Reinventing mobile e-commerce for millennial men

N e w Yo r k , 2 0 1 6

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Ryan: “I need a new sweater

to look great, but finding and buying one is just so

complicated, it requires so

much work. I don’t know all these brands out there, or

what looks good for me. This whole process is

torture.”

Demand

Millennial men are image-conscious but they want simple and

easy.

Supply

Traditional fashion model is endless

assortment, no looks.

Gap

Overwhelming customer experience, time-

consuming, painful.

+When Ryan put “sweater”

into Mr. Porter he got 360

products and to him they all look the same.

+

P R O B L E M : The millennial consumer isn’t connecting with the current retail model

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=

The Discoverability & User Experience of

He wants new brands, easy and engaging experiences, and ultimate convenience at his door

The Simplicity & Convenience of

+

ÉCOLE's mission is simple:

Make shopping for fashion simple, engaging and convenient for millennial men!

S O L U T I O N : A platform that reinvents the shopping experience, as he wants it

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1 . D i s c o v e r 2 . C r e a t e l o o k 3 . B u y

Easy city and brand centric discovery (and

soon category or product search).

Intuitive browsing by “looks” to create, try, and save look books

by simply swiping.

Offer the best Discovery + Commerce user experience for men based on intuitive browsing by looks and one-touch

buy, with our patent-pending proprietary technology.

One-touch checkout without multi-step cart, allowing look purchase at once.

T E C H N O L O G Y : the ultimate User Experience

O U R E N S E M B L E R : Revolutionary shopping experience

Product Group Merchandising

Efficient User interface to browse through different product categories and with the abil ity

to purchase entire looks at once

Built on top of Slick.js using JavaScript & jQuery

C H E C K O U T P R O C E S S : No more multi-step carts

Customized user interaction flow of Spree

checkout API to simplify process:

Built from scratch using JavaScript & jQuery

“As a professional in the e-commerce and payments industries, I believe that École has one of the best flows out there. It reduces the friction by allowing the customer to quickly see all the relevant information. Having a streamlined checkout process, l ike École’s, is extremely important in the e-commerce world… ”

Senior Executive, Google (prev. Business Leader, Mastercard Loyalty Solutions

One-Touch Checkout

C O N C L U S I O N S

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• Highly customizable • Active community for support • Time-tested model for web

shopping experience

• Learning curve • Hidden functionalities • Speed Optimization:

serving tons of large assets up front

+

-

• Senior Strategy and Marketing

Executive with 15+ years of experience in Tech, Consulting and Consumer.

• MBA, Wharton School of Business

• Previously IBM, AOL, McKinsey & Co., and L’Oreal (Head of incubator for

Men’s Business).

Jorge Cosano Founder & CEO

T H E T E A M

Daniel Rodriguez Head of Product

• Full stack web developer

• BA in Industrial Engineering

• Co-founder mrdescuento.com, deal aggregator website

• Co-founder Clunda app, community generated deal content.

Peter Rosal Software Engineer

Clay Morton Software Engineer Intern

• Full stack web developer

• BA in Finance

• Previously at JP Morgan Asset

Management and Prime

Brokerage Operations

• Full stack web developer

• BA in Sculpture

• Filmmaker, carpenter,

misanthrope

• Co-founder of PolyWonk, web-

app for political engagement

The Interns:

Divya Mehta Princeton University

Parker Brown Wharton, University of Penn.

Kevin Chen New York University

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“A shopping experience that helps men make purchasing decisions

when buying clothing. The demand for something

like this is there.”

M E D I A

“An alternative to retailers and eCommerce sites that overwhelm customers with

vast product selections.”

“The site is giving men a streamlined way to learn and buy clothing from the best and most wearable

designers in New York City and Los Angeles.”

“Someone finally made shopping for menswear

Really Really Really Easy! ÉCOLE has managed to

simplify every element of the buying experience.”

“An immersive, yet easily navigable shopping

experience that helps men create a tailored wardrobe full of dependable basics

and essential classics.”

Thank you