cvs. the brand for sick people

10
CVS/PHARMACY the brand for sick people Friday, March 6, 2009

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Page 1: CVS. The Brand for Sick People

CVS/PHARMACYthe brand for sick people

Friday, March 6, 2009

Page 2: CVS. The Brand for Sick People

EARLIEST MEMORIES AFTER A TRIP TO

CVS/PHARMACY ...

Friday, March 6, 2009

Page 3: CVS. The Brand for Sick People

thanks mom, I feel better already ...

... do I still have to go to school?Friday, March 6, 2009

Page 4: CVS. The Brand for Sick People

HOW I RELATE TOCVS/PHARMACY

NOW ...

Friday, March 6, 2009

Page 5: CVS. The Brand for Sick People

+ =

OK, my math skills may not be what they used to be

Friday, March 6, 2009

Page 6: CVS. The Brand for Sick People

BUT, I STILL THINK OFCVS/PHARMACY WHEN I’M SICK

Friday, March 6, 2009

Page 7: CVS. The Brand for Sick People

... I need my mommy

Where’s the nearest CVS?

Friday, March 6, 2009

Page 8: CVS. The Brand for Sick People

SO, WHAT WOULD CHANGE MYPERCEPTION

from to

Friday, March 6, 2009

Page 9: CVS. The Brand for Sick People

PERSONALIZED HEALTH

CVS/pharmacy + =

My math skills might return as a result

Friday, March 6, 2009

Page 10: CVS. The Brand for Sick People

“An ounce of prevention is worth a pound of cure”

Henry de Bracton

for more crazy ideas seeSpreading Ideas @ www.rodneygagnon.com

Friday, March 6, 2009