A P O T O F G O L D AT T H E E N D O F T H E R A I N B O W ?

S C H O O L O F D A TA 2 0 1 5 • I N T E R N A T I O N A L J O U R N A L I S M F E S T I VA L • P E R U G I A

C A N D ATA M A K E M O N E Y F O R N E W S R O O M S ?

Disclaimer: Putting a price tag on every

act of journalism would quickly kill everything that makes

journalism important.

3 AreasInvestments

Services Editorial

1 . I N V E S T M E N T S : T H I N K L I K E A S TA RT- U P

"deliver world-class journalism from a position of financial strength“ - Andrew Miller, Guardian Media Group CEO

2 . G E N E R AT E D I G I TA L R E V E N U E B Y U N D E R S TA N D I N G U S A G E D ATA

http://www.economist.com/blogs/graphicdetail/2012/11/daily-chart-21

One of the biggest lessons apropos of the Tribune is the coming of a data-driven or data-informed culture.

3 . E D I T O R I A L : W H AT D O R E A D E R S /U S E R S R E A L LY WA N T ?

For people who quickly want to know what to get.

Q U E L L E : V I S U A L LY - H T T P S : / / W W W. Y O U T U B E . C O M / WAT C H ? V = A I V K F N E R B P Q

Q U E L L E : V I S U A L LY - H T T P S : / / W W W. Y O U T U B E . C O M / WAT C H ? V = A I V K F N E R B P Q

What works, what doesn’t?

The greater efficiency of big online players has led to their

total domination of the online ad marketplace.

The five largest Web firms earn 64 percent of all online

ad spending. The top 50 get 90 percent.

The ability to take data, make sense of it - that’s

going to be a hugely valuable skill - Hal Varian

F I N A L LY…• Companies calculate, people guess

• Who is fiercely on the side of the user?

• From attention to trust