cyberagent fy2012 q1-1
TRANSCRIPT
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1
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Smartphone “Ameba”
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Table of Contents
Overview of Consolidated Financial Results
SAP and Other Media Businesses
Ameba Business
FX Business
Comprehensive Internet Business
Summary
1
2
Overview of Consolidated Financial Results
Overview of ConsolidatedFinancial Results
(April 2012-June 2012)
3
ConsolidatedFinancialResults
*Sales by segment are reference number before deductions for intracompany transfers.
AmebaBusiness
1
SAP Business
Third Quarter Highlights (Apr. – Jun. 2012)
■ Sales: 33.7 billion yenIncrease 15.9% over the same quarter of the previous year
■ Operating Profit: 3.4 billion yenIncrease 8.3% over the same quarter of the previous year
■ Operating profit margin: 10.3%
■ Transition period from feature phone to smartphone
■ Sales: 6.1 billion yenIncrease 39.3% over the same quarter of the previous year
■ Operating Profit: 1.5 billion yenDecrease 4.0% over the same quarter of the previous year
■ Although Kompu Gacha regulations had an impact, overseas business did well
■ Sales: 7.4 billion yenIncrease 4.3 times over the same quarter of the previous year
Overview of Consolidated Financial Results
4Note 1: netprice.com, Ltd. was transitioned from consolidated subsidiary to our equity method affiliate in FY2010.Note 2: The stock of VOYAGE GROUP, Inc. was transferred in 3Q 2012, and so is no longer consolidated.
1The ratio of smartphone sales increased to 26% (it was 20% in the previous quarter)
Overview of Consolidated Financial Results
Quarterly Consolidated Sales
Quarterly Consolidated Sales(Unit: million yen)
FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012
Sales of netprice.com, Ltd. Sales of VOYAGE GROUP, Inc.Sales excluding netprice.com ,Ltd. and VOYAGE GROUP, Inc.
9,2889,947
11,009
14,41913,696
14,799 15,17816,216
17,050 17,354 17,78319,155 18,67219,160
18,50119,038 19,704
22,44122,767
24,413
26,70228,723 27,383
28,84130,035
33,92733,792
3,373 3,195
3,010
3,370 3,781 3,789 2,915
2,769 2,898 2,914 3,104
3,101 3,448 3,292 3,239
3,160
614 715 561
613 610 774 710
768 853 1,008 859
1,015 1,223 1,247 1,359 1,556
1,715
1,797 1,844
1,968
2,068
1,958
1,786
2,116 2,111
2,037
13,27513,857
14,580
18,402 18,08719,362
18,80319,753 20,801
21,276 21,74623,271 23,343 23,699
23,09923,754
21,419
24,238 24,611
26,381
28,770
30,681
29,169
30,95732,146
35,964
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
34,000
36,000
38,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
Increased 15.9% over the same quarter of the previous year
Sales16.4%
Engineer43.1%
Operation21.3%
Management13.4%
Administration5.8%
64 68 74 74 75 74 70 71 71 72 65 62 70 72 8047 47 47 48 50 52 55 59 61 63 67 68 72 75 72
616 638 648 638 639 529 540 536 538 563 612 610 621 636 778586 574 630 622 594 577 621 623 632 671 732 676 669 720 833186 188 229 229 231 236 282 298 295 306 407 438 493 542 707
1,499 1,5151,628 1,611 1,589
1,4681,568 1,587 1,597
1,675
1,883 1,8541,925
2,045
2,470
0
500
1,000
1,500
2,000
2,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
5
Note 1: The number of employees of netprice.com, Ltd., which had been a consolidated subsidiary until FY2009, is excluded.Note 2: The employees of VOYAGE GROUP, Inc. which was a consolidated subsidiary until 2Q 2012 are not included in the
above numbers or the numbers of new employees
Number of employees increased by 425 (including 267 new employees)Engineer ratio of 43.1% (it was 41% in the previous quarter)
連結役職員数の推移(四半期)
1 Overview of Consolidated Financial Results
(Unit: person) Quarterly Number of Employees in Consolidated Company
Quarterly Number of Employeesin Consolidated Companies
FY2009 FY2010 FY2011 FY2012
Headquarters (management)
FX & Investment development
SAP/Other media
Comprehensive Internet business
Ameba
Percentage distribution by job type (3Q)
6,769 6,560 6,713 6,619
5,159 5,3425,913
6,7146,236 6,467
7,289
8,353
7,291
8,696
10,254
0
2,000
4,000
6,000
8,000
10,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
6
1
* The SG&A expenses of VOYAGE GROUP, Inc. which was a consolidated subsidiary until 2Q 2012 are not included in the above numbers.
