D-Link Business Solutions

Scop Dealer’s Meeting

Andrei Partenie – D-Link Romania

Corporate Solutions Manager

September 2008

Agenda

• Company Introduction

• D-Link’s approach to the Business Market

• D-Link’s Business Technologies & Solutions

• Architecture

• Security Technologies

• LAN Technologies

• Business Wireless Technologies

• Summary

Who we are & what we do

True Designer and Manufacturer for Over 20 Years• Company revenues in excess of $1 Billion

• 127 sales offices and 10 distribution centres covering 100+ countries

• D-Link has over 2000 employees worldwide

• True designer, developer and manufacturer of network products

• Focused on Expanding to New and Emerging Markets

The D-Link Advantage• Product portfolio with over 1000 products for Enterprise, SMB and SOHO

• Channel friendly distribution model

• Evolving channel programs to match changing markets

• Lower total cost of ownership and higher return on investment for products

• Worldwide #1 market share in SME connectivity*

• Worldwide #1 market share in Unmanaged Gigabit ports shipped

• Worldwide #1 market share in Unmanaged 10/100 ports shipped

Real-World Networking approach

1. Fusing global vision with local insights• Our strength is utilising our global technology platforms in a framework where we leverage fast,

local development capabilities & local support infrastructure

• We offer differentiation from large US networking vendors in that we offer differentiation & support at a local level, yet still being able to captialise on the efficiencies of a global manufacturing base

2. Intuitive Technology• Strong technology & featureset, well engineered products that meet market needs

• For the SME, products are easy to set up, use, and maintain but with strong, class-leading feature depth if required

3. Obvious Business Sense• Price/Performance ratio of D-Link’s product is second to none

4. Green• First to market with “green” products in networking space at no price premium

• Real value : translates to savings in heat/power & space as well as helping the environment

Our Business Solutions

• Chassis Switching• Xstack Switching• L2/3 Managed switches• Smart switches • Unmanaged switches

•Wireless-N, -G, -B, -A• Business Wireless Solutions• Unified Switching• Access points & Antennae

•NetDefend firewalls• UTM firewalls • IP VPN portfolio • IP Surveillance• Networked Storage

Switching WirelessSecurity

Technology Growth Areas IP Communications, IP Surveillance, Storage

E2ES Secure Network Architecture

D-View Network Management Platform

Real-World Networking

Business Solutions

Security

NetDefend IPS/UTM Firewall Family

• ICSA Labs Enhanced Certified “Firewall Corporate” Security Products

• Integrated Firewall/VPN Appliance

• Multiple User-Configurable Ethernet/Gigabit Interfaces

• Outstanding Performance

• Unified Threat Management:

• Intrusion Prevention Service (IPS)• Anti-Virus (AV) Protection• Anti-SPAM• Web Content Filtering (WCF)

• Bandwidth Management

• Fault Tolerance

• ZoneDefense

• Unrestricted User Support

Gateway Security

Enterprise Network Joint Security

Endpoint Security

Gateway Security

D-Link’s Integrated Security Architecture

Server

Client

Guest

Wireless

Radius

Remediation

DHCP

Applications

Router

xStack Switch

System Health Server

MicrosoftNetwork Policy Server

DHCP Enforcer

Hackers

Kiosk

Mobile User

Telecommuter

Partner

Thieves

NetDefend

UNPROTECTED

WAN

On-DemandPolicy Manager

Compliant Scenario:Before connection, you should have username/password or token. After login, the system will check the compliance policy. If compliant, you are allowed to connect to the network

802.1x Enforcement

Password

Token

User Name

StatusEAP

Patch Updated

Service Pack Updated

Personal Firewall On

Anti-Virus Updated

Anti-Virus On

StatusHost Integrity Rule

Patch Updated

Service Pack Updated

Personal Firewall On

Anti-Virus Updated

Anti-Virus On

StatusHost Integrity Rule

Non-Compliant Scenario:If client’s patch is notupdated, it just can go toremediation server, healthserver and network policy Server

Remediation Scenario:The client gets patch/virus pattern etc, To correct its health status

Guest Access Scenario :Guests are assigned restrictive access right to the network

NetDefend

Worms

If Malicious Attack occurs !

Firewall informs xStack switch to block malicious attacker’s IP traffic

Integrated Client-to-Gateway Protection that Ensures Secure Network

ZoneDefense: an Integrated Approach to Security

Microsoft NAP

• Evaluation security compliance before connection permitted

• Quarantine and remediation for non-compliant user

• Identity-based Network Admission Control (NAC)

ZoneDefense

• Any malicious traffic detected by firewall can trigger xStack switches to block the threat & its dissemination in real time.

