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MOSES CORE

Deliverable D 4.3

Report on first year’s industry outreach events

Work Package: WP 4: Industry Outreach Date (mm/yy): August 2013 (last edited) Dissemination level: Public Author: Yulia Korobova

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Table of Contents 1. Open MT Showcases ................................................................................................. 3  1.1. Format ..................................................................................................................... 4  1.2. Audience ................................................................................................................. 5  2. Outreach event in Europe ........................................................................................... 6  2.1. Open MT Showcases in Monte Carlo, Monaco ...................................................... 6  2.1.1. Results .................................................................................................................. 7  2.2. Open MT Showcases in Paris, France .................................................................... 7  2.2.1. Results .................................................................................................................. 7  Attendee evaluation ....................................................................................................... 8  3. Outreach event in Asia ............................................................................................... 8  3.1. Open MT Showcases in Beijing, China .................................................................. 8  3.1.1. Results .................................................................................................................. 8  4. Outreach event in North America .............................................................................. 9  4.1.1. Results .................................................................................................................. 9  5. Conclusions .............................................................................................................. 10  6. Plans for 2013 .......................................................................................................... 11  

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Executive Summary This report on industry outreach events outlines the first year’s results in accordance with Communication plan (D4.1) delivered in May 2012. The goals of industry outreach events are to promote the use of Open MT and Moses in particular, as well as to share the learnings and the research progress. With events in Asia, Europe and North America we planned to attract at least 30 attendees per session. In 2012 we succeeded in attracting a larger attendance than targeted to promote three key messages: 1. Moses is a state-of-art machine translation toolkit. It is best suited to making specialized MT engines for specific clients and industry-domains. 2. Using Moses helps ensure flexibility and choice for users and fosters a healthy competitive landscape. 3. Using Moses helps to improve translation processes and capacity and create new business opportunities. Participants TAUS is a leader of Work package 4 “Industry Outreach” and is supported by UEDIN and ALS (now Capita Translation and Interpreting)

1. Open MT Showcases

The free Open Source MT Showcases took place in Monte Carlo, Beijing, Paris and Seattle.

Prior to the events an online promotion campaign was implemented to reach and attract participants.

Image 1 TAUS at the Open MT Showcase in Seattle, 2012

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1.1. Format The opening talk introduced Moses SMT and gave an overview of various use-scenarios from small and large companies that have or are in the process of incorporating MT into their service offerings or operations. This was followed by 4-6 presentations from Moses users. The meetings ended with highly interactive panel discussions where participants posed questions to speakers.1

Image 2 Open Source MT Showcase presentation on Slideshare, 2012

To frame the content at each event an explanation was provided of four models of Moses adoption. Each speaker presentation was then contextualised with respect to which of the fours models it was situated in. Model 1 and 2 – Companies install, train and run own engine(s) Speakers came from AVB Translations, Adobe, CrossLang, Institute of Automation, Chinese Academy of Science, Logrus, Straker Translations, Sybase, Symantec and Trusted Translations

Model 3 – Commercial offerings built on Moses, often provided by translation companies Speakers came from Capita Translation and Interpreting (formerly Applied Language Solutions), Hunnect, Pangeanic and Tilde Model 4 – Commercial offerings combining Moses and other technologies, usually provided by technology specialists Speakers came from tauyou and Safaba Translation Solutions At each event participants received a copy of the program and 1 page overview of the MosesCore project.

1 All presentation are available on the MosesCore website: http://www.statmt.org/mosescore/index.php?n=Main.Videos

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1.2. Audience Overall we have exceeded the targeted amount of 30 participants per session by 50%. Usually most of those that registered actually participated. The exceptions were Beijing, where almost all registrants attended and Monte Carlo where half of registrants attended.

Chart 1 Open MT Showcases: Registered vs. actual participants, 2012 The following chart shows the comparison between the previous participants of of the TAUS events and the new participants with the special interest in the Open MT Showcases. It’s clear that we have managed to attract new participants and raise a new audiences awareness of open MT.

Chart 2 Open MT Showcase: First time at TAUS event vs. returning participants, 2012

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The following chart represents participants per type. According to the data, half of the attendees at the Open MT showcases throughout the year were language services providers (49%), a key target audience.

