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MOSES CORE

Deliverable D 4.2

Industrial Outreach Web Presence and e-Communications Report

Work Package: WP 4: Industry Outreach Date (mm/yy): August 2013 (last edited) Dissemination level: Public Author: Yulia Korobova

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Table of Contents 1. Communications ........................................................................................................ 3  

1.1. Market Research and Reporting .......................................................................... 3  1.2. Use Cases ............................................................................................................ 4  1.3. Publications ......................................................................................................... 4  1.4. E-Bulletins .......................................................................................................... 5  

2. Moses Tutorial ........................................................................................................... 6  3. Other Resources ......................................................................................................... 8  

3.1. MosesCore Outreach Repository ........................................................................ 8  4. Social Media Campaigns ........................................................................................... 9  5. General Conclusions and Plans for 2013 ................................................................. 10  

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Executive summary In May 2012 the Communications plan (D4.1) was completed. This plan outlined goals and approach to MosesCore Industrial Outreach for the period February 2012-January 2015, describing the targeted audiences, the overview of the resources (human and financial), defining the key messages and the communication channels to be use during the project period. This document, Industrial Outreach Web Presence and e-Communications Report (D4.2), reviews the first year’s results. Main goal of D4.2 outreach activities is to provide ongoing news flow of Moses development, use case stories, market research, events and related communications. The goals for 2012 were met, and sometimes exceeded. We developed an online MT & Moses Tutorial, which was not required by the project’s Description of Work, but thought by the Consortium to be an important complement to outreach events (see report D4.3). Participants TAUS is a leader of Work package 4 “Industry Outreach” and is supported by UEDIN and ALS (now Capita Translation and Interpreting).

1. Communications

1.1. Market research and reporting

At the beginning of the project (Q1 2012) we undertook a survey among Moses users, asking them to inform of their progress and experiences with Moses, and in particular to highlight the challenges they have encountered, as well as to suggest solutions.

50 organizations contributed to this study.

The research results are reflected in the report “Moses users changing priorities” (May 2012)1, which outlined findings and arising recommendations. The outcomes

also served as a guide for future Moses development activity and the focus of outreach activity. We identified a need to attract language service providers (LSPs) to events and online resources.

1 http://www.statmt.org/mosescore/index.php?n=Main.Publications

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The report has over 300 downloads.

Note this report built on a similar study (Q1 2011) and report (Q2 2011), “Moses users – Experiences and future requirements”2 prior to MosesCore.

1.2. Use cases Four complimentary Open Source MT Showcases were held in 2012 (see report on D4.3: Industry Outreach Events). All the presentations are publicly available via the MosesCore project website

-­‐ TAUS Open Source MT

Showcases, Monaco, hosted at GALA in Monte Carlo, Monaco (March 25, 2012)

-­‐ TAUS Open Source MT

Showcases, Beijing, prior to the TAUS Asia Summit (April 23, 2012)

-­‐ TAUS Open Source MT Showcases, Paris, hosted at Localization World (May

30, 2012)

-­‐ TAUS Open Source MT Showcases, Seattle, hosted at Localization World (October 17, 2012)

The twenty-five use case presentations given at these dedicated events were uploaded to Slideshare and made publicly available. At the end 2012 they had been viewed a total of 10,500 times, making an average of 420 views per talk (see also report D4.3: Industry Outreach Events).

The slides can be found via this link.3

1.3. Publications

The outcomes of the Open Source MT Showcases were also described in these articles published on the TAUS website4 after the events: “Six Moses machine translation use cases” by Rahzeb Choudhury

2 https://www.taus.net/reports/moses-users-experiences-and-future-requirements 3 http://www.statmt.org/mosescore/index.php?n=Main.Videos 4 http://www.statmt.org/mosescore/index.php?n=Main.Publications

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The first of twelve TAUS Open Source Machine Translation Showcases took place over the weekend in Monaco just ahead of GALA’s annual conference. Talks from Diego Bartolome (Tauyou), Andrejs Vasiljevs (Tilde/LetsMT) and Jie Jiang (Applied Language Solutions) gave participants a good overview of Moses. “Moses takes TAUS to Beijing” by Rahzeb Choudhury With the growth of Chinese market, this Showcase was aimed at raising awareness about the open source toolkit, Moses in China. “Moses Showcases at Localization World in Paris” by Rahzeb Choudhury This article outlines the results of the third Moses Showcase that took place in Paris where 56 participants gathered together to learn the experiences of Symantec, Sybase, CrossLang, Trusted Translations, Hunnect and Pangeanic that have incorporated Moses as part of their services or operation. These publications had a total of 2,500 page visits (1, 900 unique page views) on the TAUS website.

