helgeson - overview life cycle assessment in the poultry industry
TRANSCRIPT
An overview Life Cycle Assessment
in the poultry industry.
Minnesota Environmental Initiative Oct 2011
• Fully integrated poultry processor
• Partnerships with over 250 family farmers in Minnesota and Wisconsin
• Multiple brands, including Gold’n Plump
• Founded in 1926
Brand Portfolio
Carbon Accounting and Product Life Cycle Assessment
Carbon: Scope 2 and 3
Corporate Standard
Product Standard (LCA)
Scope 3 Standard
COMPANYFACILITIES
COMPANYVEHICLES
PURCHASEDELECTRICITY, STEAM, HEATING & COOLING FOR OWN USE
CAPITALGOODS
BUSINESSTRAVEL
EMPLOYEECOMMUTING
LEASEDASSETS
FRANCHISES
INVESTMENTS
PURCHASEDGOODS & SERVICES
FUEL & ENERGY RELATED ACTIVITIES
TRANSPORTATION& DISTRIBUTION
WASTE GENERATEDIN OPERATIONS
END-OF-LIFETREATMENT OF
SOLD PRODUCTS
USE OF SOLDPRODUCTS
PROCESSING OF SOLD
PRODUCTS
TRANSPORTATION& DISTRIBUTION
Upstream Scope 3Upstream Scope 3 Scope 1 & 2 Downstream Scope 3Downstream Scope 3
LEASEDASSETS
LCA
Cradle to grave assessment• Supply chain
• Process
• Use phase
• Disposal
Measurement• Quantitative data
• Create benchmarks
Improvement• Identify hot stops - areas of opportunity
• Measurable results
…engaging suppliers is vital, because many firms have direct control over only a small part of their products’ footprints. Gold’n Plump Poultry, a large American chicken producer, found that its own operations accounted for just 22% of the footprint of each chicken; 50% of the footprint came from the production of corn- and soya-based chicken feed.
-- Economist, Technology Quarterly, June 2nd 2011
CO2 eq percentage per kg chicken
INTERPRETATION Impacts beyond
operational control• Direct land use
• Soy and corn farming
Water bigger impact category than climate• Eutrophication and ecotoxicity
Product/packaging impact• Plastics
• Over-packaging
ACTION
Supplier and Industry Engagement
• Corn and Soy growers
• Packaging Suppliers
• Agriculture and environmental NGOs
• NCC National Chicken Council
• Agristats
Stakeholder Engagement
AC
TIO
NInternal engagement
• Redesign packaging
• Continuous process improvement
• Transportation & storage effi ciencies
Consumer engagement• Communication / education
• Transparency
Customer/retail engagement
• Use and disposal
• Incorporate favorable JB results across brands
• Marketing / communications
