cyber security marketing campaign - protect yourself from digital crooks

PROTECT YOURSELF FROM DIGITAL CROOKS

CYBERSECURITY MARKETING CAMPAIGN

Internet theft of customer’s information and financial records and personal information has become an important issue to banks, regulatory agencies, and most importantly, SIGNIFICANT harmful impact to all consumers and businesses.

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Define the Drive

o Remember the look customers get when they realize:• Their information is stolen• Personal correspondence is

Public• Financial information crisis is

personal

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What was the effect on a customer when they realized they had been victimized by a hacker?by Carla Boulineau, VP/CIO & Operations

YouTube Video Link…

https://youtu.be/hVuXn41O6pA

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What will we learn?

Cyber Security Marketing Campaign

o Create Goals for Success • Define Corporate

Culture/Commitment• Strategic Plan for Execution• Presentation Resources• Video tools

› Civic/Church presentation

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Create Goals for Success


CREATE GOALS FOR SUCCES

o Reduce man in middle attackso Personal and business policieso Create permanent active

awareness for employees to interact with customers about customer security awareness

n important visible stance on protecting our customers in our communities we serve

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Define Corporate Culture

o Campaign must involve whole banko Create materials that will leave an

impressiono Promote campaign on main page of

QNBT website and explain why we are providing this for free to our customers


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Strategic Plan for Execution


o Written/approved operating plan

o Set time-tables with Executive Committee

o Coordinate marketing with vendor time-table

o Measure success with reduced issues and downloads

o Program Resources

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Here’s how you can do it

Establish Organizational Commitment o Senior Managemento Operational Staffo Customers

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You’ve made a significant commitment to the community that you serve.by Bill Easterlin, President


https://youtu.be/2yudwzfmxNg

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How has QNBT responded to the change in cyber security over the last five years?by Bill Easterlin, President


https://youtu.be/BJdlNhGi0KM

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It’s just the right thing to do.

Go Beyond Requirements.

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Find the Right Toolso Programso Marketing Materialso Measurement Thresholds

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Establish the Right Partnershipso Marketing Companyo Media Connectionso Branch Materials

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Creating the Marketing Campaign

Involvement

o Key staffo Managemento Regulatory agencieso Audit Companies

Key Videos for:

o Advertisingo Civic meetingso Regulatory Messages

enhancing the• Bank Culture of

Complianceo Every area of the

organizationo Tailor unique message of

commitment for your bank

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Behind the Scenes with the Alison Group.by The Allison Group

https://youtu.be/GJn80ihVhsk


Creating the Marketing Campaign

Amy Fletcher

Marketing Manager

oKEY TOPICS WILL BE SECRETLY REVEALED

oDURING THIS VIDEO

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Explain how you worked with the Marketing Agency.by Amy Fletcher Jones, Marketing Manager

https://youtu.be/oKDsfeMYbSc


Strategic Marketing to Communicate

Yell From the Mountain Topo Media Blitzo TVo Radio o Website o Direct E-Blast from Bank’s

Internet Banking communication portal

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Does Trusteer reduce the risk of financial loss for both the bank and the customer?by Bill Thompson, EVP - Augusta Regional President

https://youtu.be/aQT4edTyVME


Review of Regulatory Responsibilities

Cyber-Initiative

Cyber Security Audit Participation• Institution Liability for Non-

Participation in Customer Awareness Initiatives

Due Diligence Expectations• Required on any solution

• Document analysis completely

• Liability concerns with programs

Trusteer Rollout• Browser interactive, not next day

behavior

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What is the Regulators Approach to Customer Awareness Bank Responsibilities?by Carla Boulineau, VP/CIO and Operations

https://youtu.be/h9OqFDSIaco


Custom Presentations for Customer Awareness

o Customer Awareness Campaigno Civic/Churcho Employeeo Presentation

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Basic Outline for Presentation

o Introductiono Here’s why we did it

• Customers

• Regulatory Agencies

• It’s just the right thing to do

o Here’s what we did• Trusteer Program

• Civic Programs

• Best Practices

o Here’s how you can do it• Establish Commitment

• Find the Right Tools

• Establish the Right Partnerships

o Strategic Partnership

• Insight Leadership Group› www.insightlg.com

› Michael Brown, 314.591.0091

• Nailed it! Presentation Coaching

• PowerPoint Template Design

• Coaching/Training

http://www.insightlg.com/

PROTECT YOURSELF FROM DIGITAL CROOKS

CYBERSECURITY

What is happening?

