d epartment of t ourism philippine tourism: gearing for more fun and progress

DEPARTMENT OF DEPARTMENT OF TOURISMTOURISM

Philippine Tourism: Philippine Tourism: Gearing for More Fun Gearing for More Fun

and Progressand Progress


Awards and Citations, 2012Awards and Citations, 2012Citations and AwardsCitations and Awards OrganizationOrganization

PH – Top 12 Hottest Destinations in 2013PH – Top 12 Hottest Destinations in 2013 Conde Nast TravellerConde Nast Traveller

PH – One of the 15 Hottest Travel Destinations of PH – One of the 15 Hottest Travel Destinations of 20132013 Travel+LeisureTravel+Leisure

PH – One of the 10 Best Regions to Travel in 2013PH – One of the 10 Best Regions to Travel in 2013 Lonely PlanetLonely Planet

PH – One of the Travel Destinations in 2013PH – One of the Travel Destinations in 2013 Buceadores (Spanish Magazine)Buceadores (Spanish Magazine)

Boracay – Top Destination for RelaxationBoracay – Top Destination for Relaxation Agoda.comAgoda.com

Boracay – 2012 Best Island in the WorldBoracay – 2012 Best Island in the World Travel+LeisureTravel+Leisure

Boracay – Top Best Beach in AsiaBoracay – Top Best Beach in Asia Trip AdvisorTrip Advisor

Tubbataha – CNN Travel’s 50 Best Dive SitesTubbataha – CNN Travel’s 50 Best Dive Sites CNN WorldCNN World

Palawan – No. 4 Holiday Destination in AsiaPalawan – No. 4 Holiday Destination in Asia Smart Travel AsiaSmart Travel Asia

PH – Best Diving DestinationPH – Best Diving Destination Marine Diving Fair – TokyoMarine Diving Fair – Tokyo

Gold Award for Creative Theme DevelopmentGold Award for Creative Theme Development Expo 2012 – Yeosu, KoreaExpo 2012 – Yeosu, Korea

PH - Best Outbound Tourist Destinations in ChinaPH - Best Outbound Tourist Destinations in China Oriental Morning Post Oriental Morning Post (Consumer Poll)(Consumer Poll)


