currier jiff stanford mobile partnerships
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TRANSCRIPT
PartnershipsJames Currier, Chairman
Find Your Champion
Type 1: Hercules
Find Your Champion
Type 2: Career Advancer
Find Your Champion
Type 3: Maverick
Find Your Champion
Type 4: Old Friend
• money• time• legal approvals
• # of people involved• Integration with IT
Lower the Costs
Leverage from Outside
Leverage from Outside
Greed
Greed
Communicable throughthe organization
Fear
IT Depts
• Busy – Other Priorities
• Charged with Protecting, not Innovating
• What they do is Hard
WHATare you
partnering around?
Modular - Flexible
Brand flexibility
Modular
API’s - Application ProgrammingInterfaces
Should you thinkabout it
as a“partnership?”
$Sell - Buy
Make it Repeatable
M&AMergers & Acquisitions
Surprise – EDUSurprise -- Yahoo, AOL, FB
Challenge -- Pharma
PartnershipsJames Currier, Chairman