April 13, 2023

DEMAND MEDIA

BUILDING A SOCIAL BUSINESS

THEN

Content

NOW

Social Apps

2

The Long Tail of Content, Search, Social, Apps

An unprecedented and irreversible shift in how consumers connect with media and with brands.

April 13, 2023/ Confidential and Proprietary

3

Potential Channels for Interaction

Mobile users consume your content

But can they interact with you?

600 million users, sure

But what do Like’s and Fan’s mean?

Consumers love to interact around events

But how do you build community in real time?

A sea of conversations

But are your best advocates being heard?

The Web is where consumers get most engaged

But how do you get their attention?

4

Optimal• One identity

• One community

• One consistent experience

Integration Is The Key• SSO / Janrain / Facebook

• Community platform, services & SDK’s

• Unified user persona Buddy Media, CoverItLive

April 13, 2023/ Confidential and Proprietary

Now• Multiple identities, apps, channels and platforms.

Your Optimal Social Mix: ‘Audience’ Engagement

Gain one view of your audience across all of your social channels

5

Your Optimal Social Mix: Enhanced Content

Content provided for and driven by what interests people

Optimal• Provide relevant content that can attract and influence

New Type of Audience• Original quality content

• Community rich platform

• Search and socially informed content

April 13, 2023/ Confidential and Proprietary

Now• Unlimited choice & fragmented audience

THANK YOU

Q&A