International Visitor Arrivals, International Visitor Arrivals, 20122012

Visitor arrivals In thousandsVisitor arrivals In thousands

GrowthGrowthRateRate

11.5%11.5%

4.5%4.5%

9.9%9.9%

3.1%3.1%

19.1%19.1%

12.0%12.0%

7.6%7.6%

5.3%5.3%

5.9%5.9%

23.8%23.8%

8.4%8.4%

9.5%9.5%

3.5 M3.5 M

3.9 M3.9 M

4.3 M4.3 M

3.0 M3.0 M3.1 M3.1 M

CAGR = 6.7%CAGR = 6.7%

10.0 M10.0 M

8.2 M8.2 M 6.8 M6.8 M

5.5 M5.5 M4.3 M4.3 M

3.9 M3.9 M

CAGR = 23.5%CAGR = 23.5%


International Visitor ReceiptsInternational Visitor Receipts

In US$ MillionIn US$ Million

CAGR = 5.2%CAGR = 5.2%

CAGR = 29.6%CAGR = 29.6%


13 of 26

Key Markets Profile, 2012Key Markets Profile, 2012KOREAN VISITORSKOREAN VISITORS

SexSex

MaleMale 55.5%55.5%

FemaleFemale 41.9%41.9%

Median AgeMedian Age 34.634.6

Average Daily Expenditure (US$)Average Daily Expenditure (US$) 139.5139.5

Average Length of Stay (Nights)Average Length of Stay (Nights) 5.65.6

Travel ArrangementsTravel Arrangements

PackagePackage 53.6%53.6%

IndependentIndependent 45.4%45.4%

Purpose of VisitPurpose of Visit

HolidayHoliday 61.0%61.0%

BusinessBusiness 5.5%5.5%

OthersOthers 2.3%2.3%

Activities UndertakenActivities Undertaken

ShoppingShopping 91.2%91.2%

SightseeingSightseeing 37.7%37.7%

Beach HolidayBeach Holiday 13.7%13.7%

JAPANESE VISITORSJAPANESE VISITORS

SexSex

MaleMale 74.8%74.8%











Visit Friends and RelativesVisit Friends and Relatives 1.5%1.5%




SportsSports 1.4%1.4%

CHINESE VISITORSCHINESE VISITORS

SexSex

MaleMale 53.8%53.8%

















13 of 26

Key Markets Profile, 2012Key Markets Profile, 2012TAIWANESE VISITORSTAIWANESE VISITORS

SexSex

MaleMale 51.0%51.0%















HONG KONG VISITORSHONG KONG VISITORS

SexSex

MaleMale 52.6%52.6%
















SINGAPOREAN VISITORSSINGAPOREAN VISITORS

SexSex

MaleMale 72.5%72.5%











Convention/ VFRConvention/ VFR 2.1%2.1%






13 of 26

Key Markets Profile, 2012Key Markets Profile, 2012AMERICAN VISITORSAMERICAN VISITORS

SexSex

MaleMale 54.5%54.5%
















CANADIAN VISITORSCANADIAN VISITORS

SexSex

MaleMale 49.8%49.8%
















AUSTRALIAN VISITORSAUSTRALIAN VISITORS

SexSex

MaleMale 62.3%62.3%

















13 of 26

Key Markets Profile, 2012Key Markets Profile, 2012UNITED KINGDOM VISITORSUNITED KINGDOM VISITORS

SexSex

MaleMale 63.2%63.2%
















GERMAN VISITORSGERMAN VISITORS

SexSex

MaleMale 64.9%64.9%















Scuba DivingScuba Diving 16.0%16.0%

OVERSEAS FILIPINOS VISITORSOVERSEAS FILIPINOS VISITORS

SexSex

MaleMale 31.5%31.5%







IndependentIndependent 100%100%










Foreign Markets, 2012 and 2013Foreign Markets, 2012 and 2013

MarketsMarkets 20122012 20132013

KoreaKorea 1,031.1551,031.155 1,252,7891,252,789

USAUSA 652,626652,626 860,248860,248

JapanJapan 412,474412,474 445,364445,364

ChinaChina 250,883250,883 260,000260,000

ASEANASEAN 375,189375,189 546,701546,701

AustraliaAustralia 191,150191,150 260,055260,055

TaiwanTaiwan 216,511216,511 271,696271,696

Hong KongHong Kong 118,666118,666 169,169169,169

MarketsMarkets 20122012 20132013

CanadaCanada 123,699123,699 150,778150,778

United KingdomUnited Kingdom 113,282113,282 134,959134,959

GermanyGermany 67,02367,023 78,16978,169

IndiaIndia 46,39046,390 66,29766,297

RussiaRussia 28,27028,270 39,66639,666

ScandinaviaScandinavia 54,93554,935 78,43778,437

OthersOthers 590,558590,558 931,664931,664

TotalTotal 4,272,8114,272,811 5,545,9935,545,993


Domestic TravellersDomestic Travellers

Domestic Travellers In thousandsDomestic Travellers In thousands

30.3 M30.3 M

37.5 M37.5 M40.7 M*40.7 M*

25.0 M25.0 M24.4 M24.4 M

CAGR = 6.1%CAGR = 6.1%

56.0M56.0M

51.7M51.7M

47.0M47.0M44.7M44.7M

40.7M40.7M37.5M37.5M

CAGR = 10.6%CAGR = 10.6%

* Estimate* Estimate

TotalTotal

974,397974,397 19.6%19.6%

702,798702,798 14.1%14.1%

613,279613,279 12.3%12.3%

396,289396,289 8.0%8.0%

359,320359,320 7.2%7.2%

338,992338,992 6.8%6.8%

290,845290,845 5.9%5.9%

281,243281,243 5.7%5.7%

200,295200,295 4.0%4.0%

184,362184,362 3.7%3.7%

171,823171,823 3.5%3.5%

152,377152,377 3.1%3.1%

151,454151,454 3.0%3.0%

150,067150,067 3.0%3.0%


Develop and market Develop and market competitive tourist competitive tourist products and destinationsproducts and destinations