Personnel expenses increased due to hiring of new employees and experienced engineers
Overview of Consolidated Financial Results
Quarterly SG&A Expenses
Quarterly SG&A Expenses(Unit: million yen)
FY2009 FY2010 FY2011 FY2012
- - - - - - - 864 - - - 1,035 - - -1,293 1,354 1,325 1,278 1,047 1,266 1,065 1,285 1,175 1,313 1,328 1,609 1,490 1,821 2,434
96 90 88 77 68 76 71 73 80 71 75 87 81 92 96615 670 656 667 529 412 328 361 352 382 411 455 487 546 648668 645 693 677 301 316 352 470 546 595 589 707 846 1,111 1,218
1,048 857 906 796 574 577 1,325 911 1,188 1,177 1,649 1,417 1,142 1,585 1,8643,049 2,944 3,046 3,123 2,641 2,692 2,770 2,749 2,894 2,929 3,234 3,041 3,242 3,541 3,993
Earnings Incentives
OthersConsolidated adjustment
Office costs
Sales related costs
Personnel
Advertisement costs
-332 -215 -98 49465 645
205 862
1,262 1,655 1,648
2,267 2,335 2,382 1,582
627 767 508906
7101,175
871
1,769
1,822 1,707
643
1,364 1,552
2,936
927
494 743
584
8341,002
1,057
1,202
580
530 647
999
1,056 1,097
900
959
-71 -116 -38 -163 -63 -176
-56 -49
-56
45
-66 -142 -69 -70
24
-864-1,035
721 1,179 956 1,626 2,115 2,700 2,222 2,298 3,558 4,055 3,224 3,510 4,915 6,148 3,492 -1,500
-1,000
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
7*The stock of VOYAGE GROUP, Inc. was transferred in 3Q 2012, and so is no longer consolidated.
Operating profit
Ameba Business
Existing Business
1
FX Business
Investment Development
Business
Overview of Consolidated Financial Results
(Unit: million yen) Quarterly Operating Profit by Business Segments
Quarterly Operating Profit by Business Segments
FY2009 FY2010 FY2011 FY2012
Existing Business
FX Business
Investment Development Business
Earnings IncentivesAmeba Business
8
Factors in Profit Decline from 2Q (January to March) to 3Q (April to June)
1
● Additional investment in smartphones(SAP business, Ameba business, Internet Business Unit*)
● The restriction on use of “Ameba Pigg” by users under the age of 15 impacted the business as a whole
● Impact from Komp Gacha regulations
● Increased personnel, including 267 new employees
● Recoil from the high demand advertising season(January to March)
● Golf sponsorships
(1) Factors occurring in this period
(2) Seasonal factors
*Internet Business Unit: see page 13
Overview of Consolidated Financial Results
9
Unit: million yen Apr-Jun 2012 Apr-Jun 2011 Change
Net sales 33,792 29,169 15.9 %
Gross margin 13,746 11,294 21.7 %
Gross margin rate 40.7 % 38.7 % 2.0 points
SG&A expenses 10,254 8,070 27.1 %
Operating profit 3,492 3,224 8.3 %
Operating profit margin 10.3 % 11.1 % (0.7 points)
Ordinary profit 3,438 3,120 10.2 %
Current net pretax profit 4,188 3,284 27.5 %
Current net profit 1,823 1,817 0.3 %
1 Overview of Consolidated Financial Results
P L
10
Unit: million yen End of Jun 2012 End of Mar 2012 Change
Current assets 109,168 107,849 1.2 %
(Cash deposits + Securities) 21,600 24,328 (11.2 %)
Fixed assets 18,506 17,430 6.2 %
Total assets 127,675 125,279 1.9 %
Current liabilities 84,152 82,104 2.5 %
Fixed liabilities 1,528 1,787 (14.5 %)
Net assets 41,989 41,382 1.5 %
1 Overview of Consolidated Financial Results
B S
※Of total assets, the total of foreign exchange dealings cash segregated as deposits for customers is 60,800 million yen.(Foreign exchange dealings cash segregated as deposits for customers + foreign exchange dealings variation margin paid for customers + deposits kept separately)
