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© 2013 | Darrell W. Gurney | CareerGuy.com CRUSHING Job Search Break the Rules, Cut the Line, Beat the Rest © 2013 | Darrell W. Gurney | CareerGuy.com presents

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© 2013 | Darrell W. Gurney | CareerGuy.com

CRUSHING Job SearchBreak the Rules, Cut the Line,Beat the Rest

© 2013 | Darrell W. Gurney | CareerGuy.com

presents

© 2013 | Darrell W. Gurney | CareerGuy.com

1. To introduce myself and thegrounding of these principles

2. To share the concepts ofNever Apply for a Job Again: Break theRules, Cut the Line, Beat the Rest so thatyou can CRUSH job search through thebuilding of relationship equity

3. To offer suggestions for incorporating thismethod into a weekly and monthly routine

4. To achieve life-by-PowerPoint!

Intentions of Today’s Presentation

© 2013 | Darrell W. Gurney | CareerGuy.com

Who is this CareerGuy?

All y’all!

Born & GraduatedTexas

Finance & International Business

Worked OverseasUnited Kingdom

Public Accounting

The Big MoveHollywood

Entertainment

© 2013 | Darrell W. Gurney | CareerGuy.com

Executive Recruiter then Career Strategist

Publishers WeeklyReviewed

Clarion AwardsBest Book 2001

© 2013 | Darrell W. Gurney | CareerGuy.com

Career Strategist

“...elaborates on a secret...Darrell Gurney will help you open the back door to your next career move.”

Harvey MackayAuthor, Swim With The Sharks Without Being Eaten Alive#1 New York Times bestseller

Keith FerrazziCo-authorNever Eat AloneBestseller

“...applies the basic truth…to your job search: relationships are the key.”

© 2013 | Darrell W. Gurney | CareerGuy.com

Habits Limiting ConnectivityThe Rules to Be Broken

Don’t Talk to

Mind Your Own

Wait Your

Strangers

Business

Turn

Play Fair

Don’t Speak Until Spoken To

Don’t Toot Your Own Horn

Don’t Bother People

Play by the Rules

INGRAINED FROM CHILDHOOD EXPERIENCE

© 2013 | Darrell W. Gurney | CareerGuy.com

Don’t Stand Out

Stick With One Thing

Don’t Be Pushy

Avoid Rejection at All Costs

Do Things the Right Way

Don’t Ask for Favors

Important People Don’t Have Time for Me

Follow the Proper Channels

IMPLIED BYLIFE EXPERIENCE

Habits Limiting ConnectivityThe Rules to Be Broken

© 2013 | Darrell W. Gurney | CareerGuy.com

The Evolution of a Hire

TIME

Percentage of PeopleGetting Hired

80%

40%

Phase OnePeople “in the know”refer people they know,causal conversations,HR in the dark

Phase TwoPeople “in the know” continuereferrals, HR still officially inthe dark, but requisition in the process

Phase ThreeHR posts position oncompany site, job boards,out to headhunters,inundated with resumes

© 2013 | Darrell W. Gurney | CareerGuy.com

The 4M Method™ of Career Management

MeetMemorableMindMaintain

© 2013 | Darrell W. Gurney | CareerGuy.com

Relationship Equity10 Keys to Connectionin Landing Jobs, Gaining Clients, or Building a Business from Scratch

The How To to the Who’s Who

© 2013 | Darrell W. Gurney | CareerGuy.com

Relationship Equity Key 1

The Best Way to Get a Job is...Don’t be Looking for One.

Find reasons to connect

outside ofany need for a job.

Never, ever be a needyjob searcher!

© 2013 | Darrell W. Gurney | CareerGuy.com

An Ounce of Research Is Worth a

POUNDof Job Search.

Relationship Equity Key 2

© 2013 | Darrell W. Gurney | CareerGuy.com

WHATYOU DOBEST

WHATYOULOVE

WHAT THEMARKETWILL BUY

Connect to explore real passions and interests.

