Darcy Jensen, BS, CCDCIII,CPS

Prairie View Prevention Services, Inc

2006-2007 Campaign

• Community leaders meet• Strategy

– Underage Drinking and Driving Prevention Campaign

• Target audience-Parents (Parents listen to Parents)– Best approach for system change.

– Parents Matter- research shows parents have more influence than any other group in a child’s life.

Create a Unified Message

• Everyone agreed and supported the message– 14 school districts– All local Law Enforcement– State’s Attorney’s Offices– Mayor and City Council– County Commission (Minnehaha and Lincoln)

Promote Message

• Print and Multimedia– Brochures– Letters– Radio Spots– Television Spots– DVD– Website (safesouthdakota.com)

Jodi White

Todd Holter

Success Story

• Kick-off and Press Conference

• 500 TV spots in April and May (3-Stations)

• 550 Radio spots in April and May

• 30 minute special on KELO and KSFY

• 20,000 Brochures Distributed

• 6,000 DVD’s Distributed

Success Story

• No underage drinking and driving deaths during prom and graduation 2007

• Schools felt supported in their stance.• Law Enforcement did more patrols and

stings during prom and graduation time.• Parents watched the DVD with their

children and talked about the issue of underage drinking and driving.

Statewide Campaign

• Office of Highway Safety– Spring 2008– Involve schools and communities across the

state.– SD Prevention Network ready and willing to

assist your schools and communities.

The New Campaign

• Strategy– All Schools and Communities (statewide)

• Target audience- Parents• Updated Materials for all schools and

communities – Print and Multimedia

• Statewide media ads (Radio/TV)• Lakota Message for Indian Country

Join the Campaign

• Schools, Communities and Parents Matter

• Sign up to be a part of this statewide effort.

• Make the call or visit the website

• Change the numbers,change their lives!

Contact Darcy Jensen @Prairie View Prevention

605-331-5724, email pvps@iw.net

Sign up on the website safesouthdakota .com