11
1
Unit: million yen Sales Operating Profit
Ordinary Profit Net Profit
Forecast for FY2012 130,000 17,000 16,700 8,500
Results for 3Q (9 months) FY2012 101,902 14,557 14,407 6,912
Progress rate 78.4 % 85.6 % 86.3 % 81.3 %
Unit: yen Dividend per share Dividend increase rate (from the previous term)
Estimated dividend for FY2012 3,500 0 %
Dividend for FY2011 3,500 59%
Dividend for FY2010 2,200 120%
Overview of Consolidated Financial Results
Progress rate with respect to the forecast for FY2012
Progress rate for 3Q (9 months) with respect to the forecast for FY2012
Dividend forecast
Dividend forecast for FY2012
12
2 Comprehensive Internet Business
Comprehensive Internet Business
13
2
Internet Advertising Agency Business
Maintain sales by strengthening top clients sales structure
⇒ 474 client companies (166 less than the same quarter of the previous year)
Agency Unit(Former Internet Advertising Agency Business)
Internet Business Unit
Developing community services and social games
⇒ 15 released, 21 being developed
Comprehensive Internet Business
After October 2011
Before September 2011
NEW
Operating Smartphone Media Business
Comprehensive Internet Business
Comprehensive Internet Business Our organizational structure was changed in Oct. 2011.
9,839
11,12610,693 10,945 10,899 10,880
10,18610,701
11,191
13,102 13,499 13,908
15,448
16,915
15,194 15,715 15,58016,094
14,946
0.2% 0.3% 0.6% 0.6% 1.2%2.7%
5.2%
11.4%
16.6%
20.2%
22.7%
0.0%
10.0%
20.0%
30.0%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
14
2Ratio of smartphone advertising sales is 22.7%
Comprehensive Internet Business
Quarterly Agency Unit Sales
FY2008 FY2009 FY2010 FY2011 FY2012
Quarterly Agency Unit Sales(Unit: million yen)
Note 1: Agency Unit correspond to the old advertising agency business.Note 2: Quarterly sales are the reference value before the deduction of internal transactions.
Smartphone ratio
9,839 9,864 9,297 9,504 9,553 9,413 8,706 9,017 9,508 10,917 11,113 11,420 12,438 13,081 11,593 11,280 11,335 11,511 10,4890 1,262 1,396 1,441 1,346 1,467 1,480 1,684 1,660 2,150 2,306 2,403 2,832 3,385 2,812 2,648 1,663 1,329 1,0610 0 0 0 0 0 0 0 23 35 80 85 178 449 789 1,787 2,582 3,254 3,396
PCFeature phoneSmartphone
15
Internet Business Unit
2Smartphone “advertising media” is performing well, over 2.85 million downloads (as of the end of June)
"App Bargain Sale""Smartphone de CHANCE" "Kozukai Getton" "Point CM""10,000,000 Yen Prize"
For community services and social games, see page 37 onwards
Comprehensive Internet Business
16
3 SAP and Other Media Businesses
SAP and Other Media Businesses
*SAP: An abbreviation of Social Application Provider (providing game or service to game platform operated by other company)
17
5,272 5,773
5,954
6,442 6,274
6,678 6,533
6,242 5,907 6,063
5,719
6,738 6,894 6,618
6,346 6,383
7,654
10,522
11,656
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
Quarterly SAP and Other Media Businesses Sales(Unit: million yen)
FY2008 FY2009 FY2010 FY2011 FY2012
237 492 625 1,239 1,686 1,728 1,716 1,839 3,211 6,165 7,405
5,272 5,773 5,954 6,442 6,274 6,678 6,533 6,242 5,670 5,571 5,094 5,499 5,208 4,890 4,630 4,543 4,442 4,357 4,251
SAP business
Others (Ads, commerce etc.)
