dare 2b digital - joe wilder
TRANSCRIPT
The next generation of enterprise gamification
What is it all about ?!
Gamification on the road…
Gamification in education
Gamification in education
A. Immediate feedback
Gamification in education
A. Immediate feedbackB. It is FUN !
Gamification in social networks
Engagement challenge
Millennials are 50% of the workforce
Millennials don’t stay for long but want to know where headed…
ENGAGEMENT, MILLENIALS AND LINE-OF-SIGHT
Image credit: Philip Toledanohttp://www.mrtoledano.com/Gamers/02
Intrinsic motivation: a job well done
“Children who expect rewards for an activity are less likely to engage in the same activity than those who are extrinsically motivated”
NEXT GEN GAMIFICATION – MAKE EVERYONE A HERO
Video - https://www.youtube.com/watch?v=X4UF_dUqH6w
•Next-gen. gamification software (SaaS)
• #1 Gamification platform by EGC tm.
•Gamification, beyond points & badges
• Focus on Enterprise Customers
• Fast and sustainable results
•Customer success team
•Proven methodology
PAR
TNER
S
GAMIFICATION INNOVATION
Implementation Approach
Game narratives
Results driven
Implementation Approach
EVENT BASED MICRO LEARNING AND COACHING
Implementation Approach
Announce
Implementation Approach
• User engagement
• Behavioral trends
Measure
• Segment users
• Identify drivers
Identify• Personalization
• Dedicated challenges
• Adjustments
Optimize
PEOPLE ANALYTICS AND OPTIMIZATION
MOVE THE PERFORMANCE NEEDLE
Turning business to pleasure
Gamification in adoption of new technology
Gamification in adoption of new technology
We’re playing games
We’re not playing games
Use cases
Success stories
: + 10% in customer service KPIs
: 3X more product learning
: 4X more knowledge collaboration
: Strategic product sales up 10%
: Improving sales, global call centers
CASE STUDY
CASE STUDY• Business
• Credit Union
• Provide financial services to the CU members
• Process
• Training of new hires
• Products Knowledge
• Knowledge refreshment
• Users
• Located in USA
• Role - Provide financial services to SF clients
• Tier1 – Back-office
• Tier2 – Frontline
• Tier3 – Frontline experts
CASE STUDY
• Content - 7 content profiles (new employees, insurance, loans, pensions, payments, etc.)
• Profile 1: basic knowledge (up to 2 months)
• Profiles 2-4: intermediate knowledge (up to 3 months)
• Profiles 5-7: advanced knowledge (up to 4 months)
• Goal
• Completion of training
• Completion of training on time
Game mechanics used:
• Gamified knowledge trainings:
• Links to knowledge (SF website)
• Complete quizzes
• Complete simulation
• Progression
• Recognition:
• Badges
• Communication
• Achievements and rewards
Game scope
Narrative – Scavenger Hunt
• Goal – collect all hidden Dream Team Dollars (Redeemable Points)
• Find the right locations by using the hints
• Progress to the next continent
• Collections
• Continent per role:
• Back-office: South, North America
• Front-line intermediate: All except Australia
• Front-line experts: All continents
• Dream team dollars
• Complete activities to get miles
• Use miles to find the photos
• Receive dream team dollars for every photo
• Collection game
• Collect 5 out of 10 photos in each continent (example)
• After collecting 5 photos, the continent will be locked
• Hints – find the cities (don’t step on the landmines)
Game flow
• Direct - personal• Retention
• Recognition / feedback on progress
• Did you know - campaign promotion (+launch)
• Indirect – org• Managers provide feedback to players (based on analytics)
• Training manager provides feedback to branch/team managers (based on analytics)
Communication
•~500 participants
•90% completion rate !
•Feedback
“We loved the game ! it was a refreshing change to our typical i-Learn activities”
Results
