Customer Customer DrivenDriven

Low Carbon Low Carbon StrategyStrategy

Presented by Vicki KwanSenior Market Development ManagerMarketing & Business Development DivisionRicoh HK Ltd

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AGENDA

• Ricoh Environmental Management

• Product Design Strategy - Life Cycle Assessment

• Ricoh Green Marketing Strategy (TGOS)

• TGOS – How do we reduce carbon footprint for customers?

• Customers Stories

Solar Powered Billboard at Times Square, New York

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RICOH ENVIROEMNTAL MANAGEMENT

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Milestones & Recognition

• Established an environmental management office in 1976 - over 30 years experience in this field.

• Won the World Environment Centre (WEC) Gold Medal, as the first Asian co., in recognition of environmental management and global leadership. (2003)

• Awarded as a Green Technology Innovator by the Climate Group (2005)

Dr. Klaus Toepfer, Executive Director of UNEP

Mr. Sakurai, COO of Ricoh.

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Milestones & Recognition

• Listed in the Global 100 Most Sustainable Corporations in the World since 2004

• First company chosen by Harvard Business School as a case study for Sustainability Management in Advance Management Program (AMP) (2010)

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Extra Long Term Goal

• Measures to reduce environmental impact in terms of absolute value and to restore the Earth's self-recovery capabilities

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Integration Environmental Impact

Reduction in Three Pillars

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PRODUCT DESIGN STRATEGY

• Evaluate the level of the environmental impact of our products based on quantitative data from Life Cycle Assessment (LCA)

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Product Life Cycle Assessment

• Our assessment shows more GHG are emitted from energy consumption and paper use as a result of product use by customers than by Ricoh Group manufacturing operations.

• It is essential that we help our customers to efficiently control paper use and reduce electricity consumption of equipment while it is in use.

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GREEN MARKETING STRAETEGY

On top of compliance & corporate responsibility, we have incorporated partnership with customers

to reduce environmental impactinto our marketing strategy

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Ricoh Green Office Solution

• How do we reduce carbon footprint for customers?

Create optimisation plan

CO2

Reduce CO2footprint by optimising fleet, processes, behaviour

CO2

Continuously track CO2 emissions vs. plan, action gaps...

CO2

Offset CO2

CO2

Visualise baseline CO2 footprint

CO2

Design Implement Monitor NeutralizeAnalyze

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Analyze & Design

ConsolidationQuantify

Toner cartridge variety

Device utilization vs real capability

Electricity cost ($)

Energy efficiency label

Paper consumption

CO2 emission

Space occupancy

Duplex capability

Typical electricity consumption

MetricsMetrics

Solutions

Paperless FaxPaperless Fax

e-Document Managemente-Document Management

Print Quota Control

Print Quota Control

Print TrackingPrint Tracking

SecuritySecurity

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Implement

A printer left in stand-by mode waste 70% of the energy consumed

The energy wasted by a photocopier left in stand-by mode overnight is enough for making up to 700 copies of A4

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Implement

• Partner with customers to conduct behavioral change management

•Enforcement– Default setting such as Duplex, Energy

saving mode & Locked print

•Training– End users training focus on environmental

friendly features & practices such as Paperless fax, Print preview, Selected pages printing, Save toner print, scan-to-email

•Promotion– Provision of awareness propaganda such as

green printing tips poster & toner collection box

– Participation in customer internal green awareness events

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Implement

• e-statement

• Collection, Reuse & Recycling

- Packaging materials

- Toner bottle / cartridge

- Disposal machines

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Monitor

• Web based report - access at any time

• Understand staff usage pattern (paper & electricity )for improvement actions

• Measure actual achievement against target

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Neutralize

• Ricoh invests in a Wind Power project in India under CDM (Clean Development Mechanism)

• Developing countries receive investments and technology transfers.

• Businesses in advanced nations to reduce GHG through CDM projects, and to have that reduction reflected in their reduction goals.

• Ricoh Group has reserve certified emission reduction (CERs) that can be transferred to customers for carbon offset.

• Available in Europe at this moment

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CUSTOMERS STORIES

Quote from one of our customers: “We have integrated social & environmental criteria in

the selection & management of our suppliers”

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Case Story – Workflow Analysis

Before – Stock hard copies product descriptions at branches

• Customer: Bank

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Case Story – Workflow Analysis

Benefits

• Reduce paper waste

• Reduce CO2 emission thru materials transportation

• Reduced risks

- Fail to sell a financial product just because of the shortage of necessary product descriptions.

- Reduce risk of using older versions by mistake that will result in violation of law.

• Reduced costs

• Reduced administrative work such as Inventory control

After – Print on demand

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Case Story - Change Management

• Customer: Insurance Company

• Background: Customer organized CR week for internal staff education

• What Ricoh & the customer did:- Customer communicated to

their staff about result of Print Assessment by Ricoh & announced workgroup printing arrangement in future

- Ricoh demonstrated as a qualified supplier by introducing our Sustainability management & product & services to help them to achieve green targets

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Case Story - Change Management

• Provision of co-brand awareness poster & banners

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Case Story – Monitor

• Customer: A local secondary school

• Objective: Reduce paper consumption & cost

Average print volume per month

216,000

Duplex portion 77%

Sheet of Paper saved per month

83,160

Cost saved($0.05 / sheet)

$4,158

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Thank You

Business & the environment working in harmony