2017 sponsorship proposal - queensland tourism awards · ii t ourism & hospit ality career...

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TOURISM & HOSPITALITY CAREER GUIDE

2017 SPONSORSHIP

PROPOSAL

The Queensland Tourism Awards

recognise and celebrate outstanding

tourism operators throughout Queensland.

This is your opportunity to be a key partner

in this important industry event.

Queensland Tourism Industry Council

Annual Queensland Tourism Awards

Gala Ceremony

To be held

Friday, 10 November 2017

Brisbane Convention & Exhibition Centre

CONTACT:

Gemma Haskings


(07) 3236 1445

[email protected]

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@TheQTIC Queensland Tourism Awards Partnership Proposal | 3

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Queensland Tourism Awards Sponsorship Proposal | 3@TheQTIC

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The Queensland Tourism Awards are hosted and presented by the Queensland Tourism Industry Council (QTIC), the state’s peak industry body for tourism.

For 32 years, the Queensland Tourism Awards have recognised the outstanding achievements of the state’s tourism industry, including individuals, businesses (industry operators) and events.

The Awards are a submission and inspection based program and provide the opportunity to publicly acknowledge and showcase Queensland’s finest tourism operators.

The Awards cover 30 categories ranging from attractions, events, tour and transport, accommodation, restaurants, culture, ecotourism, marketing, recognition of individuals plus the inaugural RACQ People’s Choice Awards in 2017.

“Queensland Airports Limited has enjoyed a decade-long association with the

Queensland Tourism Awards as its presenting partner. We see the awards as the premier annual forum for showcasing and celebrating an industry which makes such an important

contribution to our state’s economy and identity. With four airports covering the

coastal cities of Gold Coast and Townsville, and Longreach and Mt Isa in outback

Queensland, QAL appreciates that the awards provide exposure to a broad range

of tourism operators across the state.”

~ Chris Mills, CEO

Queensland Airports Limited

ABOUT THE AWARDS

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ABOUT THE AWARDS cont.

The Queensland Tourism Awards aim to:

• Publicly recognise and reward excellence throughout

the Queensland tourism industry

• Support improved planning, development and internal

analysis for tourism businesses

• Promote a benchmark for industry best practice

• Reinforce the value and contribution of Queensland’s

$23 billion tourism industry

• Emphasise consumer confidence and industry pride

for Queensland’s tourism products and regions

• Encourage the continual raising of standards among

Queensland tourism operators through accreditation

and certification

• Provide an annual platform of celebration for the

industry through networking opportunities for industry,

supporters and sponsors

• Offer an opportunity for successful entrants to

progress to the Australian Tourism Awards and

compete against other states at a national level.

“Completing the submission process for the Queensland Tourism Awards is an important annual key

business activity for BIG4 Adventure Whitsunday Resort. We won our first Queensland Tourism Award in 2006 and have won gold another

five times since then, most recently in 2016. Collating information for the

awards ties in with our annual business planning, covering all aspects of sales and marketing, operations, customer

service, responsible tourism, innovation and much more. We share the process with our team which makes our staff incredibly proud when we win on a Queensland level. To us, as much as we enjoy winning and the amazing

sense of achievement we feel, it is an important overview of our business and a thorough analysis of the past

year, which we are able to share with our team, while learning about our

business operations, developing each area as identified and implementing

future business planning. We proudly promote our award wins and will continue to enter the Queensland

Tourism Awards for years to come!”~ Greg and Naomi McKinnon, Owners,

BIG4 Adventure Whitsunday Resort

The Queensland Tourism Industry Council (QTIC) is the

peak industry body for tourism in Queensland, acting

as “The Voice of Tourism”. QTIC is a private sector,

membership-based organisation representing the

interests of the tourism and hospitality industry across

Queensland.

QTIC has proudly hosted and managed the Queensland

Tourism Awards since 2010.

In addition to coordinating and hosting the QTA Gala

Ceremony, QTIC also coordinates the annual Awards

judging process and is one of the state owners of the

Australian Tourism Awards.

AWARDS MANAGEMENT

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GALA CEREMONY

As of 2016, entrants in business categories of the

Queensland Tourism Awards are required to be

accredited or certified through a recognised program.

Accreditation benefits tourism operators by offering a

competitive advantage, providing industry recognition of

business commitment to quality products and services,

and improved business process and planning.

QTIC, as host of the Queensland Tourism Awards,

is firmly committed to continually lifting standards in

the Queensland tourism industry and is proud to be

managing the Australian Tourism Accreditation Program

in Queensland.