Note 1: VOYAGE GROUP, Inc. was excluded from our group through share transfer in 3Q of 2012. Its performance so far was removed.Note 2: Quarterly sales are the reference value before the deduction of internal transactions
Sales increased 1.8 times from the same quarter of the previous year.
SAP and Other Media Businesses
Quarterly SAP and Other Media Businesses Sales
3
230 454 572
1,159
1,599 1,635 1,609 1,719
3,066
6,008
6,650
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q1Q
18
809
5,840
Quarterly Domestic Sales on SAP Business Kompu Gacha was terminated at the end of May 2012.
3 SAP and Other Media Businesses
(Unit: million yen) Quarterly Domestic Sales on SAP Business
FY2010 FY2011 FY2012
Existing New (those released between Apr. and Jun.)
“Saint Seiya Galaxy Card Battle” released by TOEI ANIMATION CO., LTD.developed and operated by DeNA CO.,Ltd. and Cygames,Inc.
“MAJOR LEAGUE ALL-STARS” released in May 2012
Provided by CyberX Inc.
Apr-Jun 2012: 20 new titles
*Quarterly sales are the reference value before the deduction of internal transactions.
Activities of our group regarding Kompu Gacha
19
3
No provision of any items similar to Kompu Gacha described in the
original guideline “Examples of Kompu Gacha” Jun. 22
Started displaying of items-provision-ratio in Gacha
Stopped providing Kompu GachaMay 31
Sep. 1
SAP business follows the guideline of each platform.
Decided to stop providing Kompu GachaMay 9
SAP and Other Media Businesses
*Typical system with falls into Kompu Gacha:By explicitly showing certain combinations of two or more different items which shall be provided by Random-Item Charging,such as the Charged Gacha, operators would award another item to players who have collected such sets of items.
SAP事業
20
3“Rage of Bahamut” of Cygames, Inc.
Ranked first in grossing chart in App Store and Google Play in the U.S.
Ranked 1st in grossing in App Store in the U.S.
(as of June 13)
Ranked 1st in grossing in Google Play in the U.S.
(From Apr. 22; 15 consecutive weeks)
<No.1 in the U.S.>Number of users outside Japan
exceeded 2 million!
iOS version released in May 2012 Android version released in Feb. 2012
*Japanese title: “Shingeki-no-Bahamut”
*
SAP and Other Media Businesses
SAP Business
21
3 SAP and Other Media Businesses
Released in May 2012
“LEGEND OF THE CRYPTIDS”
Provided by Applibot, Inc.
To be released in July 2012
“Monster Maestro”
Provided by Applibot, Inc.
Strengthening overseas game (Jul.-Sep. 2012: 6 titles to be released)SAP Business
22
4 FX Business
FX Business
649
975
1,259
1,834
1,389 1,415 1,437
1,633
1,7661,897
2,191
1,5301,540
1,739
2,213 2,258
2,027 1,999
1,843
29,36638,777
46,94354,119
63,81171,263
85,71694,679
101,733110,345
119,061127,482
135,642145,183
154,889164,724
171,345181,969
188,455
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
0
500
1,000
1,500
2,000
2,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
Stable profit has been kept.
23
4
Asset on deposit as of the end of Jun.
