customer discovery - launchpad week cdmx fintech 2016
TRANSCRIPT
Customer DiscoveryIdentifying your core
audience
Launchpad Week CDMXFintech EditionCiudad de México 2016
Claudio Cossio@ccossio
R&D at Nearsoft Inc
Product Development
User Acquisition
Monetization
www.nearsoft.com
@ccossio
Audience
Designer
Developer
Marketer
Entrepreneur
@ccossio
Discovery
Introducing your product to the world
@ccossio
Moments
Enable flow from the WANT to the GET.
It is a small part of human behavior.
It is what makes us human.
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Senses Acts
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Basic Sensors
Touch
Smell
Taste
Sight
Hearing
Sound is very powerful
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Perception
The NEEDS your product fulfills.
What they WANT.
How to GET it.
Understanding is what is perceived.
Value PropositionWhat is your Unique Selling Point?
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Let’s work!Fill out the Canvas.
3 minutes - customer.
3 minutes - product.
Discuss it with your peers.
Keep it, we will come back to it ;)
@ccossio
Interviews
Get in front of the “potential” client/user.
Learn to ask the “wrong” & “right” questions.
Difference of Problem & Solution validation.
@ccossio
Validate the problem
Is it a real pain?
Do they want SOMEONE or SOMETHING to solve it?
Does the problem affect their life/business?
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Validate the solution
Is the user willing to invest in your solution?
Does the problem affect their life/business?
Can this be solved with out your product?
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InsightsAssets the user is putting in your product:• Time• Data• Effort• Social Capital• Money
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Look out for!
Complexity hides the problem of sensory confusion.
Ambiguity hides meaning.
Simplicity is not clarity.
@ccossio
Let’s work!4 minutes - 3 Questions to validate the problem.
4 minutes - 3 Questions to validate the solution.
Interview your peers.
Don’t be shy……
@ccossio
DATAMarket data - Mattermark
Socialmedia - Twitter/Linkedin/FB Pages/G+
Pulse on the market -Yellow pages / Newspapers
Benchmarking - Angel/F6S
@ccossio
Socialmedia
Twitter - running pools on #.
FB pages - consumer oriented.
meetup.com & G+/Google Groups - communities.
Linkedin - B2B oriented
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Tools
Mattermark - online business.
CBInsights - venture capital.
Yellow Pages - current pulse.
Newspapers - classifieds.
@ccossio
angel.co / F6S
Benchmarking
Trends in your industry
PR Pushes.
New hires ;)
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User Research
Develop Empathy
Understand a person’s mind
Hear them
@ccossio
Let’s work!
Share a Data channel that worked.
Share a Data channel that sucked.
Questions ?Make me work hard ;)
