAME

EMAIL ADDRESS

COMPANY


CONVERT MAS, CRM


1. Demandbase-Enabled Forms

2. Data Append/Refresh 3. Additional enhancements for

Oracle Eloqua, coming soon…

Eloqua Integrations

CONVERT MAS

CONTACT US:FULL NAME

EMAIL ADDRESS

COMPANY



DEMANDBASE ENABLED FORMPing Demandbase via API

$35,622,000,000 Software and Technology 105,000 500 Oracle Parkway Redwood Shores CA 94065 Enterprise

Stevens

[email protected]

John

Ora|

Manager

DATA MANAGEMENT PLATFORM

$35,622,000,000Software and Technology

105,000500 Oracle ParkwayRedwood ShoresCA94065Enterprisehttp://www.oracle.com

Oracle Corp.Company Revenue Industry

Acct Status Employees

Address City

State ZIP

Segment Website

Prospect

Push winning data set to hidden fields

Company Name Autocomplete

Email Domain Check

Demandbase-Enabled Eloqua Forms


Demandbase-Enabled Eloqua Forms

“According to research conducted by the Harvard Business Review, companies that follow up with leads within an hour of engagement were seven times as likely to convert the lead to an MQL as those who engaged even an hour later – and more than 60 times as likely as those that wait 24 hours or longer.”

““


MARKETING INNOVATION SUMMIT FOR B2B

PRESENTED BY DEMANDBASE

APRIL 20-21 | Pier 27, San Francisco


ENHANCE YOUR ELOQUA CONVERSION PERFORMANCE

NICK ESSLING Sr. Account Executive Website Optimization linkedin.com/nickessling

@nickessling @demandbase #ABM