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CURRICULUM VITAE

Name : Vijaya Lakshmi P.

Designation : Professor of Communication and Registrar

Educational Qualifications : Ph.D., M.C.J, MA.

Experience : 21 years

Office Address : Department of Communication and Journalism

Sri Padmavati Mahila Visvavidyalayam

(Women’s University)

Tirupati-517502, Andhra Pradesh, India

Phone: 0877-284516(Off),

Mobile: 093999620125,

E-mail : vijaya.cj@gmail.com,

Area of Specialization

Development Communication, Communication theory, International and Intercultural

Communication, New Media Technology and Women and Media

Research Interests

New Media and Children, ICT and Women, ICT and Rural Development, Health

Communication.

Accomplishments

Member, School Management Board, Bhartiya Vidya Bhavan, Tirupati, 2014-16.

Member , Prathibha Awards Committee , AP State Council of Higher Education, March,

2015.

Member, Online Selection Board, Institute of Communication, Tallinn University Estonia,

2012.

Asian Journal of Communication Award for outstanding research paper in Asia Pacific Region received at Association for Education in Journalism and Mass Communication (AEJMC) Conference ,August, 9-12 , 2012, in Chicago, USA .

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Member, Review Committee, International Conference of AEJMC, St ,Louis, USA,2011. SUSI Scholar, (Study of United States Institutes) 2011, Funded by US Dept of State’s Study ,Washington, DC,USA July 6th-August 16th, 2011.

Best Programme organizing chapter award, received as a chairperson of PRSI, Tirupati Chapter from National Public Relations Society of India, 2006.

Member, Committee appointed by AP State Council of Higher Education, developed Model Curriculum for Journalism and Communication Courses in Andhra Pradesh,2006.

Executive Member, Governing Body - Press Academy of Andhra Pradesh, Government of Andhra Pradesh, India - 2002-2004.

Cultural Ambassador to Ohio, USA as part of Cultural Exchange Programme Sponsored by Rotary International-1998.

Medal for a Research project titled USA's Arms Supply to Pakistan and it’s impact on India's security in MA, Defence Studies, University of Madras, Chennai, India-1987.

International Travel

United States of America (1998, 2010, 2011, 2012), United Kingdom (1998), Malaysia (2006), Philippines (2008), Canada (1998, 2010) Saudi Arabia (2015)

Research Grants

Principal Investigator, Research Project titled, Social Media Marketing and

Pharmaceutical Industry: Consumer Behavior, Funded under Innovative Project

under UGC XII Plan. 2015-17.

Principal Investigator, Major Research Project titled, Food Marketing Strategies to Children and Adolescents: A Comparative Study of Indian and American Websites and their Influence funded by University Grants Commission, Govt. of India-2015-2017.

Team Member, Research project titled Women, Media Technologies and Networking undertaken under University Grants Commission, Special Assistance Programme (UGC-SAP) - 2013-2018.

Investigator, Research Collaborative Project titled National Facebook Study, Mudra Institute of Communications, Ahmadabad, 2013-15.

Principal investigator, Major Research Project titled, Online Social Networking Sites: Empowering Children funded by University Grants Commission, Govt. of India-2010-2012.

Team Member, Research project titled Status of Women Journalists in North Indian States undertaken under University Grants Commission Special Assistance Programme (UGC-SAP) -2007-20012.

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Team Member, Research project titled ICT for Rural Women, undertaken under UGC-SAP -2007-2012.

Principal investigator, Major Research Project titled, Effects of Internet on Children and Parents: A Study in Andhra Pradesh, India funded by University Grants Commission, Govt. of India-2006-2008.

Team Co-ordinator, Research project on Status of Women Journalists in Andhra Pradesh, undertaken under UGC Special Assistance Programme on ‘Women and Media’ - 2002-2007.

Team Member, Research project titled Media Habits of Rural Women undertaken under UGC Special Assistance Programme on ‘Women and Media’ in the department -2002-2007.

