customer acquisition. short-term goal: 15+ customer points (1 st 30 days) acquire 5 or more...

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Customer ACQUISITION

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Page 1: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

CustomerACQUISITION

Page 2: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Short-Term Goal:15+ customer points (1st 30 days)

Acquire 5 or more qualifying customer points- Become a QTT (Qualified Team Trainer)

Acquire 15 or more customer points- Become an ETL (Executive Team Leader)

Long-Term Goal:60+ customer points*Allows you to maximize Compensation Plan

*60 customer points needed as of July 1, 2014 for 10% personal and 8% 7th level commissions.

Customer Acquisition

Page 3: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Initially new IBOs should focus on Customer Sources 1 and 2

Customer Sources

Page 4: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Approach referrals and everyone else after you gain knowledge, experience and confidence

Customer Sources

Page 5: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Customer Sources

Page 6: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Creates knowledge & belief for you in the services

2. Teaches you the customer sign-up process

3. Provides you all the necessary tools

4. You set a good example

We recommend you become your own customer!

Customer Source 1: Yourself

Page 7: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Customer Sources

Page 8: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

• Start building your team by inviting your contacts to view the ACN presentations available to you

• If after viewing the ACN presentation one of your prospects chooses not to become an IBO, ask them to support you by trying all of the services you are offering or at least one of the services

• Just imagine how many customers you can acquire over time with these sources

Prospects who do not become ACN Independent Business Owners

Customer Source 2

Page 9: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Keys to Success

• Enthusiasm

• Urgency

• Rely on your relationship

• Use the favor approach

Prospects who do not become ACN Independent Business Owners

Customer Source 2

Page 10: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

1. Yourself

2. Prospects who do not become IBOs

3. Referrals & Everyone Else – Warm Market

Customer Approach

Page 11: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

• Focus on this source after you gain knowledge, experience and confidence

• Follow the system / Don’t get distracted

• Your priority is to become an ETT and ETL first

• Always ask for referrals from all of your customers

Customer Source 3Referrals and Everyone Else

Page 12: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Services

Residential

Business

*Services vary by state/country

Page 13: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

• Digital Phone Service

• Wireless (see Comp plan for details)

• Energy

• DigitalTalk Express®

• Local & Long Distance

• Home Security & Automation

• Television

• Business Phone Service

• Merchant Services(with monthly billing of $3,000 or more. Under $3,000 non-preferred)

Preferred Services

Page 14: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Primary Services

Digital Phone Service Local Long Distance Flash Wireless

Merchant ServicesXoom EnergyTV Service

Page 15: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Monthly bills are a thing of the past! Acquire 5 customers of the same service, you receive your service for free!

STRIVE FOR FIVE

5 Digital Phone Service Customers or Digital Talk Express Customers and your Digital Phone service is free!

5 ACN Local and Long Distance Customers or Business Advantage Customers and your Local and Long Distance service is free!

5 Flash Wireless Customers and your Flash service is free!

Simply acquire 5 customers of the same qualifying service, in addition to yourself, and your service is free. That can add up to hundreds of dollars in annual savings to you.

U.S.

Page 16: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Survey

Page 17: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Survey Script

“I’ve started a new business I’m really excited about. I was wondering if you could do me a HUGE favor? (wait for response) Right now I am in the process of learning our new business. It would be a big help if you would you spend a couple minutes with me filling out a brief survey so I can learn about the services you have and approximately how much you are spending? This is really going to accelerate my learning curve.” Words NOT to use: *Switch *Change *Sell

Page 18: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Survey Script

If you are there in person hand them the sheet and let them fill it out. If you are on the phone go over the sheet box by box and write down their information.

Note: If they are in contract you don’t need to get the details of the service. You will call them back towards the end of their contract and get the information then. Remember: don’t sell them right there even if you know you can save them money, just get the information.

Page 19: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Survey Script

After they fill it out say “Thanks a lot, I really appreciate your time, it’s a big help. What I'm going to do is spend a few minutes comparing services and pricing.

By the way… if we do happen to find we could save you some money, would it be okay if I called you about it?” (Response)  Go back and research it on your online store. Call your upline if you have questions or need further clarification or assistance or help with Follow up.

Page 20: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

Customer Survey Script

Call them back within 24 hours with great enthusiasm.

Tell them you’ve found some great deals but need a little more information.

Ask how soon can you stop by to show them what you found. 

Reminder: They may not be a customer today. Build your long-term customer database!

Page 21: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

The RESULTS Of A TEAM Who Is Excellent At Acquiring Customers

1. You will Earn a Higher Residual Income

2. Your Team will Earn a Higher Residual Income

3. Better Recruiters Because of Belief

4. Better Trainers

5. Ultimately More Successful

Page 22: Customer ACQUISITION. Short-Term Goal: 15+ customer points (1 st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team

IBO Back Office and Your ACN Direct Online Store

Additional Product Information