cycle industry
DESCRIPTION
TRANSCRIPT
Cycle Industry
Prepared by :Vikram Passy
1
Pedal driven Human powered
Bicycle
1817 in Germany by Baron Von Drais. Name of 1st bicycle was Running machine.
History of bicycles
History Indian bicycle Industry
Bicycle was seen in India in the year 1890.
Five persons in Punjab imported Bicycles.
Allowed to use bicycles on ‘The Mall' Shimla only for one hour in a
day.
INDIAN CYCLE INDUSTRY
The Indian Bicycle Industry is having an annual turnover of over 1.2 million bicycles.
Indian Bicycle Industry is second to that of china in international market .
Major players are 1. Hero Cycles Ltd 2. Atlas Cycles Ltd 3. TI Cycles 4. Avon Cycles Ltd5. Others
source::http://www.indianbicycleexporters.com/
Hero Group
F1 Series
Fast & Furious Range
Ranger MTBs / ATBs
RoadSters
City Bikes
Racers
9
Models
FOUNDER AND CHAIRMAN OF HERO HONDA
Brijmohan Lall Munjal
10
4 P’s
PRODUCT
1. CYCLES
2. RIMS
3. PEDALS
4. COLD ROLLED STRIPS
5. E – BIKES
PRICE
COST PLUS PRICING
PLACE
DEALERS
SUB - DEALERS
DIRECT COMPANY
PROMOTION
WALL PAINTINGS
TELEVISION
PRINT MEDIAS
Departments
Marketing
Manufacturing
Human Resource
Finance
Dispatching
Mass production Maintenance Kaizen rules
About Manufacturing Department
Suggestion
Reduction of prices Light Weight
Free gifts Advertisement
Designs.