customer acquisition. short-term goal: 20+ customer points (1 st 30 days) acquire 5 or more...

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Customer Acquisition

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Page 1: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Acquisition

Page 2: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Short-Term Goal:20+ customer points (1st 30 days)

Acquire 5 or more qualifying customer points- Become a QTT (Qualified Team Trainer)

Acquire 15 or more customer points- Become an ETL (Executive Team Leader)

Long-Term Goal:60+ customer pointsAllows you to maximize Compensation Plan

Customer Acquisition

Page 3: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Initially new IBOs should focus on Customer Sources 1 and 2

Customer Sources

Page 4: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Approach referrals and everyone else after you gain knowledge, experience and confidence

Customer Sources

Page 5: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Customer Sources

Page 6: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Creates knowledge & belief for you in the services

2. Teaches you the customer sign-up process

3. Provides you all the necessary tools

4. You set a good example

We recommend you become your own customer!

Customer Source 1: Yourself

Page 7: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

• Digital Phone Service

• Wireless

• Energy

• Merchant Services

• DigitalTalk Express®

• Local & Long Distance

• Home Security & Automation

Preferred Services

• Customer Source 1: Yourself

Page 8: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Customer Sources

Page 9: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

• Start building your team by inviting your contacts to view the ACN presentations available to you

• If after viewing the ACN presentation one of your prospects chooses not to become an IBO, ask them to support you by trying all of the services you are offering or at least one of the services

• Just imagine how many customers you can acquire over time with these sources

• Prospects who do not become ACN Independent Business Owners

Customer Source 2

Page 10: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Keys to Success

• Enthusiasm

• Urgency

• Rely on your relationship

• Use the favor approach

Prospects who do not become ACN Independent Business Owners

Customer Source 2

Page 11: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Approach

FAVORHELPTRY

People will become your customer quicker to support you than if you try selling them on the services

Page 12: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

*Focus on this source after you gain knowledge, experience and confidence

*Always ask for referrals from all of your customers

Customer Sources

Page 13: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

When signing up for service through your ACN Direct Online Store, your Business ID number will automatically carry through

How to Order Products: ACN Direct Online Store*

* Unless additional order method specified

Page 14: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team
Page 15: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

U.S.

When You Acquire 5 Customers Of The Same Service, Your Same Service Can Be FREE

Your Residential Gas or Residential Electric Service Can Be FREE

Page 16: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

CORE SERVICES - PREFERRED

NON-CORE SERVICES - PREFERRED

YBA PREFERRED TOOL

Over $3,000/month

United States

Page 17: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Primary Services for Qualification

Digital Phone Service Local Long Distance Flash Wireless

Xoom EnergyTV Service

Page 18: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

ACN Digital Phone ServiceU.S.

Page 19: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

ACN Local & Long Distance

• Traditional Landline Service

• Uses existing home wiring and telephone equipment – no expensive equipment to buy!

• Comfort and reliability of network stability

• Rates and package prices often lower than the competition and no contract

• Simple transition from current provider to ACN – no interruption in service!

(if they have DSL internet make sure to separate their accounts)

U.S.

Page 20: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

U.S.

Freedom of Choice with Flash Wireless Choice of two outstanding reliable nationwide networks!

Flash Wireless

Affordable monthly rate plans

Low international calling ratesOnline orders or Phone orders

Flash Wireless (s)

Choice of:No Contract Plan

2 Year Contract PlanBring Your Own Device

Nationwide Coverage

Flash Wireless

Choice of:No Contract Plan

Bring Your Own DeviceNationwide Coverage

Page 21: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

DIRECTV Phone Orders Preferred

DISH Network Phone Orders Only

TV through top providers offers customers a variety of programming options, pricing and plans – all with the latest in HD and DVR equipment!

U.S.Television ServicesU.S.

Page 22: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

U.S.Energy – Natural Gas and Electricity

Through the power of deregulation, ACN is putting energy services in your control with the option to choose who provides your service!

• More Options

• Price Certainty

• Same Reliable Service

CaliforniaConnecticutDelawareIllinoisIndiana

KentuckyMaineMarylandMassachusettsMichigan

New HampshireNew JerseyNew YorkOhioPennsylvania

Rhode IslandTexasVirginia

Who Do You Know In . . .

Page 23: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Digital Talk Express

Business Advantage

Energy

Merchant Services

Television

Security & Automation

Premium Technical Support

U.S.ACN Business Services

Page 24: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Survey

Page 25: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Survey Script

Follow the script from your trainer

Thoughts . . .

*Words NOT to use: *Switch *Change *Sell

*If they are in contract you don’t need to get the details of the service. Call them back towards the end of their contract and get the information then. 

*Don’t sell them right there even if you know you can save them money, just get the information.

Reminder: If they don’t become a customer today there’s always tomorrow! Build your long-term customer database!

Page 26: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Acquisition Approach

1. Use the Customer Acquisition Script

2. Speak with Urgency & Enthusiasm

3. Sort

Red Apples Sign Them Up

Green Apples Follow the Script

Brown Apples Move On

Page 27: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Survey

The RESULTS Of A TEAM Who Is Excellent At Acquiring Customers

1. You will Earn a Higher Residual Income

2. Your Team will Earn a Higher Residual Income

3. Better Recruiters Because of Belief

4. Better Trainers

5. Ultimately More Successful

Page 28: Customer Acquisition. Short-Term Goal: 20+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Now Go Get 60+ PointsAnd Build Billing Revenue

RESIDUAL INCOME IS THE REWARD !!!