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Cute Imperialism? Leslie Bow University of Wisconsin, Madison

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Page 1: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Cute Imperialism?

Leslie Bow

University of Wisconsin, Madison

Page 2: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Juicer by Stefano Giovannoni for Alessi, Italy

Page 3: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Orientales: Eastern Stories Through Western Eyes, Stefano Giovannoni, Pistoia, Italy: Gli Ori, 2008.

Page 4: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Source:

National Palace Museum Store website

pepper grinder from Orientales

Page 5: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Harajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of the line’s success — people were buying and collecting them all. Rather than introduce another five scents, we decided to play around with clothes — there is a lot of territory to be mined there.”Carlos Timiraos, group vice president of global marketing, Coty Prestige

Page 6: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

2011, Gwen Stefani for Target, USA

Page 7: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Laundry aids, early 20th-c, U.S.A

Page 8: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Magazine ad, 1916

Jim Crow Museum of Racist Memorabilia collection, Grand Rapids, MI, Corbus images

Page 9: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Tin sign, reproduction offered on Amazon.com 2014

Amazon review: “THIS SIGN IS A RACIST STEREOTYPE OF BLACK PEOPLE AND ANYONE SAYING OTHERWISE OBVIOUSLY DOES NOT KNOW ANYTHING ABOUT THE HISTORY BEHIND BLACKFACE AND WHAT THIS SIGN IS ACTUALLY DEPICTING! ITS A SHAME THAT WE ARE IN THE YEAR 2014 AND WE STILL HAVE THIS LEVEL OF IGNORANCE AROUND! ABSOLUTELY NOTHING IS HUMOROUS ABOUT THIS SIGN. THIS PRODUCT DESERVES ZERO STARS!”

Page 10: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

“Chief Wahoo”

mascot Cleveland Indians baseball team, 1951-present

Page 11: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Lego Minorities by Chris McVeigh

Page 12: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

from “Why did I buy that toy” blogspot,

“I don't really think this guy is all that racist. But then I look at the mustache and I don't know. I just don't know.”

“Action Ranger Timmy”

Page 13: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

“Toys Depicting Asians”

“Action Ranger Timmy”

source: “Why did I buy that toy” blogspot

“This is not a set. It's two figures I recently picked up from the playmobil website. The Samurai has the upturned, squinty Asian eyes, but I can't get mad because of how much I love the details on the samurai armor.

Meanwhile the Union Officer has a funny mustache. Historical facial hair is always great.”

Page 14: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

timer design inspiration: Emperor Ch’ien-lung portrait, National Palace Museum

Page 15: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Pucca—South Korea “Ni Hao, Kai-lan”—U.S.A.

Page 16: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Charlene Teters, USA, 2012http://nativeartinrussia.webs.com/charleneteters.htm

Page 17: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Cyprien Gaillard, France

Page 18: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of
Page 19: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of
Page 20: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of

Kara Walker"A Subtlety or the Marvelous Sugar Baby an Homage to the unpaid and overworked Artisans who have refined our Sweet tastes from the cane fields to the Kitchens of the New World on the Occasion of the demolition of the Domino Sugar Refining Plant." Brooklyn, NY 2014

Page 21: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of
Page 22: Cute Imperialism?siaas-nthu.weebly.com/uploads/2/9/8/9/29893229/cute_imperialism_bow.pdfHarajuku Lovers Perfume by Gwen Stefani, Coty, USA, 2009 “The packaging was a big part of