customer-driven development – driving growth through communication - gurubavan mahendren
DESCRIPTION
Customers contact us all the time for customer support and feature suggestions. Unfortunately, these conversations usually happen in isolation, but often require the involvement of the entire team. Learn how HubSpot has integrated HipChat with its client-facing tools to aggregate these conversations in one place, and help drive innovation and greater customer satisfaction.TRANSCRIPT
#atlassian
GURU MAHENDRAN • PRODUCT ENGINEER • HUBSPOT • @GURUBAVAN
Customer-Driven DevelopmentDriving Growth Through Communication
Let me tell you a story…
Employee #1
Employee #1
Customer Discovery
Employee #1
Customer Discovery
Employee #1
Customer Discovery
Employee #1
Customer Discovery
Employee #1
Customer Discovery
How can we make this better?
Product
Product
Marketing
Product
MarketingSales
Marketing
Product
Sales
Support
Marketing
Product
Sales
Support
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Sales OutreachCustomer
Conversion
Marketing
Product
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Sales OutreachCustomer
ConversionSales
Support
Marketing
Product
Sales
Support
InvitesAdsLanding PageContent/Blog
Product UsageOnboarding
Limits
Support TicketsEmails
Sales OutreachCustomer
Conversion
Prospect with ContextFind your target customers using product/marketing data.
1
}
}
Prospect with ContextFind your target customers using product/marketing data.
1
2
Use product triggers to get real-time feedback.Build with Context
Build with ContextUse product triggers to get real-time feedback.
2
Service with Context
3
Create advocates by solving problems as they happen.
Service with ContextCreate advocates by solving problems as they happen.
3
Key takeaways:
Prospect with context Find your target customers using product/marketing data.
!
Build with context Use product triggers to get real-time feedback.
!
Service with context Create advocates by solving problems as they happen.
#atlassian
GURU MAHENDRAN • PRODUCT ENGINEER • HUBSPOT • @GURUBAVAN
Customer-Driven DevelopmentDriving Growth Through Communication