Improve market access, Improve market access, connectivity and connectivity and destination infrastructuredestination infrastructure

Improve institutional Improve institutional governance and human governance and human resourcesresources

2

34

5

12

7

8

9

10

16

14

17

1823

22

19

1

6

25

27

24

26

3230

33

34

35

36

37

31

29

28

40

39

38

43

4644

42

49

50 51

47

48

60

61 63

59

55

53

5657

54

58

70

69

75

72

7473

76

78

65

64

6768

77

11

1315

20

21

45

52

62

6671

41

LEGEND :

1 EXISTING TouristDevelopment Areas

1 EMERGING TouristDevelopment Areas

International AirportPrincipal Airport - Class 1

Principal Airport – Class 2

Community Airport -

Sea Port

Tourism Cluster

Strategic Strategic DirectionsDirections

20 Tourism Clusters20 Tourism Clusters7878Tourism DevelopmentTourism Development AreasAreas289 Tourism Sites289 Tourism Sites

9 International9 International GatewaysGateways20 Domestic20 Domestic GatewaysGateways


NatureNature TourismTourism

Cultural Cultural TourismTourism

Sun and Beach Sun and Beach TourismTourism Cruise and Cruise and

Nautical TourismNautical TourismLeisure and Leisure and Entertainment Entertainment TourismTourism

MICE & Events MICE & Events TourismTourism

Health,Wellness, Health,Wellness, and Retirement and Retirement TourismTourism

Diving & Marine Diving & Marine Sports TourismSports Tourism

Education Education TourismTourism

Product PortfolioProduct Portfolio


Room Capacity, 2012Room Capacity, 2012

DestinationsDestinations Available Available RoomRoom

Number of Number of EstablishmentsEstablishments

Northern PHNorthern PH 71,80471,804 2,2482,248

NCRNCR 31,79031,790 320320

Central LuzonCentral Luzon 15,02415,024 489489

Other RegionsOther Regions 24,99024,990 1,4391,439

New Accommodation Facilities in 2012New Accommodation Facilities in 2012

NameName RoomsRooms

Fairmont Hotel and Raffles SuitesFairmont Hotel and Raffles Suites 549549

Quest Hotels & Conference Ctr CebuQuest Hotels & Conference Ctr Cebu 427427

Calyx Center – CebuCalyx Center – Cebu 221221

Bellevue Resort - BoholBellevue Resort - Bohol 159159

Tunes Hotel – CebuTunes Hotel – Cebu 150150

Luxent Hotel – Quezon CityLuxent Hotel – Quezon City 116116

Dohera Hotel – CebuDohera Hotel – Cebu 100100

Microtel Accropolis – Quezon CityMicrotel Accropolis – Quezon City 8484

Hotel Expansion Program in Select DestinationsHotel Expansion Program in Select Destinations