60.0 billion yen (11.3% increase from the
previous quarter)
FX Business
Quarterly Sales on FX business and number of opened account(Net sales unit: million yen) (Number of opened accounts)
FY2008 FY2009 FY2010 FY2011 FY2012
Sales Number of opened accounts
649 975 1,259 1,834 1,389 1,415 1,437 1,633 1,766 1,897 2,191 1,530 1,540 1,739 2,213 2,258 2,027 1,999 1,843
255 541 805 1,059 494 743 584 834 1,002 1,057 1,202 580 530 647 999 1,056 1,097 900 958Sales
Operating profit
Note 1: FX Business is foreign exchange trading business operated by consolidated subsidiary, Cyber Agent FX, Inc.Note 2: Operating profit by business segments are those before payment of earnings incentives
Quarterly FX Business Sales
5
24
Ameba Business
Ameba Business
1 1 1 1 2 2 2 3 3 5 7 9 9 11 13 17 20 21 28 30 35 45 47 61 67 76
83 90
6 7 9 11 12 14 15 18 18 20 22 23 25 27 29 33 37 42 41 44 46 51 54 55 59 61 62 71 68 76 64 72 71 74 79 84
90 92
95 103 101
114 109
125 121
134 147
148
163 157
170
187 165
158
138 141
126 125
13 15 17 19 20 22 23 27 28 31 34 34 34 35 34 37 36 41
42 45 45 50 52 53 58 56 59
63 60 69 67 73 74 79
82 83
89 91
97 103
92
101 104
116 117
120 123
120
124 122
123
126 122
141
132 134
129
135
19 22 26 30 32 36 38 45 46 51 56 56
60 62 64 70 74
84 83 89 91
100 105 108 117 117 121
134 128
144 131
146 146 155
163 168
182 185
195
211
199
224 223
252 252
270
290 289
315 309
328
359
335
360
338 351
339 350
0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
300
320
340
360
380
25
Smartphone
Feature phone
PC
5 Ameba Business
Monthly Page Views of “Ameba”
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
FY2008 FY2009 FY2010 FY2011 FY2012
Smartphone Feature phone PC
Monthly page views of “Ameba”(Unit: hundred million PV)
(estimate)
213 225 237 255 272 286 299 314 330 346 363 378 395 411 429 451 473 497 517 539 561589 618 645
676 703 728760
795835
882941
9881,032
1,0791,123
1,1661,243
1,2921,346
1,410
1,4751,535
1,5831,645
1,702
1,7591,823
1,8721,943
2,002
2,0682,125
2,2022,262
2,3112,359
2,400
5 10 23 33 42 54 70 96 122 142 156 181 207 237
271 323
361 392
426 457
495548
583619
662708
749788
820856
892935
9771,0101,052
1,0981,136
1,1901,229
1,2581,286
1,310
0
500
1,000
1,500
2,000
2,500
単位:万会員
26
Ameba Piggs
Amebasubscribers
5 Ameba Business
Oct Nov Dec Jan Feb Mar Apr MayJun Jul AugSep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
FY2008 FY2009 FY2010 FY2011 FY2012
Number of subscribers Number of Ameba Pigg (Avatar)
Monthly Number of “Ameba” SubscribersMonthly Number of “Ameba” Subscribers
TV CM for “Ameba Pigg” Mar. 6 to Apr. 22
Jun. 8 to Jul. 16
(estimate)
0 5 18 25 44 84 151 320 565 649
824 1,166
1,710
2,229
2,507
3,161
3,753
4,127 3,768
329 453 427 595 606 676 701
837
1,056 1,206
1,116
1,407
1,788
1,801
1,903
2,379
2,323
2,517 2,372
329 458 445 620 650 760 852
1,157
1,621
1,855 1,940
2,573
3,499
4,030
4,410
5,540
6,076
6,643
6,141
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
Ameba事業売上高(四半期)
27
5 Ameba Business
Ameba事業売上高(四半期)
FY2009 FY2011 FY2012FY2010FY2008
Quarterly Ameba Business Sales(Unit: million yen)
Ads, other sales39%
Virtual content sales61%
Note 1: The sales from charging is calculated based on the AmeGold amount purchased and consumed by users.Note 2: Based on figures before some segment internal transactions were removed
Virtual content sales Ads, other sales
Quarterly Ameba Business Sales
82344 398
720
800
126203 208 282
394 433 385544
715 764 757
776700
609
469
479473 492
555
662771 731
857
1,0701,014
1,063
1,2581,226
1,188 1,102
606 676 701
837
1,056
1,206 1,116
1,407
1,788 1,801 1,903
2,379 2,323
2,517
2,372
-
500
1,000
1,500
2,000
2,500
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
23
28
5Transitional period from feature phone ads to smartphone ads
Ameba Business
(Unit: million yen) Quarterly Advertising Sales of Ameba Business
Quarterly Advertising Sales of Ameba Business
FY2009 FY2011 FY2012FY2010
*Based on figures before some segment internal transactions were removed
Smartphone Feature phone PC
0 5 18 25 44 84 151
320
565 649
824
1,166
1,710
2,229
2,507
3,161
3,753
4,127
3,768
0
400
800
1,200
1,600
2,000
2,400
2,800
3,200
3,600
4,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
29
5
Feature phone30%
Smartphone9%
PC61%
Effect of the restrictions on the use of “Ameba Pigg” by users at the age of 15 or less
Ameba Business
Note 1: The sales from charging is calculated based on the AmeGold amount purchased and consumed by users.Note 2: Device percentages are based on money spent on each.
