dan portfolio 12 oz prophet
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Resume and portfolio for 12ozprophetTRANSCRIPT
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Daniel Reda175 Pinehurst Ave New York, NY 10033
Phone: 516.784.6680Email: [email protected]
JOB OBJECTIVE_______________________________________________________________________________
To obtain a position at 12ozprophet that would utilize my skills in marketing, art, and photography whileworking with a group of awesome people who share my passion for enjoying sports and art with a side ofadrenaline.
EXPERIENCE_______________________________________________________________________________
Self-Employed October 2013- PresentArtist/ Photographer NY, NY
Mixed media, graffiti-inspired original artwork
Custom commissioned stencils, portraits and abstract portraits
Photography: portrait, light-specific (LED/ Fire trails), landscape, sports, modeling comp-cards
Original vinyl designs (commissioned and pre-designed): stickers, clothing, signs, bags, etc.
Recycled furniture design
Murals
Urban Sailing July 2007- PresentOwner/Founder NY, NY
Founded a 100% green company devoted to using recycled sails and sail scraps to make sturdy, reusable
shopping bags, duffle bags, shower curtains, and wine caddies.
Personally designed, sewed, and marketed all products and graphics from scratch using 100% recycled
materials.
Sewed custom orders for clients including bulk items with logos for corporations and customer-requestedproduct designs.
MARCHESE COMMUNICATIONS, INC. November 2009- PresentFreelance Creative and Marketing Consultant. NY, NY
Conceived and developed a unique jewelry design concept for Leo Schachter Diamonds, a major, global
diamond manufacturer.
Freelance conceptual and artistic consultant.
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CRITTER OUTFITTER January 2012- October 2013StoreManager/ Social Media Content & Marketing Communications NY, NY
Conceived, and designed new products to promote the Critter Outfitter brand including branded: store calendars,
can covers, pet fire-safety stickers, and promotional magnets Designed and executed promotional programs including: Manicure Mondays, local business card meet-ups,
employee pick of the day, and a grooming referral program (all increasing new customer acquisition & add-on,and overall sales.)
Created and managed social media content including: thought-provoking copy, photography, photo editing,
friend, follower & like acquisition, and overall brand development.
Devised and built a successful candy-store-inspired Treat Bar, that increased pet treat sales 40%.
Developed and executed an innovative Special Order Program that enriched customer service by directly
managing relationships between customers and distributors.
Achieved Highest Sales and Commissions each month of employment. Accomplished general excellence in
customer service.
Managed, trained and supervised a staff of 5. Controlled employee hiring, termination and intern recruitment,
training, and supervision.
Recruited product reps. Organized meetings to increase staff knowledge of products offered.
DOYLE SAILMAKERS October 2008- 2011Craftsman/Sailmaker Huntington Station, NY
Handcrafted custom sails including original designs
Worked for the largest and most equipped sail loft on Long Island.
Acquired outstanding customer service and problem solving skills dealing with all types of clientele and situations.
Worked continuously in fast paced, high-pressure situations.
CENTERPORT YACHT CLUB July 2006- September 2007Dockmaster Centerport, NY
Managed and operated one of the top 100 yacht clubs in the United States.
Maintained a fleet of 200+ member boats and 20 Club boats mechanically and aesthetically.
Took charge of staffing and scheduling.
Executed payroll and expense reports
Streamlined acquisition and organization of reservations and guest services resulting in highest revenue ofany Dockmaster to date.
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COMPUTER SKILLS________________________________________________________________
Power Point
Adobe Photoshop
Microsoft Office Final Cut Pro
Keynote
EDUCATION_______________________________________________________________________________
SACRED HEART UNIVERSITY, JOHN F. WELCH COLLEGE OF BUSINESS 2003-2007Fairfield, CT
Bachelor of Science in Business Administration with a focus in Marketing Communications
REFERENCES
_______________________________________________________________________________
John Marchese (CEO & Founder, Marchese Communications): 212.203.3586
Dean Johns (Manager, Doyle Sailmakers): 516.885.7878
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