NameName Additional RoomsAdditional Rooms

Aklan (Boracay Island)Aklan (Boracay Island) 1,5991,599

Bohol (Panglao Island)Bohol (Panglao Island) 1,2501,250

Metro ManilaMetro Manila 1,1231,123

Cebu/ Lapu Lapu/ Mandaue Cebu/ Lapu Lapu/ Mandaue 646646

Central PHCentral PH 61,97861,978 3,2203,220

Western VisayasWestern Visayas 15,20015,200 635635

Central VisayasCentral Visayas 27,44727,447 1,3061,306

Other RegionsOther Regions 19,33119,331 1,2791,279

Southern PHSouthern PH 28,92228,922 1,4051,405

Northern MindanaoNorthern Mindanao 8,1138,113 380380

Southern MindanaoSouthern Mindanao 9,6139,613 404404

Other RegionsOther Regions 11,19611,196 621621

Total PHTotal PH 162,704162,704 6,8736,873


Room Projection in 2016Room Projection in 2016

Destination Destination ClustersClustersIsland Island

GroupingGrouping

Room Room Demand Demand in 2016in 2016

Northern PHNorthern PH 80,49380,493

Central PHCentral PH 82,17982,179

Southern PHSouthern PH 20,46120,461

Total PHTotal PH 183,134183,134

Critical Cluster Critical Cluster DestinationsDestinations

Room Room DemandDemand

Available Available RoomRoom

In the In the PipelinePipeline

Room Room GapGap

Metro Manila & Metro Manila & CALABARZONCALABARZON 54,81854,818 37,31137,311 7,3307,330 10,17710,177

Central VisayasCentral Visayas 41,40241,402 27,44727,447 2,1242,124 11,83111,831

BicolBicol 15,80415,804 8,5498,549 130130 7,1257,125

CordilleraCordillera 9,8519,851 6,8556,855 106106 2,8902,890

• Manila will still need the most Manila will still need the most rooms between now and 2016rooms between now and 2016

• Key demand cities outside of Key demand cities outside of Manila are: Cebu, Panglao, Manila are: Cebu, Panglao, Bicol, CordilleraBicol, Cordillera

• Current accommodation Current accommodation development in the pipeline development in the pipeline covers only 40% of room covers only 40% of room requirement requirement

Room SupplyRoom Supply(Available + Pipeline - Excess)(Available + Pipeline - Excess)

Available Available in 2012in 2012

In the In the Pipeline Pipeline

Excess Excess RoomRoom

Total Total Room Room

71,80471,804 8,2068,206 15,54215,542 64,46864,468

61,97861,978 5,1295,129 5,6855,685 61,42261,422

28,92228,922 1,6861,686 10,71710,717 19,89119,891

162,704162,704 15,02115,021 31,94331,943 145,782145,782

Room Gap Room Gap In CriticalIn Critical

DestinationDestinationClustersClusters

16,02516,025

20,75720,757

570570

37,35237,352


CongestionCongestion

Taxes & FeesTaxes & Fees

Budget TerminalBudget Terminal

New TerminalNew Terminal

Premier GatewayPremier Gateway

Connectivity and Destination InfrastructureConnectivity and Destination Infrastructure

Secondary GatewaysSecondary Gateways

SafetySafety

Modular Terminal Modular Terminal Modular Capacity Airport Terminal.pptModular Capacity Airport Terminal.ppt