Chart 3 Open MT Showcases: Type of participants, 2012

2. Outreach event in Europe

2.1. Open MT Showcases in Monte Carlo, Monaco  Hosted at: Globalization and Localization Association Date: 25 March 2012 Aim: Raise awareness/demystify MT, help to set expectations, share knowledge/best practices, explain Moses Audience: Translation Companies Number of participants: 40 Presentations: 1. TAUS Moses Open Source MT. The Landscape, Rahzeb Choudhury, TAUS 1. Friendly Machine Translation, Diego Bartolome, tauyou 2. Moses on the Cloud. Do-it-yourself Machine Translation, Andrejs Vasiljevs, Tilde 3. High quality self-serve MT in SmartMATE, Jie Jiang, Applied Language Solutions 4. "Moses, Moses: Let my people go." Moses MT engine feasibility study, Serge Gladkoff, Logrus 5. A Moses engine for legal translation, Joel Sigling, AVB Translations 6. Moses from the point of View of an LSP: The Trusted Translations experience,

Gustavo Lucardi, Trusted Translations

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2.1.1. Results   The event was held on a sunny Sunday in Monte Carlo, leading to a low registered to attendance ratio (2:1). From the feedback we elicited at the time from the audience, which tended to have very little knowledge of MT in general, they found it useful overview. There was no formal feedback process as the event. The session provided a good platform for Moses based vendors to raise awareness of their solutions to new audiences. “Presenting at the MosesCore events has given tauyou the opportunity of sharing its knowledge and learning from others as well. Besides, this significantly increases the

awareness of our solutions, and has generated some interesting leads for our company.”

Diego Bartelome, tauyou

2.2. Open MT Showcases in Paris, France  Hosted at: Localization World Date: 4 June 2012 Aim: Raise awareness/demystify MT, help to set expectations, share knowledge/best practices, explain Moses Audience: Translation Buyers, Translation Companies, Translation Technology Providers Number of participants: 56 Presentations:

1. TAUS Moses Open Source MT. The Landscape, Jaap van der Meer, TAUS 2. Moses inside Symantec, Fred Hollowood, Symantec 3. An MT journey: MT in use at Sybase, a SAP company, Kerstin Bier, Sybase 4. Bologna Translation Service: Making education accessible across Europe, Luc Meertens, CrossLang 5. Moses: The Trusted Translations Experience, Gustavo Lucardi, Trusted Translations 6. The ups and downs of implementing an MT environment for English - Hungarian, Sándor

Sojnóczky, Hunnect 7. Pangea MT putting open standards to work, Manuel Herranz, Pangeanic

2.2.1. Results There was a very good attendance for the session and good feedback from speakers and attendees.

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“I liked that there was a variety of perspectives and the question and answer session at the end”

Attendee evaluation

“I loved the enthusiasm of the speakers” Attendee evaluation

"The Open MT events in Paris provided a very good showcase stand where

Pangeanic's open sources technologies were better known. We were happy to see good acceptance and feedback from the audience and that the event generated good

contacts and commercial leads".

Manuel Herranz, Pangeanic

3. Outreach event in Asia  

3.1. Open MT Showcases in Beijing, China  Hosted by: TAUS Date: 23 April 2012 Aim: Raise awareness/demystify MT, help to set expectations, share knowledge/best practices, explain Moses Audience: Academia, Translation Buyers, Translation companies from China, Translation Technology Companies from China Number of participants: 38 Presentations:

1. Introduction by Jaap van der Meer, TAUS 2. TAUS Moses Open Source MT.

The Landscape, Rahzeb Choudhury, TAUS

3. How we use Moses to develop our multi-lingual Machine Translation systems, Chengqing ZONG, Institute of Automation, Chinese Academy of Sciences

4. High quality self-serve MT in SmartMATE, Jie Jiang, Applied

Language Solutions 5. Moses tool set. A set of tools based on Adobe technology to simplify your usage of

Moses, Yu Gong, Adobe 6. Building a Maori Moses engine, Grant Straker, Straker Translations (the

presentation was given without slides)

3.1.1. Results This session was helpful for demonstrating that Moses is a useful solution of the Chinese market, with the presentation from Chengqing clearly highlighting that

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Moses is the state-of –the –art. The session also attracted two local Moses based vendors, iTransHub and LingoSail, raising their profiles and further underlining the marketability of Moses in China.