• ZoneDefense technology enables firewalls and xStack switches to work together as a single network security system. (Firewalls control traffic inspection, whilst xStack switch performs wirespeed filtering at port level).

Joint Security

D-Link’s Integrated Security Architecture

Firewall VPN IPS Anti-Virus

WebContent Filtering

ApplicationControl

UTM Services

Integrated with industry leaders to deliver UTM services

• Intrusion Prevention Service (IPS) in conjunction with Endeavor• Anti-Virus (AV) Protection in conjunction with Kaspersky• Web Content Filtering (WCF) in conjunction with ContentKeeper

• Available as a software update service/package from D-Link

High throughput, high performance with true Hardware Acceleration and stream-based scanning

Industry-leading IPS signature database (8000+) capability.

No file size and connection limitation for Anti-Virus scanning, allowing files over 10MB to be scanned for hidden viruses & dramatically increasing throughput/reducing delays

Best of breed approach to Antivirus, WCF and IPS using industry-leading vendors;

Triggering ZoneDefense by IPS and Anti-Virus* protect against virus or network worm threats in real-time.

* Support in future release

UTM Key Benefits

Switching

D-Link key value proposition

• Strong range of Small, Medium & Enterprise Products• Unmanaged Switches: market leader worldwide• SMART (Web-managed) Switches• Stackable Switching (Virtual stacking through SIM or physical stack technologies)• Enterprise/Metro-grade Chassis Switches

• PoE, non-PoE and Hybrid variants to suit all business needs• FE, GigE & 10GigE variants provide wide range of technologies & options across market

• Impressive Price/Performance Ratio• Market leader in unmanaged Ethernet switch ports worldwide• Deep featureset capability comparable to any leading market vendor

• Inbuilt security architecture • Used in combination with D-Link Firewalls to offer seamless integrated security

• Green Technology : first to market• Green Ethernet provides real cost saving benefits to LAN infrastructures

Business Switching Product Categories

DES-1016D

Unmanaged Switches:

• Provide layer 2 plug-and-play connectivity for home and small businesses.

• Ideal for small networks that require no management, configuration or maintenance

Managed Switches:

• Allow administrators to monitor traffic across the network, introduce redundancy and control access with deep feature-sets.

• Found in networks with numerous users and applications, where performance, security and reliability must be maximized

• Stackable technologies allows smaller-configuration units to be “stacked”, operating as if they were a single, larger unit

DES-3526

Smart (Web-managed) Switches:

• Offering a mid-way alternative, a smart switch offers many of the benefits of a managed switch but without the complexity

• Configuration is simplified via a web browser, combining ease of use of unmanaged switches whilst introducing advanced management features.

• Ideal for users who need basic management featuresDES-1228

The “Green” Approach & Commitment

“Green Ethernet is a new technology that is receiving significant interest from those companies that are consciously looking at ways to reduce energy consumption and ultimately their carbon footprint. D-Link has stolen a lead on its core competitors, by being the first to market with this technology and importantly offering it to market with no price premium.”

Lloyd Everard, Director of Infrastructure, the SAS Group

> Our “Green” approach is first to market and can save on average over 44% of power costs

• Power Supplies Energy-Star compliant, switches move to fanless design

• If there is no cable link or link partners turn idle, Green Ethernet will put port in a “sleep mode”, reducing power used for that port

• Green Ethernet detects Ethernet cable length and adjusts power usage to save power. (Switches typically configured for 100m cable length)

D-Link Web-Smart Switches

Versatile switches with intuitive management features

• Strong featureset comparable to Enterprise Switches

• Enhanced and intuitive web interface for management

• Ideal for small/medium business

Reduced network management resources:

Reduced network infrastructure costs:

Pro-active network security:

Increased network reliability & redundancy:

Future-proof scalability:

Increased bandwidth & speed:

Flexibility :

xStack: Premium Business Products

* SIM- Single IP Management allowing up to 32 devices to be managed via one IP address,

Life-time support

Enabled by reduction in modules & expensive interconnect cables as well as flexible stacking switches.

By integrating with D-Link’s firewalls, the managed switches can effectively block any malicious host when detected, enabling network uptime whilst avoiding the spread of viruses.

Enabled by fail proof ring and star stacking topology and redundancy protocols.

By implementing Layer3 Gigabit switches that can support Ethernet to the desktop but can be upgraded to Gigabit if required.