Priority AirportsPriority Airports

ClusterCluster AirportsAirports

Metro ManilaMetro Manila NAIANAIA

Central VisayasCentral Visayas Mactan-CebuMactan-Cebu

Western VisayasWestern Visayas Kalibo/ IloiloKalibo/ Iloilo

Central LuzonCentral Luzon ClarkClark

Davao GulfDavao Gulf DavaoDavao

PalawanPalawan Puerto PrincesaPuerto Princesa

Cagayan de OroCagayan de Oro LaguindinganLaguindingan

Laoag-ViganLaoag-Vigan LaoagLaoag

New AirportsNew Airports

Central VisayasCentral Visayas BoholBohol

BicolBicol DaragaDaraga


Night LandingNight Landing


Air SeatsAir Seats

Market AccessMarket Access

Domestic GatewaysDomestic Gateways

Travel FormalitiesTravel Formalities

Terminal UpgradeTerminal Upgrade

Navigational AidNavigational Aid

Priority AirportsPriority Airports

ClusterCluster AirportsAirports

Central VisayasCentral Visayas TagbilaranTagbilaran

Leyte-SamarLeyte-Samar Tacloban, Borongan, Tacloban, Borongan, CatarmanCatarman

Siargao-DinagatSiargao-Dinagat SiargaoSiargao

BicolBicol Daet, Pili, Legaspi, Naga, Daet, Pili, Legaspi, Naga, MasbateMasbate

BatanesBatanes BatanesBatanes

Marinduque-Marinduque-Romblon-MindoroRomblon-Mindoro

Marinduque, Tugdan, Marinduque, Tugdan, San JoseSan Jose

Agusan RiverAgusan River ButuanButuan

ZamboangaZamboanga Zamboanga, DipologZamboanga, Dipolog

CotabatoCotabato MlangMlang


AirportsAirports

Attractions/ Attractions/ Tourist SitesTourist Sites

International International Cruise Cruise (Manila, (Manila, Cebu, P. Princesa)Cebu, P. Princesa)

Inter-IslandInter-Island

Road AccessRoad Access

Waste ManagementWaste Management


Central TerminalsCentral Terminals

Seaports Seaports

Land TransportLand Transport Destination InfrastructureDestination Infrastructure

Tourist CentresTourist Centres

FranchisesFranchises Water SupplyWater Supply

Power & OthersPower & Others


Air Seat Entitlements and Air Seat Entitlements and Utilization, 2012Utilization, 2012

MarketsMarkets Seat EntitlementsSeat Entitlements PHPH ForeignForeign

KoreaKorea 1,482,0001,482,000 1,482,0001,482,000JapanJapan 1,856,4001,856,400 1,856,4001,856,400ChinaChina 702,000702,000 702,000702,000TaiwanTaiwan 522,600522,600 522,600522,600AustraliaAustralia 312,000312,000 208,000208,000SingaporeSingapore 2,280,0442,280,044 2,280,0442,280,044Hong KongHong Kong 1,367,6001,367,600 1,367,6001,367,600CanadaCanada 109,200109,200 109,200109,200MalaysiaMalaysia 354,640354,640 354,640354,640United KingdomUnited Kingdom 218,400218,400 218,400218,400GermanyGermany 109,200109,200 109,200109,200IndiaIndia 109,200109,200 109,200109,200IndonesiaIndonesia 156,000156,000 156,000156,000ThailandThailand 355,680355,680 355,680355,680Viet NamViet Nam 312,000312,000 312,000312,000 TotalTotal 10,246,96410,246,964 10,042,96410,042,964

Entitlement UntilizationEntitlement UntilizationPHPH %% ForeignForeign %%

1,177,8001,177,800 79.47%79.47% 1,339,6241,339,624 90.39%90.39%

533,624533,624 28.75%28.75% 247,520247,520 13.33%13.33%617,760617,760 88.00%88.00% 182,936182,936 26.06%26.06%239,358239,358 45.80%45.80% 178,204178,204 34.10%34.10%250,068250,068 80.15%80.15% 95,36895,368 45.85%45.85%882,544882,544 38.71%38.71% 721,136721,136 31.63%31.63%958,880958,880 70.11%70.11% 897,468897,468 65.62%65.62%109,200109,200 100.00%100.00% 00 0.00%0.00%355,680355,680 100.29%100.29% 346,840346,840 97.80%97.80%

00 0.00%0.00% 00 0.00%0.00%00 0.00%0.00% 00 0.00%0.00%

99,11299,112 90.76%90.76% 00 0.00%0.00%147,368147,368 94.47%94.47% 00 0.00%0.00%313,976313,976 88.27%88.27% 158,600158,600 44.59%44.59%122,304122,304 39.20%39.20% 00 0.00%0.00%

5,807,6745,807,674 56.68%56.68% 4,167,6964,167,696 41.50%41.50%


Target, 2012 - 2016Target, 2012 - 2016

IndicatorsIndicators 20122012 20132013 20142014 20152015 20162016

International TourismInternational Tourism

Visitor Arrivals (mil)Visitor Arrivals (mil) 4.64.6 5.55.5 6.86.8 8.28.2 10.010.0