All entrants are required to be accredited upon

nomination, with the exception of entrants in the

following categories:

• Major Festivals & Events

• Festivals & Events

• Specialised Tourism Services

• The Richard Power Award for Destination Marketing

• Tourism Restaurants and Catering Services

• Excellence in Food Tourism

• Outstanding Contribution by a Volunteer or Volunteer

Group

• Young Achievers Award

• The Marie Watson-Blake Award for Outstanding

Contribution by and Individual

QTIC provides advice and support to industry operators

to become accredited and certified.

ACCREDITATION AND CERTIFICATION

The Queensland Tourism Awards Gala Ceremony

is recognised as the largest and most prestigious

event for Queensland’s collective tourism industry.

Each year, the QTA Gala Ceremony brings together

900 guests to celebrate and acknowledge the

outstanding achievements of peers and colleagues.

The Gala Ceremony provides an opportunity to

network with Federal and State Ministers, Board

members from QTIC and Tourism and Events

Queensland, as well as owners, senior managers

and key decision makers from the state’s leading

tourism associations and enterprises.

The 2017 Gala Ceremony will be held on Friday,

10 November at the Brisbane Convention &

Exhibition Centre.

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KEY FACTS ON THE 2016 AWARDS

JUDGES IN 2016

ENTRIES RECEIVED IN 2016

GUESTS AT GALA CEREMONY

CATEGORIES TO ENTER IN 2016

$23BILLION

VALUE OF QUEENSLAND

TOURISM INDUSTRY

2016 MEDIA

IMPRESSIONS OF #QTA16

70,000ON INSTAGRAM

18 28 159 872

4.5mPEOPLE REACHED

VIA TARGETED MEDIA COVERAGE

EQUIVALENT ADVERTISING VALUE OF COVERAGE

233,000QUEENSLANDERSDIRECTLY & INDIRECTLY EMPLOYED BY TOURISM

$1.5m$1.5mPIECES OF MEDIA COVERAGE720


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“Qantas is a proud sponsor of the Queensland Tourism Awards. We seek every opportunity to support Australia’s booming tourism industry and we are delighted to partner with an

organisation that recognises the outstanding achievements and

contributions of our Queensland tourism operators.”

~ Elsa Dalessio Regional Manager Queensland,

Qantas Airwarys Limited

Sponsorship with the Queensland Tourism

Awards enables your organisation and brand to

demonstrate its commitment to, and connection

with, Queensland’s $23 billion tourism industry.

In addition, sponsors also show their support of

continued improvement of product quality and

standards within the tourism industry.

Varying levels of sponsorship and an extensive

promotional program deliver wide-spread

exposure for your organisation and brand

across a range of mediums associated with the

Queensland Tourism Awards.

Take a look at what the exciting Gala Ceremony

is all about by viewing the 2016 Highlights Reel.

Sponsors and partners of the Queensland

Tourism Awards are offered:

• Opportunities to expand relationships,

collaborate and broaden existing networks

with industry and business leaders;

• Showcase opportunities for your brand,

products and services to targeted and

influential audiences;

• Recognition for your organisation and its

support of the continual improvement of

tourism quality in Queensland;

• Brand development and promotional

opportunities within industry networks , and

traditional and digital media;

• Social media exposure through QTIC and QTA

digital channels and partnership engagement;

• Alignment of your business with excellence

through the industry’s leading Awards

Program.

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WHY SPONSOR THE AWARDS?

https://www.youtube.com/watch?v=7bxLIK1DdIA

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LEVELS OF INVESTMENT

The Queensland Tourism Awards partnership program offers four levels of corporate sponsorship.

Sponsors and partners of the Queensland Tourism Awards are provided the following benefits:

SPONSOR BENEFITS GOLDSPONSOR

SILVERSPONSOR

BRONZESPONSOR

CATEGORYSPONSOR

Your company logo displayed in the sponsor section of the Queensland

Tourism Awards (QTA) website, with a direct link to your website.

A brief description of your company to be displayed on the official QTA

website along with links to your social media accounts.

Acknowledgement as a QTA sponsor to all QTIC members and all QTA

entrants in pre-event email communication.

Invitation to network with QTIC corporate partners, QTA judges and

sponsors at a QTA wine judging event in August 2017.

Company Logo included on the official Invitations to all VIP’s and invited

guests/entrants.

Invitation to attend and verbal acknowledgement at the QTA pre-awards

VIP sponsor and industry leaders networking function.