Co- investigator, Major Research Project titled Internet use in Andhra Pradesh: A Study, funded by University Grants Commission, Govt of India-2003-2005.

Principal investigator, Minor Research Project titled Impact of Violence in Televised Cartoon Programmes on Children, funded by University Grants Commission, Govt. of India-2004.

Principal Investigator, Minor Research project titled Impact of STAR TV on socio-cultural attitudes of Indian Youth, funded by University Grants Commission, Govt. of India-2001.

As part of M.C.J courses prepared and submitted two Research reports on Coverage on South Asian Countries: Analysis of Time and Newsweek and Reactions of Women to Cartoons in Telugu Magazines - 1989 and 1987.

Guidance for Ph.D. program

Ph.D titled Impact of Global Media on Eritrean Culture –A Study, was awarded to Ms

Indira Mannar, Ph.D student .

Ph.D titled Impact of Cartoon Programmes on Children, was awarded to Ms

P.Bharathi, Ph.D student

Currently Guiding two Ph.D Students

1. Media, Marketing and Children

2. Online health communication

Editorship of Journals and Magazines

Issue Editor, Indian Journal of Media Studies, ISSN – 2229-7235) Vol II No1 &2, 2009.

Issue Editor, Indian Journal of Media Studies, ISSN – 2229-7235) Vol II No1 &2, 2008.

Associate Editor, Journal of Academy of Juridical Studies, an International Law Journal

available both on online and print.

Member, Editorial Board, “Indian Journal of Media Studies, ISSN – 2229-7235.

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Panel Member, Expert committee for Review Projector, (Reviews books published in

India), Coimbatore, India.

Member, Editorial Board, “Theneteega”, a Telugu Counterpart of International Journal,

Honeybee, IIM, Ahemadabad, India-3 Years.

Publications

Books

Co-editor, Book on Gender and ICT Opportunities and Challenges, Sonali Publications,

New Delhi, India - 2016, ISBN – 978-81-8411-568-0.

Authored, Safe Internet Use: A Guide to children and distributed in schools in Andhra Pradesh,2011.

Editor, Book on Communication Theory and Models for Master’s Course in

Communication and Journalism, Sri Acharaya Nagrajuna University, Guntur, India-2008.

Authored, Foreign Television and Indian Youth: Changing Attitudes, Concept Publishing,

New Delhi, India -2005.

Book Chapters

India: ICTs and the Empowerment of Rural Women, In Global Journalism Practice and New Media Performance , Yusuf Kalyango and David Mould (ed), USA, Palgrave Macmillan Academic Publishers, 2014. ISBN- 978-1-137-440556

Globalization, Internet Trade and Rural Women Reaching Beyond Borders in The Dynamics of Change and Continuity in The Era of Globalization-Voices from the Margins , B.V. Muralihar (ed), New Delhi: Sunrise Publications,2009.

Role Government in Public Service Advertisements In Public Service Advertising: Some Issues and Campaigns, K. Suresh & Mannar Srinivasan (ed),The ICFAI University Press, Hyderabad, India-2008.

Course writer for Advertising for MA Public Relations offered in Distance Education Mode- Telugu University, Hyderabad, India -2008.

Impact of Violence in Televised Cartoon Programmes on Children in Children and Television, Victor Sunder Raj (ed) Authors Press, New Delhi- 2006 (Co-authored).

Need for Effective Media Use in Women’s Universities In Women Universities: Challenges and Perspectives, Prof. Veena Noble Dass (ed), Women Press, New Delhi, India (Coauthored)-2007.IFBN 8189110-16-0

Course writer for Advertising for MA Public Relations offered in Distance Education Mode-Sri Venkateswara University, Tirupati. India -2006.

Editor and Writer for Self Instructional Material- Karnataka Open Univetsity, Sri Venkateswara University, Nagarjuna University, Telugu University.

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Monographs

Member, Editorial Board, Monograph titled, Status of Women Journalists, March, 2007

Member, Editorial Board, Monograph titled, Media Habits of Rural Women, March

2007.