Quarterly Virtual Content Sales of Ameba Business
(Unit: million yen) Quarterly Virtual Content Sales of Ameba Business
FY2009 FY2011 FY2012FY2010FY2008
15 years old or younger0.3%
16-19 years old
3.7%
20s
22.6%
30s
33.5%
40s
28.1%
50s or older
11.8%
15 years old or younger8.9%
16-19 years old1
3.9%
20s
20.3%
30s
30.8%
40s
25.6%
50s or older
10.5%
Ameba事業売上高(四半期)
30
5Age restrictions on the use of services
Ameba Pigg
Attributes of AmeGold users in “Ameba Pigg”
On Apr. 24, 2012, people at the age of 15 or less were prohibited from using the communication function.
15 years old or younger They are prohibited from using any kinds of communication functions, such as real-time chat.
Less than 18 years old They are prohibited from using some communication functions, such as mini-mail.
Mar. 2012 Jun. 2012
Educational sites for users
Ameba Business
31
Ameba Pigg(PC)
5
Note 1: Games to be released are under development, and so its contents may be changed.Note 2: Consumption amount of AmeGold includes those not yet used. (it dose not include in sales amount)
Fourth large-scale game “Pigg Island” released in May 2012
Fifth large-scale game “Café Game” to be released in mid Aug 2012
Sixth large-scale game “Pigg World” to be released in early September 2012
109
786
1,144
1,422 1,331
66 204 297
282
271
407
349
251
166
327
392
428
250
282
359
189
200
233
531
690
820
1,308
1,834
2,131
1,973
-
500
1,000
1,500
2,000
4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
(Unit: AmeGold)Game in “Ameba Pigg” (PC)
Quarterly transition in the consumption of AmeGold
FY2010 FY2011 FY2012
Pigg Life Casino Game Fishing Game Pigg Island
Ameba Business
Effect of the restrictions on the use by users at the age of 15 or less
61
256
403
364
573
890
1,173 1,328
1,413
1,495
1,349
364
573
890
1,173
1,328
1,474
1,751 1,752
-
500
1,000
1,500
4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
32
Ameba Mobile The ratio of sales from smartphone increased to 23% (15% in the previous quarter)
5
*Consumption amount of AmeGold includes those not yet used. (it dose not include in sales amount)
Released in June 2012
Original game “Tenku-no-Crystalia”
Smartphone23%
(Unit: AmeGold)“Ameba Mobile”
Quarterly transition in the consumption of AmeGold
FY2010 FY2011 FY2012
Smartphone Feature phone
Ameba Business
Smartphone “Ameba”
33
6 Smartphone “Ameba”
Roadmap
34
6 Smartphone “Ameba”
Release
ofthebrow
serversion
Release of som
e original comm
unity services
Release of som
e social games
Release of the application version
(iOS&
Android)
Release of a lot of social gam
es
Release of a lot of original com
munity
servicesPresent
Prior investment period Increase in profit
① ② ③ ④ ⑦⑥Rem
odeling of the user interface
⑤Large-scale prom
otion⑧
35
Outline
Community service
“DEKA GRAPH”
6 Smartphone “Ameba”
Social game
Loop
Connection function
*Connection function: Users can use the Ameba service without registration by using their ID for other services.
Existing users shift seamlessly.