By avoiding bottle necks within the network and ensuring cost effective 10 Gigabit connections.

Enabled by PoE** technology and flexible uplinks.

All xStack products come with life-time warranty. Optional business support and service offerings are offered by your local D-Link office.

Enabled by SIM technology that allows 32 switches to be managed by one single IP address.*

Moving up the enterprise chain

2008 Product Introduction: – DES-8000 series

• Strong chassis switching architecture targetted at high-end Enterprise and Metro Ethernet player

• 4/6/10 slots• Single/Dual CPU Engine• Max: 384 GE or 128 10GE ports• 3Tbps Switching capacity• Inherit all DES-6500 L2/L3 features• BGPv4*, IPv6 dynamic routing* • Advanced Service Engines for MPLS*, WLAN*, Firewall/NAT*• AC/DC PWR, PoE support• Availability H2/2008

Product Portfolio Highlights

Managed Smart Unmanaged

> 20 employees DES-3028/P DES-1228/DES-1228P DES-1024D/1024R+

20-100 employees DES-3526DGS-3100P series

DGS-1248T DGS-1024D

100-250 employees DES-3500 series DES-3800 seriesDGS-3600 series DGS-3400 series

DES-1228/DES-1228PDGS-1248T

DES-1024D/1024R+DGS-1024D

250+ employees DGS-3600 series DGS-3400 seriesDGS-6500 series

DGS-1248T DGS-1024D

Summary

D-Link has one of the industry’s most comprehensive portfolio offerings for SME and Enterprise LAN

• Currently we ship over 65M Ethernet ports worldwide, second to only Cisco• We are worldwide market leaders in non-managed LAN switching (Instat)

• Strong portfolio covering today & tomorrow’s switching needs• Gigabit Ethernet and 10GE solutions, PoE, integrated security• From Metro/Enterprise chassis switches down to Unmanaged products

• Innovation coupled with performance: Real-World Networking• Leadership & first to market in Green Ethernet technology• Integrated security features and architecture• Strong featureset comparable to any other switch vendor in today’s market• Convincing price/performance ratio

Business Wireless

Business Wireless – Market Overview

• WLAN spending is forecast to more than double by 2010 as businesses invest heavily in wireless infrastructure (Gartner)

• Key drivers are user & application mobility, user consolidation (improving the user:network ratio), improved awareness at consumer level and enhancing security of the network

• In some key verticals, additional technology applications are driving the need for wireless technologies

e.g. Retail/Warehousing: RFID & wireless tracking technologies Voice-over–WLAN technologies at Enterprise & SME

• Wireless-N standard ratification will improve productivity and throughput of current wireless networking infrastructures: Gartner forecasts around half of all business wireless will be Wireless-N standard by 2011.

D-Link Key Value Proposition

Unified Switching in the business

• One single device can manage both wired & wireless access traffic – Unified Switch = Wireless controller + LAN switch

• Centralized management for wireless AP & client, including security policy & RF parameters

• Enable seamless wireless roaming without the need of changing IP & user re-authentication: necessary in particular for voice applications

• Compared to previous generation wireless solutions (mobile controller), Unified Switching platforms offer a strong depth of features to complete wired switching functions & enough physical connections to be in the edge position

Deploying into existing networks

• In large WLAN deployments with many Access Points, it makes sense to centralize AP management in order to gain efficiency. This has traditionally been achieved by integrating a dedicated appliance into the core of the network.

• In this “overlay” deployment, traffic is tunnelled to the switch for centralized data forwarding “decisions”.

• This has the advantage of not disturbing any existing LAN switching infrastructure.

Optimising with Unified Switching

• A more recent approach is to fully integrate and control the wireless elements at the edge of the network, creating a unified wired and wireless access system.

• The solution consists of one traditional layer 2+ switch enhanced with the capabilities of a Wireless Appliance and “thin” Access Points entirely controlled from the switch.

• This has the advantage of scalability and with “peer” switches distributing the WLAN Switching capability, roaming areas can be significantly extended.

Unified Switching Value Proposition

Flexible Deployment

• Support Tunnelled and Non-Tunnelled mode

• Wireless traffic can be tunnelled back to the switch or be forwarded locally at the AP.

