dais credentials document
TRANSCRIPT
Contents
• An Introduction to dais • Our Approach
• Services Offered
• Why dais
• Portfolio
About dais
daisa strategic business, marketing and research consultancy
specialising in all aspects of the
commercial, marketing, strategic planning
and communication functions
Experience
• Over 20-years’ experience within commercial and marketing management, strategic marketing and
communication planning, business strategy, market research, consumer insights, value propositions, data analysis,
and shopper marketing gained whilst working for I&J, Parmalat, Brandhouse, Ogilvy & Mather, Geometry Global,
FCB, Nielsen, and his own wine label, Rare Earth Wines
• Managed, launched, positioned, crafted, and influenced a number of household South African and International
brands across a multitude of industries and categories: Financial Services, FMCG, Automotive, Health and Fitness,
Liquor, Beverages, Tobacco, Digital, Tourism, and Luxury items. Have worked on brands, products, and services
within the African and Middle East markets, both within the formal and informal markets
• Entrepreneurial minded, and appointed as an “Endeavor Entrepreneur Mentor”
• Passionate about partnerships, building brands and the marketing process so as to ensure real connections with
customers and consumers
• Believe that the best way to build brands is through knowledge and purpose, so as to deliver an authentic value
proposition that engages consumers and customers … and that has the ability to changes lives
Financial Services
FMCG
Liquor
Automotive
Lifestyle
Digital / Communications
Luxury
Brands Managed, Influenced and Shaped:
Our Approach
IS IN THE BUSINESS OF
CREATING TAILORED STRATEGIC SOLUTIONS
FOR YOUR BUSINESS AND MARKETING NEEDS;
BASED ON KNOWLEDGE,
FROM WHICH BRANDS CAN
COMMUNICATE, ENGAGE, AND GROW.
dais
data
insights
knowledgestrategy
The RIGHT framework
That answers the RIGHT strategic business challenge
That engages the RIGHT markets and audiences
At the RIGHT time
With the RIGHT message
Through the RIGHT communication environments
To get the RIGHT results
Bespoke & Pragmatic Solutions
Our Values
authenticity creativity wisdom collaborationrespect
creative
Collaborating & Sourcing Needs When Required
PR
media design
digital / developmentresearch
Our Planning Approach
NOTCHANNELS
NOTINTERRUPTION
NOTLSM’s
NOTDATA
MOMENTS ENGAGEMENTSPEOPLEINTELLIGENCE
Strategic Tools
COMMUNICATION & SHOPPER
PLANNING
Sextant is a process that navigates the
consumer and shopper decision journeys
maximising efficiency and effectiveness.
The process is based upon a deep
understanding of customers’ behaviours and
attitudes throughout the purchase decision
journey, and the barriers and drivers of
customer engagement.
The outcome is a clear, go-to-market plan
with tightly defined roles and responsibilities
for communication throughout the consumer
decision journey that is channel neutral.
VALUE PROPOSITIONS THAT DEFINE
YOUR OFFERINGS
Alka is a 3-stage process that establishes your
unique set of offerings, associations, and
identity that will positively influence your
customers. The model works through your
competitors proposition points, your
prospects desires, and what is strategically
important to you so that we are able to
identify your unique points of difference from
which to develop your value proposition
statement. Applicable to sales, products,
branding, and employee offering, etc.
CREATING THE FOUNDATION &
FRAMEWORK OF BUSINESS & BRANDS
BluePrint is a multifaceted model that
forms the foundation of everything your
brand does into a single-page template that
your entire business can live by.
This process that establishes your brands
purpose and values, personality, the
benefits, brand essence and differentiator,
based on real insights.
STRATEGIC MARKETING PLANS THAT
PROVIDE CLEAR DIRECTION FOR ALL
GamePlan is a cross-functional process
involving key departments from the start and is
one of the most important documents that can
be done each year for your brand and business.
It is a way of solving your business, marketing,
and brand problems and providing clear
direction to everyone regarding what your
marketing, sales, trade, and pricing objectives
and strategies are. It allows for everyone
working on the brand to know what you’re
planning to do and when.
The dais Offering
Services Offered
SHOPPER
MARKETING
DATA ANALYSIS
& INSIGHTS
DEVELOPMENT
CUSTOMER
ENGAGEMENT
PROGRAMMES
MARKET
RESEARCH
MARKETING &
COMMERCIAL
MANAGEMENT
COMMUNICATION
STRATEGY
A suite of offerings that are all built on a strong
foundation of data, insights and strategy so that your
needs and objectives are achieved through knowledge.