36
6 Smartphone “Ameba”
6170
8088
102
116
128
142153
169
200213
255
263269 270
280296
285 280 276 275 272 266 262253
244 240
226 221
195
178166 164
0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
300
3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月 3月 4月 5月 6月 7月
単位:万人MAU
スマートフォン フィーチャーフォン
9 911
13
1720 21
2830
35
4547
61
67
76
83
90
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
3月 4月 5月 6月 7月 8月 9月 10月11月12月 1月 2月 3月 4月 5月 6月 7月
単位:億PV PV数
MAU&PV
(Unit: hundred million PV)(Unit: 10 thousand persons)
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul(estimate)
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul(estimate)
Smartphone Feature phone
MAU PV
37
6 Smartphone “Ameba”
Release of original community services
“girls pic” – Photo-sharing service for girls “Candy” – Blog service for girls “Nau-soku” – Tweeting service
“Tell me” – Social Q&A service “Pockemo” – Entertainer application “GIRLS UP” – weight controlling
“Commentator” – Community for enjoying news through comments “cubie talk” – Avatar-based community service “Pekoli” – Home cooking community
38
6 Smartphone “Ameba”
Number of games to be released by Sep. 2012: 23Release of a lot of original community services (1/3)
“ALLbum” – Album sharing service“GIRL’S TALK” – Completely anonymous
community for women only “intely” – Business-related social networking service
“Simplog” – Easy sentence blogging service “Kiiteyo! Mirucho (tentative)” – New type of community for connecting loosely by murmuring “Senseful” – Community service with interesting images
“Tomodachi Nenkan” – Friends photo sharing site “Mainichi Furima” – Social flea market service “Minnano Kokannikki wakka”– Social Diary sharing site
*Products to be released are under development, and so its contents may be changed.
39
6 Smartphone “Ameba”
*Products to be released are under development, and so its contents may be changed.
“Pashatto my Pet” – Social pet photo sharing site “Pashaoku” – New type of social auctioning “Ameba Matchmaker” – Social matching service
“GRUMAYOR” – Social gourmet service “baby days” – Child photo sharing site “bk2” – Facebook-based community service
Number of games to be released by Sep. 2012: 23Release of a lot of original community services (2/3)
40
6 Smartphone “Ameba”
*Products to be released are under development, and so its contents may be changed.
“tagly” – Photo service connecting people through favorite photos
“DECOLINK” – Message service for women using charge-free decorations
“MonoGrapher” – Photo-sharing service that enables you to take professional pictures
“Goraku Log” – Community service for connecting people who have the same experiences “photofeel” – Service for producing new profiles with photos only
Number of games to be released by Sep. 2012: 23Release of a lot of original community services (3/3)
41
Release of social games
6 Smartphone “Ameba”
Original social games (14 titles as of July 25)
“Tenku no Christaria” - Card battle game with rich graphic “Hugg Pet” - Pet raising game
“ULTIMATE RACER”- Car racing battle game “Watashi-no-host-chan (My Host)” – Host raising game
42
6 Smartphone “Ameba”
Opened on Jun. 12 (33 titles as of July 25)
CROOZ, Inc.
“Shinma × Keisho! Lagnabreak”
G-mode Co., Ltd.
“One-winged Chronosgear”
Sumzap Inc.
“Sengoku Saga”
Arithmetic, Inc.
“Yuwaku-Sankokushi-Renka
Sakerarenu-Unmei”
*Products to be released are under development, and so its contents may be changed.
Release of social games
43
6 Smartphone “Ameba”
Number of games to be released by Sep. 2012: 50Release of a lot of social games
*Products to be released are under development, and so its contents may be changed.
“Tenka-toitsu-chronicle (World Uniting Chronicle)” – Game of dominating the whole world “Battle Slot” – Slot game that gives a new sensation
“GF Girlfriend (provisional title)” – Campus life card game featuring voice actors
44
7 Summary
Summary
● This term is the transitional period from feature phones to smartphones
● Release of a lot of original community services and social games
Ameba Business
● Despite the effects of regulations and volatility, we aim to grow stably.
● Strengthening of the cooperation with “Ameba”● Release of social games as well as original community services
● Emphasis on superior clients to keep sales● Strenthening sales promotion of smartphone ads
● Affected by the Kompu Gacha restrictions, but sales increased thanks to new titles. ● Strengthening of overseas businesses
Internet Business Unit
FX Business
Agency Unit
SAP Business
Com
prehensive Internet B
usiness
45
7Strengthen the competitiveness in the field of “Smartphone”Summary
Summary
46
We create the company that symbolizes the 21st century.