daily sunscreen application, a conceptual design by brian pesin
TRANSCRIPT
Daily Sunscreen ApplicationA conceptual design by Brian Pesin
Design ChallengeTo encourage people to incorporate using facial
sunscreen, a cycle behavior, into their daily routines. Time limit: April 20-April 28
Daily Sunscreen Persuasion Challenge
Persuasive Purpose: -To convince five college students to incorporate the daily use of facial sunscreen, a healthy cycle behavior, into their routines.
Industrial Design:
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User Description
• College studentso With established morning/shower routineso For the purpose of this study, sorority girls in the Cowell
cluster
Susie Uses Sunscreen!
1. Susie wakes up for the morning.
2. Naturally, as a sorority girl, Susie checks her emails and texts first thing.
3. Susie gets an email on her BlackBerry/laptop!
4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index.
5. The email also provides Susie with a Google form in which she can track her sunscreen use.
6. Susie puts sunscreen on and fills out the easy Google form.
Prototype of Sunscreen Application
Features/Functionality
• Reminds user to apply facial sunscreeno Trigger
• Provides the student with information regarding the weather, including the UV index, which will further encourage the use of sunscreen
• Easily completed Google form embedded in emailo For those without HTML email capability, there is also a
link to the Google doc
Theoretical Justifications
• Improves self-efficacyo Google form allows user to stay on track with goal by
recording sunscreen use Increased user involvement
o Intrinsic benefits from performing health-conscious behaviors Encourages positive feedback and continued
incorporation of sunscreen into daily routines• E-mail acts as a hot trigger
o Immediate call to actiono More than just a simple reminder
Results of User Testing
• Not currently available
Shortcomings of the Design
• Not everybody is big on email (although most Stanford sorority girls use it frequently)o If the e-mail isn't checked in the morning, the design loses
its efficacy• Not everybody has a smartphone
o Makes it harder to record sunscreen applicationo Users may not be able to receive emails on their phones
• Some users may find the format easy to ignore
Expansion - What Else is Possible?
• Other Form Factors/ID possibilitieso Text message reminders and trackingo Tracking through Facebook, Twitter, creating mobile apps
to remind and record• Other features and interactions
o Additional information about the benefits of sunscreen and the detriments of not using sunscreen Skin cancer, sun spots, wrinkles, other forms of skin
damageo Participants could find ways to encourage/further remind
other participants to apply sunscreeno Product recommendations
Next Steps in Design Process
• Contact participants about experiment involvement• Create pre-experiment slideshow outlining the benefits of
daily sunscreen application and the detriments of harmful UV rays
• Suggest product switch to makeup, lip balm, and moisturizers that contain SPF
• Set up automated email threado Automated weather report updates?o Automated UV index updates?
• Provide link for participants to view results of sunscreen application tracking
• Find engaging links that encourage sunscreen use to include in emails
Summary
• Persuasive Purpose:o To convince five college students to incorporate the
daily use of facial sunscreen, a healthy cycle behavior, into their routines.
• How to do this:o Daily email reminders
Includes weather report and UV indexo Interactive Google form to record sunscreen application
Hot trigger