customer analysis: retail grocery store · customer analysis: retail grocery store keywords: 2007...
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Customer AnalysisCustomer AnalysisRetail Grocery StoreRetail Grocery Store
Associated Food Stores Associated Food Stores –– Salt Lake City, UtahSalt Lake City, Utah
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Preliminary AnalysisPreliminary Analysis
►►Radius RingsRadius Rings
Quick view of market areaQuick view of market area
Easy to compare with other marketsEasy to compare with other markets
Geographical barriersGeographical barriers
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Additional Analysis MethodologyAdditional Analysis Methodology
►►InIn--store Customer Spotting Surveystore Customer Spotting Survey
Where are customers coming from?Where are customers coming from?
Customer database not availableCustomer database not available
Low tech approach by placing a pin on mapLow tech approach by placing a pin on map
Less intrusive than asking for addressLess intrusive than asking for address
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InIn--Store Spotting MapStore Spotting Map
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Market AreaMarket Area
►►Define market area using block groupsDefine market area using block groups
►►Population totalPopulation total
►►Area potentialArea potentialFood at home expenditureFood at home expenditure
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Additional BA ToolsAdditional BA Tools
►►Spatial OverlaySpatial OverlayCommunity Tapestry SegmentsCommunity Tapestry Segments►► Census Tract BoundariesCensus Tract Boundaries
►►Thematic MapsThematic MapsIncomeIncomeHousehold SizeHousehold SizeAgeAge
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Segmentation GroupsSegmentation Groups
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Median Income ComparisonMedian Income Comparison
$70,133 $67,320$56,398
$0$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000$90,000
$100,000
Market Area County State
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Average Income ComparisonAverage Income Comparison
$92,029$82,708
$72,157
$0$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000$90,000
$100,000
Market Area County State
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Average Household SizeAverage Household Size
3.07
3.26
3.11
2.95
3.00
3.05
3.10
3.15
3.20
3.25
3.30
Market Area County State
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Median AgeMedian Age
30.5
27.828.1
26.026.527.027.528.028.529.029.530.030.531.0
Market Area County State
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I. Target New Market Areas
II. Increase Market Share within current trade area
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Thank YouThank You