• Additional costs savings can be established by reducing necessity for additional ethernet LAN switches at the edge

Strong Feature & Administration Support

• Single point of administration & policy management

• Rogue Access Point Prevention & Access Point Load Balancing

• Fast L2/L3 roaming across subnets (ideal for VoWLAN support)

• Wireless-11N support

• Automatic Power/Channel adjustment (to minimise interference)

• Centralized Access Point profile dispatch

• Access Point Self-Healing & Fail-over

24 10/100/1000Mbps ports with PoE

4 combo SFP slots

Supports up to 48 wireless Access Points (24 APs supported on DWS-3024L)

Optional external redundant power supply

Switch fabric: 48Gbps

Wireless Security

WPA/WPA2 Personal/Enterprise

Encryption: TKIP, AES-CCMP, EAP-TLS, TTLS, PEAP-GTC, PEAP-MS-CHAPv2, EAP-FAST

Full Layer2+ feature set

Link Aggregation / Port mirroring / Broadcast storm control

802.1Q VLAN tagging

ACL Based on: Switch Port, MAC/IP Address, 802.1p Priority Queues, VLAN, Ethertype, DSCP, TCP/UDP port

Quality of Service

802.1p Priority Queues (up to 8 queues per port)

CoS Based on: Switch Port, VLAN, DSCP, TCP/UDP Port, ToS, Destination/Source MAC address & IP address

Layer2+ Gigabit Wireless Switch with PoE support

DWS-3024 & DWS-3024L

Power over Ethernet

D-Link Access Point Benefits

Fully-featured security with support for WPA2 (802.11i), WPA, WEP, AES, TKIP, 802.1X, Wireless Partition, rogue AP detection, HTTPS, SSH.

Security

Central management features with bundled software. Built-in SNMP support (v3).

AP manager

Allows you to seamlessly move between access points without losing the connection.

Roaming

With support for multiple operation modes (Access Point, Access Point with WDS, WDS), the APs can adapt to your environment.

Mobility and Flexibility

All D-Link's wireless APs have PoE support for flexible and cost-effective installations (PoE base unit included).Allows you to segment your wireless network.

Multiple SSID and VLAN

D-Link Access Points are ideal for hotspot deployment or for connecting existing networks between buildings.

Access Points Offerings

Range of products for all sizes of business

• “Fat” AP – Traditional standalone AP

• Each AP is independently managed• Limited ability to handle roaming

• “Thin” AP – Managed AP

• Only works in conjunction with a wireless controller• Centrally managed so it can provide scalable roaming capability & low

management overhead

• Unified AP – Dual mode solution

• Can work in both standalone and managed mode• Provides upgrade /deployment flexibility

Unified AP support: DWL-8500AP R2.0, DWL-3500AP R2.1

DWL-3500AP /DWL- 8500AP – ‘Thin’ Indoor APs

DWL-3500AP802.11g Wireless Switch Access Point

Com

mon

featu

res

DWL-8500AP802.11a/g Dual-Band Wireless Switch Access Point

802.11g operation

Detachable 5dBi 2.4Ghz antennas

Exclusive use with DWS-3024

One 10/100Mbps Ethernet port with 802.3af PoE

Plenum-rated metal chassis

Possibility to secure the device with the included locking bracket and a padlock or wire locking system

802.11a/g operation

Detachable dualband 5Ghz/2.4Ghz antennas

• No local data store: settings are applied from the wireless switch

• RF Auto-tuning and scanning

• Virtualised APs / Multiple SSID / BSSID support

• Wireless QoS• Wireless Multi Media (WMM)• SpectraLink SVP

Unified AP

Placeholder slide

Slide will be inserted once new unified AP delivery times are confirmed

Summary

• D-Link's wireless solutions are purely designed to meet the B2B needs for a powerful, secure and scalable wireless environment

• D-Link's wireless solutions enable mobility, security and application availability whilst running at a high-efficiency rate and low operational costs

• The D-Link's range offers both pure AP solutions and WLAN switch solutions

• D-Link’s Power over Ethernet switch & AP portfolio enables flexible and cost-effective installations

• D-Link’s broad range of external antennas to maximise the potential of the solution

Summary

Conclusion

Reasons to think D-Link for your Business Solution

•20 years of successful development and marketing of networking solutions

•Excellent end-to-end knowledge of networking, offering the widest portfolio in the market

• In-house R&D and manufacturing guarantee the latest technologies and functionalities are incorporated into our products

•D-Link’s way of doing business mirrors our solutions: flexible, straightforward and accessible

•D-Link’s focus on satisfaction combined with our high service and support offering delivers high-performance business solutions

•D-Link has made building networks its business and has grown to a $1billion company

Thank You

Andrei Partenieapartenie@dlink.co.uk