Length of Stay (nights)Length of Stay (nights) 8.08.0 8.08.0 8.08.0 8.08.0 8.08.0

Average Daily Expenditure (Pesos)Average Daily Expenditure (Pesos) 4,431.04,431.0 4,914.04,914.0 5,431.05,431.0 5,939.95,939.9 6,470.06,470.0

Visitor Receipts (Pesos bil)Visitor Receipts (Pesos bil) 156.0156.0 205.4205.4 269.9269.9 350.4350.4 455.0455.0

Domestic TourismDomestic Tourism

Domestic Travellers (mil)Domestic Travellers (mil) 40.740.7 44.144.1 47.747.7 51.751.7 56.156.1

Domestic Trips (mil)Domestic Trips (mil) 162.7162.7 176.2176.2 191.0191.0 206.9206.9 224.2224.2

Length of Stay (nights)Length of Stay (nights) 4.74.7 4.74.7 4.74.7 4.74.7 4.74.7

Average Daily Expenditure (Pesos)Average Daily Expenditure (Pesos) 2,469.02,469.0 2,580.02,580.0 2,593.02,593.0 2,739.02,739.0 2,922.02,922.0

Domestic Receipts (Pesos bil)Domestic Receipts (Pesos bil) 1,152.01,152.0 1,298.61,298.6 1,409.21,409.2 1,607.11,607.1 1,852.11,852.1


Economic Impact Projection, 2012 - 2016Economic Impact Projection, 2012 - 2016

IndicatorsIndicators 20122012 20132013 20142014 20152015 20162016

Gross Domestic ProductGross Domestic Product

Total Visitor Receipts (Pesos bil)Total Visitor Receipts (Pesos bil) 1,308.01,308.0 1,504.01,504.0 1,679.11,679.1 1,957.51,957.5 2,307.12,307.1

Tourism GVA (Pesos bil)Tourism GVA (Pesos bil) 650.8650.8 748.3748.3 835.4835.4 974.0974.0 1,147.91,147.9

Share to GDP (%)Share to GDP (%) 6.26.2 6.76.7 7.07.0 7.87.8 8.78.7

EmploymentEmployment

Tourism employment (mil)Tourism employment (mil) 4.24.2 4..94..9 5.45.4 6.36.3 7.47.4

Share to National Employment (%)Share to National Employment (%) 11.611.6 13.013.0 14.214.2 16.216.2 18.818.8


Thank Thank you!you!


Projected Arrivals in International Projected Arrivals in International Gateways, 2016Gateways, 2016

AirportsAirports Inbound Inbound Foreign Foreign

PassengersPassengers

ManilaManila 3,631,6953,631,695

Mactan-CebuMactan-Cebu 2,483,9912,483,991

ClarkClark 1,723,2221,723,222

Kalibo-IloiloKalibo-Iloilo 821,806821,806

DavaoDavao 401,381401,381

LaguindinganLaguindingan 364,873364,873

Puerto PrincesaPuerto Princesa 198,327198,327

LaoagLaoag 134,739134,739

OthersOthers 239,966239,966

TotalTotal 10,000,00010,000,000

Airport Development Airport Development and Promotionand Promotion

Immigration Officers/ Immigration Officers/ EquipmentEquipment

Total Foreign Total Foreign Passengers Passengers MovementMovement

Percent Percent ShareShare

7,263,3907,263,390 36.3%36.3%

4,967,9824,967,982 24.8%24.8%

3,466,4443,466,444 17.2%17.2%

1,643,6121,643,612 8.2%8.2%

802,762802,762 4.0%4.0%

729,746729,746 3.7%3.7%

396,654396,654 2.0%2.0%

269,478269,478 1.4%1.4%

479,932479,932 2.4%2.4%

20,000,00020,000,000 100.0%100.0%

d epartment of t ourism philippine tourism: gearing for more fun and progress

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