dabble facebooknew
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Facebook Insights for Small Business
Presented by: Keidra Chaney
What we’ll cover
• What is Facebook Insights
• Basic metric definition: who’s your audience and what are they doing
• How to use this info to drive traffic/leads or promote
What is Facebook Insights?
What is Facebook Insights?
• Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps
• Get a glimpse at how your Facebook page content and marketing is doing
• Determine the best time of day to post, the best day of the week to post and what type of content is most popular
What is Facebook Insights?
• Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps
• Get a glimpse at how your Facebook page content and marketing is doing
• Determine the best time of day to post, the best day of the week to post and what type of content is most popular
What is Facebook Insights?
• Facebook’s analytics tool for websites, business Pages (not individual profiles) and apps
• Get a glimpse at how your Facebook page content and marketing is doing
• Determine the best time of day to post, the best day of the week to post and what type of content is most popular
What do you want to do?
• Use Facebook to drive traffic to a website
• Use Facebook to generate leads
• Use Facebook to promote content
.
How I used FB Insights
• Increased Facebook traffic to my website over 300%
• Generated repeat visitors to my website and more readership of content
• Grew Facebook page from 100 to 900 Likes
Facebook Business Page
https://www.facebook.com/business/
FB Insights Dashboardgo to “Insights” box when you access your
Page
FB Insights Dashboard
Go to http://
Or go to www.facebook.com/insights
Facebook keeps changing! New FB Insights has:
• Simpler, cleaner design• Simplified stats
• More content stats
New Insights vs. Old Insights
Facebook Insights Key Metrics
Overview of Terms
Likes: The entire count of Likes tracked over a certain time
period.
Reach: The count of people who have seen your page or posts over a given time period, including Ads.
Engagement: Activity on a post – likes, shares, comments, clicks
Overview of Terms
Likes: The entire count of Likes tracked over a certain time
period.
Reach: The count of people who have seen your page or posts over a given time period, including Ads.
Engagement: Activity on a post – likes, shares, comments, clicks
Overview of Terms
Likes: The entire count of Likes tracked over a certain time
period.
Reach: The count of people who have seen your page or posts over a given time period, including Ads.
Engagement: Activity on a post – likes, shares, comments, clicks
Overview Dashboard
Post Dashboard
When Your Fans Are Online
Between 6 - 8 pm
Page Posts
Slice and dice!
If you are proficient at Excel you can export the data by post or by page and slice/dice.
Slice and dice!
If you are proficient at Excel you can export the data by post or by page and slice/dice.
Slice and dice!
Demographics
.
Create personas with the demographic information you gather from insights. What does an “Average” user of you page look
like?
• Age• Gender• Location
Use this information to write copy for posts, landing pages and other social media
marketing copy.
Demographics
.
Women18-44
Facebook Advertising
• Grow Facebook audience relatively quick
• Drive website traffic• Generate leads
Facebook Advertising
• Sponsored Stories: Built around user activity. You pay to highlight a user action such as liking a page. Cannot be used to reach an audience that is
not connected through a friend.
Facebook Advertising
• Page Post Ads (suggested posts): advertisements that begin as posts on a fan page. In theory, good for content
marketing and promoting events.
Facebook Advertising
• Marketplace ads: traditional sidebar advertisements, which include a
headline, body copy and image. Drive to FB page or website/landing page
Facebook Advertising
Facebook Advertising
• Grow Facebook audience relatively quick
• Drive website traffic• Generate leads
Facebook Advertising
Tips
• CPM (Cost per impressions) you’ll get charged for each 1000 impressions on your ad
• CPC (Cost per click) you’ll get charged for each click
• Use CPC (Advanced Options) for driving traffic directly to your page
• Average click through rate (CTR) for FB 0.04% but varies based on targeted and placement on FB
Facebook Advertising
Results
• Daily spend of $6
• .20 a click
• Average click through rate (CTR) 0.6%
• Grew Facebook page to 900 Likes
• Social-referred web traffic grew over 200%
• Unique visitors grew 100%
Tips
• Look at how specific content is performing, demographcs and location of popular content activity
• Look at trends, not just day by day use (excel spreadsheet or a third party system to gather data)
• Target when creating ads, know your audience and get as specific as possible
• Use Google Analytics (or a similar tool) to get information on traffic to your own website
Thanks!
Keidra Chaney@kdc
http://www.slideshare.net/kdccdkhttp://www.slideshare.net/kdccdk/dabble-
facebooknew