DEBRA A. REED Conover, NC | 828.358.9198

reedda67@gmail.com

PROFESSIONAL PROFILE In-depth understanding of strategic

marketing communications channels and corporate branding guidelines necessary to create, develop and implement cohesive, integrated marketing plans for a Fortune 500 manufacturing company

Award-winning capability to manage multiple projects (>600 annually) in support of the annual marketing strategy

Flexible responsiveness to changing priorities based upon business need, market direction and customer feedback

Excels in a team environment while maintaining the ability to work independently

More than 16 years of experience in Marketing Communications

ACCOMPLISHMENTS Sales Support Campaigns

2012 Graybar Supplier of the Year Award

2012 Product Sales Blitz Day Resulting in $660K+ in Promo Margin with Sales of 150K+ Units

2008 Channel Sales Quarterly Program Increased Year-over-Year Sales by $12,600M+

Accu-Tech Golden Glove Supplier of the Year Award, 2006 and 2010

Tradeshows and Events

Led Project Teams for six 2015 Industry Tradeshows Resulting in a Sales Pipeline of $18,500M+

Best of Show Award, 2008 BICSI Winter Conference and Exhibition

Exhibitor Excellence Award for Best Booth, Graybar CommData Show, 2007

Customer Loyalty Programs

2013 Distribution Channel Sales Rewards Program Delivered 63% Growth on a Target of 15%

2011 Touch Points Growth Program Year-over-year Results of 66% vs. 15% Stretch Goal

2007 Graybar Program Support/Business Growth of Approximately 30% over 2006

Developed and Managed five National Training Seminars Targeted to Industry Consultants and End-users which Resulted in Approximately $20M+ in Sales Leads, 2005

Achieved National Recognition for Company with Adweek’s MC ICON Award for Integrated Marketing Campaign, Consultant LinkUp Program Team, 2000

Honors and Achievements

Nominated and served as the 2014/2015 Association for Passive Optical LAN (APOLAN) Marketing Committee Member

2014-2016 Corning Professional Women’s Forum Steering Committee Member

Co-authored Article Published in CI&M Magazine, a Telecommunications Industry Publication, 2012

Corning Marketing Excellence Awards: o 2007 Graybar Program

Support/Business Growth o 2003 Project Management o 2001 Consultant LinkUp Program Team

EXPERIENCE Corning, Inc., Corning Optical Communications/Cable Systems Division • 4/23/93 – 2/29/16 Marketing Communications Specialist • 6/26/07 – 2/29/16

Key Responsibilities:

Product Commercialization | Key sales collateral and promotion development for roll-out or product line reinvigoration

Sales Support Campaigns and Promotions | In conjunction with channel sales managers, co-develop regional and national yearly/quarterly/blitz-day promotions supported by integrated communications campaigns to drive sales objectives

Digital Marketing | Creation of sales presentations, customer-specific e-newsletters, as well as web and social media messaging

Global Communication and Brand Management | Lead and collaborate with global program counterparts to ensure consistent brand messaging and promotional efforts

Marketing Automation | Design layout, analysis, and reporting of Marketo content marketing automation campaigns based on sales results tracked in Salesforce.com

Project Management | Direct creative process of functional personnel and monitor progress of project development to ensure compliance to branding and copyediting guidelines to achieve business objectives

Multimedia | Develop concept, content, and manage production of promotional/technical videos and product photo shoots

Trade Shows and Customer Events | Development and management of program seminars, trade shows, as well as voice of customer and appreciation events

Product Displays and Packaging | Concept development and implementation of exhibits, displays, and product sample kits

Budget Management | Management of marketing communications promotional budgets to support the creation and maintenance of new and existing print materials, sales support tools, customer events, displays, and on-line internet/extranet programs

Intercompany Communications Liaison | Serve as the primary point of contact for Field Sales Teams, Product Line Management, Marketing Specialists, as well as all other Corning divisions for all Enterprise Networks Market marketing communication activities

Advertising | Concept development and placement direction of advertising campaigns in conjunction with end-user key objectives

Marketing Specialist, Consultant LinkUp Programsm and Second-Tier Authorized Distributors, Enterprise Networks Market • 4/5/04 – 6/25/07 Manage all marketing efforts and branding for Corning’s customer loyalty program targeting fiber optic network designers, the Consultant LinkUp Programsm, as well as the marketing communications programs targeted to Corning second-tier authorized distribution channels.

Marketing Communications Specialist, Enterprise Networks Market • 3/17/00 – 5/31/04 Project management and work flow prioritization for the functional teams of all marketing communications projects for Corning’s Enterprise Networks Market.

Electronic Publishing Specialist • 8/16/94 – 3/17/00 Comprehensive design and production of promotional and technical literature. Oversee trademark policies and procedures as they pertain to product naming, application procedures, legal protection, and contextual guidelines. Ensure compliance with established trademark usage guidelines.

Visual Communications Specialist • 11/28/93 – 8/16/94 Assist the graphic design team with the production of promotional and technical literature. Edit and proofread all materials produced by the graphics team to ensure consistency with corporate identity and quality standards, proper trademark usage, consistency in format, layout, and design.

Fiber Optic Products Associate • 4/26/93 – 11/28/93 Prepare and terminate fiber optic cable assemblies.

CPC-Rexel Graphic Artist • 7/20/92 – 11/20/92 Responsible for layout design and mechanical paste-up of label artwork for injection-molded containers for food and beverages. Operated and maintained in-house photographic equipment, photo files, and mechanical storage. Duties also included specifying and sizing typefaces and UPC codes.

Hickory Chair Company Graphics Coordinator • 7/22/91 – 1/3/92 Conceptualized, designed, produced, and supervised a wide range of print projects including: advertisements, logos, newsletters, catalogs and sales lists, and point of purchase materials. Supervised product photography projects to include vendor selection, color separation approval, room staging design and product silhouettes.

EDUCATION Bachelor of Science in Communications with a Minor in Marketing Western Carolina University, Cullowhee, NC

SOFTWARE APPLICATIONS Microsoft Word, Excel, PowerPoint with Adobe Connect, Marketo Marketing Automation, Salesforce.com, Engage B2B Marketing Automation, Adobe Illustrator, Photoshop, and QuarkXPress (MAC Platform)