zip sunscreen

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Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu ZipSunscreen A conceptual design by Seigo Hara Design Challenge To create health habits through social and mobile technologies Time limit: 16 hours ZipSunscreen Seigo Hara Slide #1

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Page 1: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

ZipSunscreenA conceptual design by

Seigo Hara

Design ChallengeTo create health habits through social and mobile

technologiesTime limit: 16 hours

ZipSunscreenSeigo Hara

Slide #1

Page 2: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

ZipSunscreen

Persuasive PurposeTo increase the frequency of sunscreen usage by sharing a trigger and sunscreen.

Industrial Design

ZipSunscreenSeigo Hara

Slide #2

Page 3: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Description

College students who care about skin care, but tend to forget to use sunscreen because they lack the trigger or forget to bring sunscreen.

They are likely..• Female• Light skinned• Ages 18-30• Twitter user• Living and studying in the neighborhood

ZipSunscreenSeigo Hara

Slide #3

Page 4: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

A sunny day in California

Two college students Clair and Chloe sign in the ZipSunscreen independently, and are assigned to a group of five who are living and studying in the neighborhood. They follow twitter of ZipSunscreen and other members.

Chloe finishes the morning class. The sky cleared up and she realizes she forgot to put sunscreen today but does not bring one. Clair brings sunscreen, but is not aware she needs to use one today.

Clair notices ZipSunscreen tweet and is reminded of having a sunscreen with her. She puts sunscreen and tweet her location.

Chloe notices ZipSunscreen tweets and knows that Clair has sunscreen nearby. Chloe drops by the Arbuckle Café and share the sunscreen with Clair.

On the other day, Clair forgets to bring sunscreen, while Chloe brings one with her.

Through the same process, this time Clair drops by Old Union and shares sunscreen with Chloe.

ZipSunscreenSeigo Hara

Slide #4

Chloe Clair

Page 5: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Prototype of ZipSunscreenUsers in the same daily living area follow ZipSunscreen tweets.

ZipSunscreen tweets at the end of class, and reminds users to put on sunscreen.

ZipSunscreen either 1.Provides sunscreen to share with users2.Encourages users to use sunscreen and share it with other users nearby

SPF 50

ZipSunscreenSeigo Hara

Slide #5

SPF 50

Page 6: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Features/Functionality

• ZipSunscreen addresses the variability among sunscreen users: At a time, some forget to bring sunscreen, and others bring one but don’t use it. At the other time, vice versa.

• ZipSunscreen provides1. Neighborhood community2. Reminder 3. Platform to share sunscreen

ZipSunscreenSeigo Hara

Slide #6

Page 7: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Theoretical Justifications

Persuasive Strategies• Hot Trigger - people tend to use sunscreen when they see others doing so

• Simplicity - Little time- Low/no cost- Little physical effort

• Mobile - Users can check twitter through mobile phone

• Community - Peer pressure motivates users to use/bring sunscreen

ZipSunscreenSeigo Hara

Slide #7

Page 8: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Results of User Testing

• N/A

ZipSunscreenSeigo Hara

Slide #8

Page 9: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Shortcomings of Design

• Not everyone uses Twitter• Not everyone checks Twitter at the end of class• Sunscreen might not be close enough to users• There is a chance no one brings sunscreen• User might be reluctant to tweet his/her location• User might be reluctant to share sunscreen• Free riders could discourage other users

ZipSunscreenSeigo Hara

Slide #9

Page 10: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Expansion - What else is possible?

• Enhance the effect of trigger(eg. Visualize someone using sunscreen)

• Use Geotag to provide the exact location• Use Geotag to automatically notify someone who

has sunscreen• Network effect: the more users use, the more

efficient the system becomes• Enhance social pressure in community

(eg. Compete the frequency of usage in/as a group)

ZipSunscreenSeigo Hara

Slide #10

Page 11: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Next Steps in Design Process

• Build rapid prototype of ZipSunscreen• Find users who are living in neighborhood• User test with target audience• Prepare sunscreen and play a role of ZipSunscreen• Measure the results by counting the tweet• Measure the results by in-depth interview• Revise the model• Iterate• Focus groups with different target users• Feasibility test for further application of Geotag• Build more sophisticated prototype• Usability and learner studies

ZipSunscreenSeigo Hara

Slide #11

Page 12: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

ZipSunscreen - share protection with your neighbors

ZipSunscreenSeigo Hara

Slide #12

Page 13: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation of Design Project

How well does the idea reflect concepts from class?

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How well does the design match the design brief?

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How viable/convincing is the proposed solution?

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Page 14: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation continued…

How well could this solution scale to reach many?

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How well does this document communicate?

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Bonus Points

How insightful is the proposed solution?

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Page 15: Zip Sunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Additional Comments:

Overall remarks or additional comments here