1.4. E-Bulletins We created a standard template and branding for communications. Using the MosesCore log along side the enter button on all digital material. TAUS sent 5 MosesCore e-bulletins5 to an opt-in distribution list:

February/March - ‘Announcing MosesCore, Users Give Guidance, Four Complimentary TAUS Events’ This bulletin was used to give an extra push to the Moses survey and to announce the upcoming MT Showcases. E-campaign: 650 recipients April/May - ‘Moses Users Report, 9 Use Cases, Complimentary Events in Paris, Edinburgh & Seattle’ The “cover story of this bulletin is a complimentary user report outlining the Moses survey results. It informs of the users progress and experiences with Moses, highlighting challenges and suggesting solutions. E-campaign: 700 recipients 5 http://www.statmt.org/mosescore/index.php?n=Main.Newsletters

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June/July - ‘Moses Use Cases, MT Marathon Edinburgh, Showcase in Seattle’ This bulletin focused on results of the MT Showcase on Paris and the upcoming events in 2012. E-campaign: 750 recipients September/October - ‘Free Moses Tutorial, Showcase in Seattle’ Release of the Moses tutorial and preparations for the MT Showcase in Seattle are the key messages for this period. E-campaign: 850 recipients December 2012/January 2013 - ‘Event calendar 2013, Moses Survey’ The final year one newsletter announced the release of the Moses SMT releases v.1 E-campaign: 890 recipients An average open rate for the Moses e-Bulletins in 2012 was 40% of the total of recipients, which is higher than a common rate in technology mailings. Click through rates ranged between 25-35%.6

2. Moses Tutorial

The description of project did not foresee the preparation of an online tutorial. However it was felt that such a resource would:

(1) Provide an always-on resource for technical training.

(2) Complement the use cases slides published on SlideShare following the outreach events.

(3) Provide a useful content for academia and industry alike.

TAUS and UEDIN defined the target

audience and syllabus for the tutorial. Maxim Khalilov (TAUS), Barry Haddow (UEDIN) and Achim Ruopp (TAUS) put together content in the slide casts (slide presentations with recorded audio) and screencasts videos of live screen demos. The tutorial was launched on 18 September 2012 with a press release7. The tutorial is publicly available via the TAUS Labs8 website as well as via the MoseCore project’s website 9. Although, the tutorial is free, we chose to have a simple registration procedure to be able to track user demographics and in time gather customer feedback and ideas.

6 As soon as it is impossible to be 100% sure in the open rate, we do not take it as a hard and fast number. It is used here as general guide, and as a way of measuring the trends on our email campaigns. 7 https://www.taus.net//press-releases/free-open-source-machine-translation-tutorial-is-made-available-by-taus 8 https://labs.taus.net/mt/mosescore/50-moses-tutorial-guest 9 http://www.statmt.org/mosescore/index.php?n=Main.Tutorials

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At end 2012 there were 294 registered users, from 79 countries, underlining the global user base of the tutorial. The following charts give an overview of the demographics of tutorial users and usage statistics. The first chart confirms that there is a cross section of users and that we were able to attract a good number of users from LSPs. In Q4 2013 we will follow up to gather indicators on Moses adoption resulting from tutorial usage. Only 26 of the 294 registered tutorial users attended an Open MT Showcase event in 2012, confirming our assumption that relatively few “technicians” are attracted by the industry events, which are typically oriented towards a business audience.

Top 20 Countries by Page Views and Unique Views on TAUS Labs

The chart above highlights the global user base, with three continent represented in the top twenty countries by pages views and unique page views on the TAUS Labs

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website. The figures for the Netherlands exclude traffic arising from TAUS, who are based in Amsterdam. The chart below shows the distribution of views of the various modules of the tutorial, which are found in SlideShare as recorded slidecasts or demos.

(Views Sept 2012-July2013)

3. Other resources

3.1. MosesCore Outreach Repository The MosesCore project’s website is the main repository of all the use cases, reports and articles. To extend an outreach we have also chosen to host on TAUS Labs website a section dedicated to MosesCore where visitors can find various resources dedicated to the use of open MT. The following chart presents the monthly developments of the visitors of Moses resources. The activity peak was in September 2012 with the public release of the free open source machine translation tutorial.

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Analytics of the MosesCore project website will be available in the next annual report.

4. Social media campaigns From February 2012 onwards TAUS has actively used Twitter, Facebook and Linkedin groups to promote content and events. By means of social media monitoring TAUS keeps track of messages and remarks from the audience about Open MT and the Moses Core Project. There is already an existing Linkedin Group for Moses, started well before the MosesCore project, which is a sub-group of the Automated Language Group. The group has less than 100 members. We did not want to start a rival group. Given that we are able to leverage the TAUS

Translation Automation LinkedIn Group with over 3000 members for dissemination and the Moses support list is already recognized as a great source for the technical community we felt a MosesCore Linkedin Group is not required. In fact, we often see EC projects creating LinkedIn Groups with very little membership and activity resulting.

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5. General conclusions and plans for 2013 We can reasonably conclude that:

• The user survey and resulting report helped to identify focus areas and target audiences for the project team.

• The online tutorial (out-of-plan) has been a successful cost-effective initiative, reaching audiences that were unlikely to attend industry events. We could never have reached 294 people from 79 countries through face-to-face technical workshops. We have been successful in attracting LSPs, as key target group.

• The use cases presented at outreach events were well exploited, being viewed 10,500 times in the reporting period and providing significant exposure for MT vendors using Moses. Thus helping to grow the Moses eco-system in industry.

• The email and social media activity have served their purpose by guiding interested people to online resources in good numbers.

In 2013 we plan to rerun the user survey, reflecting on whether the issues highlighted in previous reports have been tackled and identifying focus areas. We will continue to use the e-Bulletins, social media, use cases on Slideshare, articles and Moses resources web repository to ensure sufficiently exposure. More strategically, in the next months we will begin to look at longer-term industry support for Moses.