Personal Marketing Strategy

Cynthia Thayer

Marketing Strategy MK310September 19, 2010

Executive Summary Situation Analysis Market Segments Strategy Market Size Growth Potential Personal Positioning Marketing Plan Summary

Table of Contents

Cynthia Thayer Graduate in 2010 Bachelors in Business Administrative

◦ Previous experience from family business◦ Eventually own a new business◦ Experience in retail, food service and insurance◦ Build something that is enjoyable by all

(employees, community, investors)

Executive Summary

Goal◦ “Own a successful business in Northern MN

focused on the enjoyment of the outdoors” Objective

◦ Own a small business with chances to grow◦ Gain experience managing similar business

ventures◦ Build reputable relations in the community◦ Work with the communities around me and help

with growth in the community◦ Gain mentors to help meet my objectives and goal

Situational Analysis

SWOT Analysis

•Marketable position due to family experience

•Completed 4 yrs of school with background in small retail business

•Worked several jobs with emphasis in Customer Relations

•Female against males in same field

•Never owned a small business before

•Unsure of how to get foot in door for the new business to start

•Young and inexperienced running a business

•Can become too competitive

•Can rely too much on others in certain areas

•Knowledgeable of the work•Lived in Northern MN•Easy to learn new techniques•Family Business along same lines

Strength

Weakness

Opportunities

Threats

Wants of potential employers:◦ Hard working, dedicated, driven, goal orientated,

team player Able to offer:

◦ Committed & dedicated to a job◦ Devoted & creative during a job◦ Team player on and off the job◦ Computer skills, Office equipment, Customer

orientated

Marketing Segments

Own a small business with chances to grow◦ Purchase an existing business and add or start a new business depending on financial

ability

Gain experience managing similar business ventures◦ Apply for positions in the outdoors venue: bike shops, sportsman stores, outdoor

stores (i.e. Scheel’s, Gander Mountain, Sportsmen's Warehouse, Cabela’s)

Build reputable relations in the community◦ Assist in community events as a sponsor, volunteer in area events (Habitat for

Humanity, Wildlife Preservations, Hunting and Fishing events for kids)

Work with the communities around me and help with growth in the community◦ Start a business to add income to the community, offer jobs to those in need, assist in

beautification projects and environmental projects in the area

Gain mentors to help meet my objectives and goal◦ Meet with experienced owners for advice and help. Join Chambers of Commerce for

assistance in needs regarding business, communities and sponsorships for events in the area

Strategy

48%

21%

23%

8%

Sporting Goods, Hobby, Books and Music Stores

Sporting GoodsHobbyBooksMusic

Market Size

Sporting Goods

Hobby Books Music

2007 23642 10739 11724 4832

2008 23663 10640 11329 4416

2009* 23684 10541 10934 4000

2,500

7,500

12,500

17,500

22,500

* 2009 data was not available at time, estimates only

Sto

res in

Th

ou

san

ds

Growth Potential

Will gain bachelors degree by years end Have obtained managerial position at work Been involved in retail atmospheres for 10+

years Gain more experience, locate a good

location for a business and open before the spring sports season begins

Personal Positioning

Business Administrative Assistant with emphasis in insurance, retail and restaurants

Salary: $60,000 starting with ability to increase based on performance and knowledge gained

Manager◦ Fast food restaurants, small retail stores

Insurance agency◦ Customer Service Representative, Agent, Office Manager

Emphasis on knowledge of business techniques including:◦ Problem solving, managerial skills, office skills,

equipment knowledge, time management

Marketing Plan

“Own a successful business in Northern MN focused on the enjoyment of the outdoors”

Wants of potential employers:◦ Hard working, dedicated, driven, goal orientated, team

player Able to offer:

◦ Committed & dedicated to a job◦ Devoted & creative during a job◦ Team player on and off the job◦ Computer skills, Office equipment, Customer orientated

Own a small business with chances to grow Am able to reach the goals by meeting all

objectives that have and have not been planned

Summary

Business Administration Salary◦ http://

www.allbusinessschools.com/faqs/business-administration-salary.php

US Small Business Administration◦ http://www.sba.gov/

United States Department of Labor◦ http://www.bls.gov/oes/current/naics4_451100.htm

References