oDaily news reports focus on issues about securing your informationoForeign government sanctioned fraud/criminal activityoFinancial institutions are required to educate and protect customers online channels

Government Response to Assist With Reporting Computer Fraud

How do criminals get into your computer?

oEmail• Criminals can email you pretending to be someone you know and trust• Links and/or pictures contain malware code

oShopping Sites• Some ads online may have been hacked by criminals.• Some shopping sites are fraudulent. Shop where familiar

oFraudulent Websites• Phony websites can allow remote access to your computer• Hacker will have access to your computer

But I have Antivirus Software!?!?

o AV Definitions are 6-9 months behind new virus malware

o Studies show that AV software detects 25% new malware

o Malware is rapidly being developed by organized crime

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Blackshades vs. Miss Teen USA

Blackshades

o Former classmate sends purchased Malware thru email

o Takes control camera and audio

o Attempts to blackmail her / arrested by FBI

o Former Classmate and others serving time

o Over 90 arrested in cyber breach

Miss Teen USA

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Blackshades vs. Miss Teen USA

o Blackshades sells Financial Malware

o FBI and Interpol arrested over 100 hackers

o Malware being used for financial crime

o Variants are now being sold as APPS

o Device settings must be understood

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It’s an Epidemic

o Parents considering devices as their old Game Devices instead of computers• Use time limits with minors• Parents/Guardians should monitor

history• Interact/check/verify all devices and

safety settings• House computers in a public room

o "Sextortion," an elusive crime• Predators scan social media for victims• Online harassment/bullying• USA today, “Sextortion” is an online

epidemic against children

How do you protect yourself from cybercrime?

Be Aware

o The internet offers massive advantages, conveniences and opportunities.

o But with such access, various security risks are unearthed.

o Your awareness of risk is critical to your safely using the internet

o Your computer and the applications you use can expose you to potential risks

Add Trusteer Rapport

o Easy to installo Compacto Automatico Effectiveo Proveno Free

How does Trusteer Rapport Protect?

o Removes/Blocks financial malware from the computer

o Prevents future malware infectionso Prevents Key-Logging and other

Malwareo Stops phishing attacks from

stealing credentials and datao Notifies Queensborough staff of

your deleted Malware o QNBT Staff contacts you to offer

assistance

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The Trusteer Rapport Approach

o Picks up where conventional security software fails

o Mitigates financial malware infections

o Trusteer Rapport is optimized to stop financial malware and prevent financial fraud.• Do not discard your antivirus

solutions. Other viruses exist that can slow down your computer or interfere with your work, but they will not attempt to steal money from you.

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The Trusteer Rapport Approach

o Communicates with Queensborough, allowing our security team to take immediate action against changes in the threat landscape• We call the customer• We explain what was found and how it was

removed/blocked• We remind them to check their accounts for odd

transactions• We suggest that they check their credit report

for fraudulent activity• We explain that Trusteer Rapport will block

future attempts at financial fraud on their computer.› In a 3 month period, Rapport found and

removed malware from over 30 Q customer computers

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Learn more from these websites

o USA TODAY article “'Sextortion' is an online 'epidemic' against children” http://usat.ly/1lxDztq

o Russia attacks U.S. oil and gas companies in massive hack http://money.cnn.com/2014/07/02/technology/security/russian-hackers/index.html

o www.QNBTRUST.com

http://usat.ly/1lxDztq

http://money.cnn.com/2014/07/02/technology/security/russian-hackers/index.html



http://www.qnbtrust.com/

Trusteer Rapport is currently being provided at no cost for customers of Queensborough.

There are other Banks that offer Trusteer Rapport to their customers.

Effect of the campaign

o Change slides to remain relevant•

China Indictments of Military Officers

• Current Data-Breachs – too many

• JP Morgan Breach

• Home Depot

• Target who?

Positive impact on loan risk

Bill Thomson

o Protect Investments• Equipment – PC’s to Toasters• Intellectual property• Customer information• Plans for cyber safety• Reduce potential losses

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Does Trusteer reduce the risk of financial loss for both the bank and the customer?by Bill Thomson, EVP- Augusta Regional President

https://youtu.be/aQT4edTyVME


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cyber security marketing campaign - protect yourself from digital crooks

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