DAVID STALKER

– Data and te chnologica l innovation its impact for sport and fitne s s

technology in the fitness sector

other sectors

Gambling

Online gambling has evolved further with websites offering

comparisons so that consumers can get the best deals

other sectors

Gambling

• Online gambling is one of the fastest growing sectors of online activity. In 2008 the UK online gambling market was worth £2.5 billion.

• KPMG estimate that this will increase by some 42% by 2012 bringing the UK market to £3.55 billion and the global market above £20 billion.

• The latest Gambling Commission report suggests that there are almost 4 million online gamblers in the UK – a ten-fold increase in just five years.

other sectorsHospitality Sector

other sectors

Offering reduced rates for services at the last – !minute better than leaving it empty

other sectorsHospitality Sector – the results•In 2008 online bookings were responsible for more than half of all UK holidays booked.

•UK online travel market is so large it accounted for over a third of all European online bookings in 2008.

•In 2008 the online travel market was estimated by JP Morgan to be worth almost £15 billion per year with annual increases of almost 20% year-on-year since 2000.

•10% of all of Google’s revenue in 2009 came from travel-related search queries.

other sectors

Technology to allow consumers to track their – , , pizza from kneading to the oven to their door

other sectors

Fast food – the results

fitness sector The sector has started to develop in line with

technology

fitness sector

Online booking clearly on the rise

future of technology• Learning from the examples of other sectors• Simplifying online booking structures• Online competitiveness• Find and book where you want, when you want

FIA leading collaboration to benefit the whole sectorvia the internet

shift into sports

New programme running in LondonSupported By: :FIA Partne rs

shift into sports

Also supported by

?What needs to be done

• Get our own house in order re: data and technology– Do you have a strategy?– Are you using your software to the full extent of

its existing capabilities

• Present that information to the public • Harness the power of affiliates

…a final thought

?Could IT reform provide the legacy for 2012?

DAVID STALKER