BUILDING
THROUGH
KNOWLEDGE
SHOPPER
MARKETING
DATA ANALYSIS
& INSIGHTS
DEVELOPMENT
CUSTOMER
ENGAGEMENT
PROGRAMMES
COMMUNICATION
STRATEGY
MARKET
RESEARCH
MARKETING &
COMMERCIAL
MANAGEMENT
BUILDING
THROUGH
KNOWLEDGE
Marketing & Commercial Management:
BUSINESS &
COMMERCIAL
STRATEGY /
PLANS
MARKETING
DEPARTMENT
STRUCTURES
VALUE
PROPOSITION
SPONSORSHIP
&
DONOR
STRATEGIES
ANNUAL
MARKETING
STRATEGY /
PLANS
NEW
PRODUCT
DEVELOPMENT
CHANNEL
STRATEGY
&
PLANS
BRAND
ARCHITECTURE
SHOPPER
MARKETING
DATA ANALYSIS
& INSIGHTS
DEVELOPMENT
CUSTOMER
ENGAGEMENT
PROGRAMMES
MARKETING &
COMMERCIAL
MANAGEMENT
MARKET
RESEARCH
COMMUNICATION
STRATEGY
BUILDING
THROUGH
KNOWLEDGE
Communication Strategy
BRAND
PLANNING
WORKSHOPS
CONSUMER
JOURNEYS
BRAND
BLUE
PRINTS &
BRAND
MANIFESTOS
PR STRATEGY
CREATIVE
FRAMEWORKS
&
CAMPAIGN
IDEATION
COMPETITOR
ANAYLYSIS
&
REVIEWS
MEDIA /
CHANNEL
PLANS
BRAND
POSITIONING
SHOPPER
MARKETING
DATA ANALYSIS
& INSIGHTS
DEVELOPMENT
CUSTOMER
ENGAGEMENT
PROGRAMMES
MARKETING &
COMMERCIAL
MANAGEMENT
COMMUNICATION
STRATEGY
MARKET
RESEARCH
BUILDING
THROUGH
KNOWLEDGE
Market Research
CONSUMER
INISIGHT
COMMUNITIES
MYSTERY
SHOPPER
QUALITATIVEQUESTIONNAIREDEVELOPMENT
REPORT
WRITING
&
POWERPOINT
INDEPTH
FACE-TO-FACE
INTERVIEWS
DIGITAL /
ONLINE
RESEARCH
QUANTITATIVE
SHOPPER
MARKETING
DATA ANALYSIS
& INSIGHTS
DEVELOPMENT
MARKETING &
COMMERCIAL
MANAGEMENT
COMMUNICATION
STRATEGY
MARKET
RESEARCH
CUSTOMER
ENGAGEMENT
PROGRAMMES
BUILDING
THROUGH
KNOWLEDGE
Customer Engagement Programmes
CUSTOMER
ENGAGEMEN
STRATEGY
CUSTOMER
LOYALTY
PROGRAMMES
CRM
STRATEGYCONTENT
STRATEGY
ACTIVATION
STRATEGY
SOCIAL
MEDIA
STRATEGY
DIGITAL
STRATEGYE-COMMERCE
STRATEGY
SHOPPER
MARKETING
CUSTOMER
ENGAGEMENT
PROGRAMMES
MARKETING &
COMMERCIAL
MANAGEMENT
COMMUNICATION
STRATEGY
MARKET
RESEARCH
DATA ANALYSIS
& INSIGHTS
DEVELOPMENT
BUILDING
THROUGH
KNOWLEDGE
Data Analysis & Insights Development
SEGMENTATION
TREND
REPORTING
WORKSHOP
FACILITATIONTRACKING
MARKET
ANALYSIS
INSIGHT
DEVELOPMENT
TOOLS
GLOBAL
INDUSTRY
PUBLICATIONS
BUSINESS
INTELLIGENCE
DATA ANALYSIS
& INSIGHTS
DEVELOPMENT
CUSTOMER
ENGAGEMENT
PROGRAMMES
MARKETING &
COMMERCIAL
MANAGEMENT
COMMUNICATION
STRATEGY
MARKET
RESEARCH
SHOPPER
MARKETING
BUILDING
THROUGH
KNOWLEDGE
Shopper Marketing
SHOPPER
MARKETING
STRATEGY
EYETRACKING
&
SHOPPING
PATHS
RETAILER &
CATEGORY
STRATEGY
SHOPPER SEGMENTATION
PURCHASE
DECISION
JOURNEYS
COMPETITOR
REVIEWS
SHOPPER
RESEARCH
&
ANALYTICS
STORE
ACTIVATION
IDEATION
&
STRATEGY
Why Choose dais?
Why Choose dais
• Senior and experienced resource that works directly on your business as a partner
• We turn complex business, marketing, and branding challenges into clear, achievable strategies, and measurable business and marketing solutions
• We embed ourselves within your business
• We partner with you in changing, re-inventing, launching, or managing your business and brand so as to build and grow your business
• We create and craft your story and get people to engage with your brand
• We provide real value to your marketing, communication and strategic investment
• Access to international white papers and research articles
• Extensive experience in crafting, branding, launching and positioning brands across a wide range of categories and industries, including Financial Services
Endorsements
“Working with Mark was great!! His ability to balance the strategic framework and approach with business
practicality and need was spot on. He is also not afraid to roll up his sleeves and get stuck in helping you to set the
work, and the brand, in the right direction.”
Llewellyn Allen, Head of Brand and Corporate Affairs, Metropolitan
“I worked closely with Mark while he headed up Virgin Active’s Insights & Proposition team. Mark played a key role
developing insights-led brand and product strategies, as well as leading the development of Virgin Active’s 2016
Marketing Communications strategy. I found Mark’s consultative approach and ability to translate detailed sets of
data into measurable and actionable plans highly valuable attributes. Mark also has a strong sense of ensuring that
the “customer’s voice” is always heard and understanding that each strategic touchpoint has a different role to
play in the customer journey.”
Zeyad Davids, Chief Marketing Officer, Virgin Active Africa
Some Portfolio Examples
Mark von Bentheim
director
+27 82 724 0858 | [email protected]
We look forward to partnering with youthank you