customer engagement: deliver results for your business

2014 Enterprise Client Summit

Unlock the Value of

Your Communications

2 2014 Enterprise Client Summit

Challenges

Competing on cost isn’t viable

Postage costs aren’t predictable

Digital is seen as cheaper and more relevant

Job sizes are smaller

Ad hoc jobs are more attractive

Print will dominate in the medium term


Imperatives

Increase the value of each piece. Take advantage of

digital technologies to increase the engagement of each

piece

Decrease the cost of each piece. Take advantage of

digital color and your total scale to reduce your costs.

Kevin Marks

Vice President, Production Print Global Product Management & Marketing

Optimize Print and Mail Efficiency

The White Paper Factory™


Responding to a digital world

Digital Enrichment

Digital Enablement

Digital Engagement


Digital Enrichment

Leverage digital content to add relevance or value

Reduce costs by reducing calls to call center

Add content such as video or rich website

Payment options

Notification solutions


Video billing example

Printstream

• Extract data

• Store for later retrieval (XML, database)

Content Request

• Retrieve the stored data

• Enrich based on current context (best next action)

Serve Video

• Render video

• Track responses


Example


Digital Enablement

Channel Explosion

New channels (personal cloud) for archival

• Dropbox

• Cloud Drive

• …

• Evernote

Adding a single stream to deliver to any location


Digital Engagement

Channels must be

coordinated

All pieces through the

print channels have to

be available in any

other

Actions on all channels

must be synchronized

Jay Bourland

SVP & GM, Customer Engagement Solutions

Improving value through engaging

communications


Total cost of print and mail

Print

Printer lease/depreciation

Toner / Ink

Premium paper

Assembly

Mailing

Pre-print forms

Pre-print envelops

Storage

Management

Obsolescence/waste

Mail finishing lease/depreciation

Reprints

Wait time

Work in process storage

Postage costs

Postal Compliance

Pre-sorting

Sorting lease/depreciation

Service and maintenance

Square footage

Power

Labor

Overtime

Penalties and fines

Inventory


White Paper Offset

Printer

Envelope

Printer

Shells

(& storage)

Branded, Windowed

Envelopes (& storage)

Digital

Printer

White

Envelopes

Mail

Finishing

Co-mingling

Jobs

Workflow considerations for integrating

print and mail


Tightly integrated document

manufacturing

Print in presort order,

comingled statements and

envelopes in full color

Assemble envelope wraps and

print in-line during mail finishing

Add relevant messages on

the statement and envelope


Use this slide for a

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IntelliJet™ 20 Printing System to print variable data,

high-quality colorful, communications

Production Intelligence® Output Management

software for End-to-end system integrity

Produce personalized communications

that drive business results

Solution: Aflac adds relevant benefit information as well

as targeted offers for other types of policies directly to

their customer communications. Multiply this by 400,000

statements per month and it's a potent cross-sell

channel.



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Implement an ultra-lean White Paper

Factory™ environment

IntelliJet® 42 Printing Systems print high color

quality, 100% variable data statements

Pitney Bowes Mailstream Productivity Series

high-speed inserting systems

P/I™ Output Management software optimizes

workflow and provides process integrity

DFWorks® Full Service IMb Manifesting and

Client Job Tracking

Solution: A leading global bank is applying innovative

digital color print technology to help eliminate pre-printed

forms, lower postage costs, and enhance their customers’

experience. They are also adding personalized offers and

other relevant information to their newly designed

statements to drive higher higher levels of

customer engagement.



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Journey to a White Paper Factory™

Move to variable data print and eliminate pre-printed envelopes

• Eliminate pre-printed envelops

• Simplify inventory management and storage

• Eliminate waste

Move to variable data print and eliminate pre-printed forms

• Eliminate pre-printed forms


• Eliminate waste

Consolidate smaller jobs

• Leverage ADF throughout organization

• Household documents

• Maximize postal discount

• Increase productivity

Add colorful relevant offers and messages

• Drive customer engagement

• Increase revenue

• Clarity call to action

• Barcode verification

• Accelerate payments

Shift to inline wrapping of envelopes

• Speed production

• Lower costs


• Eliminate waste

End-to-End Integrated White Paper Factory

customer engagement: deliver results for your business

Education