The opportunity to be interviewed for distribution on QTIC social media

channels at the QTA pre-awards VIP sponsor and industry leaders

networking function

Complimentary tickets to attend the Gala Awards Ceremony. 10 6 2 2

Invitation to attend the post QTA Sponsors Thank you function in

March 2018.

Preferential seating at the Gala Ceremony in the VIP area with industry

leaders and invited guests at the front of the room.

Company name mentioned during the Gala Ceremony.

Company Logo featured on screen during the Gala Ceremony during

your relevant category sponsorship.

Company logo featured on the looped sponsors reel, played numerous

times during the VIP pre-function and Gala Ceremony.

Company logo featured on the sponsor’s page of the Gala Ceremony

Awards Program, which is provided to approx. 850 guests.

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LEVELS OF INVESTMENT CONT.

SPONSOR BENEFITS GOLDSPONSOR

SILVERSPONSOR

BRONZESPONSOR

CATEGORYSPONSOR

Company logo featured next to your relevant category sponsorship in

the Gala Ceremony Awards Program.

Advertisement in the printed Gala Ceremony Awards Program provided

to approx. 850 guests.Full Page Half Page

Quarter Page

Company name and logo featured in the electronic version of the Gala

Ceremony Awards Program (which will be distributed post event).

Number of Award categories aligned to your business (if available). 2 1 1 1

Sponsors recognised and featured in relevant QTA and QTIC social

media channels in relation to their category sponsorship.

Business logo to appear next to your relevant category sponsorship

on all winners certificates.

Opportunity for an ‘on the floor’ cross to company spokesperson at the

Gala Ceremony and announce winner of relevant category (if feasible).

Sponsors Certificate to recognise the level and year of sponsorship

support.

Opportunity to meet, network and take a photo with the gold winners

after the Gala Ceremony.

Invitation to attend and network at the post Gala Ceremony after party.

Accommodation in a Brisbane city hotel for the night of the awards

(One (1) room available per sponsor).

Receive a media summary and report of the outcomes from the 2017

Queensland Tourism Awards.

Invitation to attend the post QTA Sponsors Thank you function in

March 2018.

TOTAL INVESTMENT$25,000 + GST

$12,500 + GST

$6,800 + GST

$2,800 + GST

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AWARD CATEGORIES

Please note that sponsorship of some award categories have already been assigned to existing sponsors.

Categories marked * are available for sponsorship

CATEGORY NAME CURRENT SPONSOR

1 Major Tourist Attractions QUEENSLAND AIRPORTS LIMITED

2 Tourist Attractions *

3 Major Festivals & Events XXXX

4 Festivals & Events *

5 The Steve Irwin Award for Ecotourism Department of National Parks, Sport and Racing

6 Cultural Tourism Queensland Performing Arts Centre

7 Qantas Award for Aboriginal and Torres Strait Islander Tourism Qantas

8 Specialised Tourism Services Village Roadshow Theme Parks

9 Visitor Information Services Bookeasy

10 Business Event Venues *

11 Major Tour & Transport Operators QUEENSLAND AIRPORTS LIMITED

12 Tour & Transport Operators Riverlife

13 Adventure Tourism EY

14 The Richard Power Award for Destination Marketing Bookeasy

15 Tourism Restaurants & Catering Services *

16 Tourism Wineries, Distilleries & Breweries *

17 Caravan and Holiday Parks Caravanning Queensland

18 Hosted Accommodation *

19 Unique Accommodation *

20 Self Contained Accommodation *

21 Standard Accommodation *

22 Deluxe Accommodation *

23 Luxury Accommodation Brisbane Convention & Exhibition Centre

24 New Tourism Business QUEENSLAND AIRPORTS LIMITED

25 Excellence in Food Tourism *

26 Outstanding Contribution by a Volunteer or Volunteer Group AVIS

27 Young Achievers Award HOSTPLUS

28 The Marie Watson-Blake Award for Outstanding Contribution by an Individual

Qantas

29 RACQ People’s Choice Award – Experiences and Services RACQ

30 RACQ People’s Choice Award – Accommodation RACQ

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2016 SPONSORS

ENTERTAINMENT SPONSOR

BRONZE SPONSORS

TourismTribe

PLATINUM SPONSOR AWARDS PARTNER

SUPPORTING PARTNER GOLD SPONSORS

SILVER SPONSORS

CATEGORY SPONSORS

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CONTACT:

Gemma Haskings or Katie Driml


(07) 3236 1445 • [email protected]

2017 sponsorship proposal - queensland tourism awards · ii t ourism & hospit ality career...

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