4. Outreach event in North America  4.1. Open MT Showcases in Seattle, USA Hosted at: Localization World Date: 17 October 2012 Aim: Raise awareness/demystify MT, help to set expectations, share knowledge/best practices, explain Moses Audience: Translation Buyers, Translation Companies, Translation Technology Providers Number of participants: 50 Presentations: 1. The Landscape, Rahzeb Choudhury, TAUS 2. Moses Tutorial and Other Open Resources, Achim Ruopp, TAUS labs 3. Two Practical Use Cases at AVB Translations, Joel Sigling, AVB Translations 4. Full Service Enterprise-Specific MT for Global Enterprises, Alon Lavie, Safaba Translation Solutions 5. Language Processing Techniques for Statistical Machine Translation, Diego Bartolome, tauyou 6. The Simple Install – Streamlining Moses Setup for Industry Scale Users, Jeff Rueppel, Adobe 7. The EMC Moses Training experience, Pablo Vazquez, EMC (EMC did not grant permission to make the slides public after the event) Use cases/presentations are available on the MosesCore2 website as well as on Slideshare3.

4.1.1. Results The session was well attended and the feedback via the evaluation forms was that the session was good. “Presenters were very knowledgeable and this information was useful for my needs.”

Attendee “Very informative, I learnt a couple of new things, it's a very good format and Rahzeb is a great moderator”

Attendee “Good understandable discussion and productive discussion”

Attendee 2 http://www.statmt.org/mosescore/index.php?n=Main.Videos 3 http://www.slideshare.net/TAUS

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“I like the final Q&A most, that’s when the good stuff comes out” Attendee

“I had very little knowledge about MT. I got a very good overview. Excellent!”

Attendee

“Real life examples!” Attendee

“I liked the variety of speakers and there relatively short talks. I got a good

overview.” Attendee

“I enjoyed hearing from others about their experiences.”

Attendee

“Great information to help on first steps based on true experience.” Attendee

“It (the session) met my expectations as I am looking for basic info on MT.”

Attendee

5. Conclusions Based on feedback from participants and speakers all Open MT Showcases were thought to be well resourced, and had interesting and relevant content. It is clear that these events help ensure Moses has sufficient awareness in the translation industry and that the consortium is able to learn about industry usage through the interaction at events.

One of the primary lessons was that people came to the events to learn not only about Moses, but also more generally about machine translation. Next year’s events will be positioned as MT Showcases as a consequences. People in industry seek ease and simplicity of use. The launch of version 1 of Moses will go some way to addressing this issue. It was clear that many participants were in the very early orientation stages of making a decision on whether and how to adopt MT. Unless end-clients demand MT to help reduce cost, handle volume and/or reduce turnaround time, the decision making process takes a year or often two. Given that many computer-assisted tools are or have already integrated MT vendor’s solutions, we can expect that MT adoption is taking place independently of MosesCore outreach events. These vendors solutions include many Moses based customizable solutions, such as those from the speaker during the Showcases, as well as from Microsoft and Google.

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The Showcase events clearly serve a useful purpose by demystifying MT and setting expectations for beginners, providing a way for Moses based solutions to be highlighted, as well as getting feedback from the industry. The industry does not stand still. In 2012 we saw proprietary solutions, for example, from Microsoft, evolve by being extremely easy to use and keenly priced. It is unlikely that the Showcases are sufficient to grow Moses adoption. All they can do is ensure awareness and help the project team to be responsive to market preferences.

6. Plans for 2013

In light of our key learning point, the events will be repositioned as MT Showcases in 2013, where at least half the content will focus on Moses and or open source MT. The following events are scheduled for 2013:

-­‐ MT Showcases in Singapore, 10 April 2013. Hosted at Localization World -­‐ Open MT Showcases in London, UK, 12 June 2013. Hosted by Localization

World -­‐ Open MT Showcases in Santa Clara, USA, 9 October 2013. Hosted at

Localization World We will also organize a meeting of Moses Users in industry to look help share their experiences and look at areas of cooperation.