the customer-driven enterprise

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The Customer-Driven Enterprise R bT k ff | SVP Ad b S I Rob T arkoff | SVP , Adobe Systems, Inc. 2009 Adobe Systems Incorporated. All Rights Reserved.

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Presentation given by Rob Tarkoff, SVP of Adobe Systems, Inc. at Enterprise 2.0 San Francisco 2009

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Page 1: The Customer-Driven Enterprise

The Customer-Driven EnterpriseR b T k ff | SVP Ad b S IRob Tarkoff | SVP, Adobe Systems, Inc.

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 2: The Customer-Driven Enterprise

Enterprise softwareis failing

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 3: The Customer-Driven Enterprise

False Promises

Failed Integrations

Costly Deployments

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 4: The Customer-Driven Enterprise

New Class Of Problems in the Enterprise

Measuring and customizing

Dynamic context shifting

Embracing users, real users

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 5: The Customer-Driven Enterprise

The Moment of Truth

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 6: The Customer-Driven Enterprise

Birth of a New Generation of Enterprise Applications

Customer Interaction Solutions

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 7: The Customer-Driven Enterprise

The Future of Customer InteractionsA H lth Vi i D t tiA Healthcare Vision Demonstration

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 8: The Customer-Driven Enterprise

Key Enablers

Social ComputingClient + Cloud Device + Desktop g

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 9: The Customer-Driven Enterprise

Adobe’s Proven Success

Ri h I t tRich InternetApplications

E M

AR

KE

TS

Interactive Media/Websites

DD

RES

SABL

E

ElectronicAD Electronic

Documents

2009 Adobe Systems Incorporated. All Rights Reserved.

Publishing

Page 10: The Customer-Driven Enterprise

The Next Wave

Ri h I t t

EngagingE iEngagingE i

Rich InternetApplications

ExperiencesExperiencesInteractive Media/Websites

ElectronicElectronic Documents

2009 Adobe Systems Incorporated. All Rights Reserved.

Publishing

Page 11: The Customer-Driven Enterprise

The Next Wave

Ri h I t t

EngagingE iEngagingE i

Rich InternetApplicationsMULTISCREEN CONTENT AND APPLICATIONS

ExperiencesExperiencesInteractive Media/Websites

Electronic

TOOLS & TOOLS & FRAMEWORKFRAMEWORK

TOOLS & TOOLS & FRAMEWORKFRAMEWORK

SERVERS &SERVERS &SERVICESSERVICES

SERVERS &SERVERS &SERVICESSERVICES CLIENTSCLIENTSCLIENTSCLIENTS

Electronic Documents

2009 Adobe Systems Incorporated. All Rights Reserved.

Publishing

Page 12: The Customer-Driven Enterprise

Acrobat Connect Pro News

Universal Voice

InterCall Integration

Secure Desktop Sharing

Acrobat Connect Pro Webcast

Multiple Deployment OptionsMultiple Deployment Options

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 13: The Customer-Driven Enterprise

LiveCycle ES2 News

LiveCycle Mosaic ES2

LiveCycle Collaboration Service

LiveCycle Launchpad ES2

LiveCycle Workspace ES2 Mobile

Plug-in for Flash Builder 4Plug-in for Flash Builder 4

Production in the Cloud

2009 Adobe Systems Incorporated. All Rights Reserved.

Page 14: The Customer-Driven Enterprise

®®®®

2009 Adobe Systems Incorporated. All Rights Reserved.