Relationship Equity Key 2

Corporate EmploymentSelf-EmploymentBuilding a Company

TalentsSkills

CompetenciesAptitudes

AbilitiesGifts

ExpertiseProficiencies

Knacks

PassionsEnthusiasmDelightsHobbiesInterestsDreamsPastimesObsessionsPursuits

© 2013 | Darrell W. Gurney | CareerGuy.com

What if money or career didn’t matter?What 3 things would you spend

your time engaging in or talking about?

1. ________________________

2. ________________________

3. ________________________

Freebird Exercise

© 2013 | Darrell W. Gurney | CareerGuy.com

A Question-able Person CreatesEnthusiastic Relationships.

Ask the right questions of the right people. Create 20 questions of what you need and want to know.

Relationship Equity Key 3

© 2013 | Darrell W. Gurney | CareerGuy.com

You Can Never Have Too Much Information…and the Higher the Altitude, the Better

Reach to high and almighty levels(at least two above entry point)to get information and establish connections.

Relationship Equity Key 4

© 2013 | Darrell W. Gurney | CareerGuy.com

A Friend in Need Doth Repulsion Breed

Meet, greet and find the treat. Forget about needing a job and focus on building relationships.

Opportunities will take care of themselves.

Relationship Equity Key 5

© 2013 | Darrell W. Gurney | CareerGuy.com

Relationship Equity Key 6

Call Me Expert, I’ll Open My Door

“Approach Letter” using the power of ego to gain entryway to extraordinary people.

"Since you're the expert inyour field..."

© 2013 | Darrell W. Gurney | CareerGuy.com

Eyes to Eyes Gets You the Prize

Turn every current & future connection, if in any way locally or conceivably possible, into a face-to-face meeting. Transform hi-tech to hi-touch.

Relationship Equity Key 7

© 2013 | Darrell W. Gurney | CareerGuy.com

Building Relationship Equity…One Meeting at a Time

The 5 Stages of a Stealth InterviewGet the target talking about themselvesAsk questions on researchResume slip based on researchRequest connections for further researchEstablish ongoing follow up

Relationship Equity Key 8

Rock Star

You

© 2013 | Darrell W. Gurney | CareerGuy.com

Top of Mind is Easy to Find

Never submerge (even after landing) and let those connections die. Stay connected to the “career tribe” regularly and forever through“Holiday Letters” about research and activities.

Relationship Equity Key 9

All y’all!

© 2013 | Darrell W. Gurney | CareerGuy.com

Treat Myself Like a BusinessTo Stay in Business

Constantly manage your business— which is your career — throughyour network in order to maintain(ROI) Return On Individuality and (ROE) Return On Effort.

Relationship Equity Key 10

© 2013 | Darrell W. Gurney | CareerGuy.com

1. Read and work the exercises in Never Apply for a Job Again2. Develop overall research project based upon primary

areas of interest/passionate expansion via Chapters 2 & 33. Isolate thought leaders and industry experts via Chapters 4, 6 & 74. Buddy up with a colleague and practice/mock the 5 Stages of a

Stealth Meeting via Chapter 85. Put out 2 Approach Letters per week and go for scheduling at

least 1 Stealth Meeting per week (8 and 4 if unemployed)6. Implement Holiday Letter tickler system for consistent follow up7. Hold monthly review/practice/accountability sessions to keep in

existence, chart progress, and acknowledge wins

Suggestions for Incorporating

© 2013 | Darrell W. Gurney | CareerGuy.com

1. To introduce myself and thegrounding of these principles

2. To share the concepts ofNever Apply for a Job Again: Break theRules, Cut the Line, Beat the Rest so thatyou can CRUSH job search through thebuilding of relationship equity

3. To offer suggestions for incorporating thismethod into a weekly and monthly routine

4. To achieve life-by-PowerPoint!

Intentions of Today’s Presentation

© 2013 | Darrell W. Gurney | CareerGuy.com

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