Women in the Press: A Retrospect, 2001

Research Articles

Digital Activism and Activists Response to Gender Violence in India In “Gender and ICT

Opportunities and Challenges”, Sonali Publications, New Delhi, India - 2016, ISBN –

978-81-8411-568-0. , P:364-373.

Gender Matters: Eritrean Women and Mediated Messages of Foreign Television

Channel, International Journal of Mass Communication and Journalism, Vol 5 issue 2

with ISSN 2165-7912,2015 (Co-authored).

Online Social Networking Profiles and Self-presentation of Indian Teenagers, International Communication Research Journal (ICRJ) , ISSN 2153-9707,USA , Dec, 2014,(Co-authored).. Social networking sites and Indian teenagers, Covenant Journal of Communication

(CJOC), Vol. 2, No. 1,Nigeria. June 2014.

Television Cartoons and Changing Habits of Children, International Journal of

Multidisciplinary Educational Research,Volume-3, Issue,(2)2, ISSN:2277-7881, Feb-

2014, (Co-authored).

Children’s Cartoons and Parents Mediation Indian, Journal of Media Studies ISSNNo.2229-7235,Vol.VI.1&2, 2013, (Co-authored). Global Television and Eritrean Society, Indian Journal of Media Studies ,( (ISSNNo.2229-

7235),Vol.VI.1&2,2012, (Co-authored).

Trust and Privacy in Social Networking Sites: Content Analysis and Qualitative study among teenage children, Indian Journal of Media Studies,( ISSN – 2229-7235),2011 (Co-authored).

Experiences of Women Journalists: A Global Perspective, National Seminar’s Publication of Proceedings with full paper by Press Academy Andhra Pradesh,2011.

Safer Internet for Children: A Study on Children and Parents in Andhra Pradesh,

Communication Today Jan- March, 2010 (Co-authored).

Children’s Experiences with Social Networking Sites: Need for Critical Research,

Media Mimasa ( Media Crique) , April-June,2010.

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Internet Marketing and Young Consumers: A Growing Problem-Need for Tougher

Regulative Mechanism, Journal of academy of Juridical Studies, India. Jan-June, 2009.

Safer Internet for Children: A Study on Children, Parents and Educators in Andhra

Pradesh, India, Indian Journal of Media Studies Vol:III, No:1&2, SPMVV, Tirupati, India,

March, 2009 (Co-authored).

ICT and Good Governance: Experiences of Rural People in India, Indian Journal of Media Studies Vol:II, No:1&2, March, 2008 (Co-authored).

Internet use in Andhra Pradesh: Some Reflections, Indian Journal of Media Studies Vol:1, No:1, March, 2007 (Co-authored).

Internet use, Indian culture and Gender Variations, Media Asia, Vol:33, No:3&4, , Singapore,202-211, 2006 ( Co-authored).

Children Online: Growing Concerns –Mapping the Global Practices, Journal of academy of Juridical Studies, Online Journal, published from India.Jan-June,2006

Status of working women journalists: A study in Andhra Pradesh published in Karnataka University Journal of Communication, Karnataka University, India, December, 2005 (Co-authored).

International / National Conferences / Workshops / Training Programmes

Invited Speaker, workshop on “Prevention of Ragging and Suicide : Save Lives”

organized by New Indian Express and Sri Vikrama Simharipuri University on 9th , Oct,

2015.

Invited Speaker, Seminar on “Prevention of Ragging and Suicide : Save Lives” organized

by New Indian Express and SPMVV on 19th , Sept, 2015.

Invited speaker, Indian Media Journalists Union , July 10, 2015 ,on Journalism Today.

Presented a paper on Women’s Empowerment through Social Media :experiences of Indian women, in International Conference on Social Media: Uses and Methodological Challenges Conference (SMUMC),9 to 10, March ,2015 , Riyadh, Saudi Arabia. Invited Speaker The New Indian Express and Public Relations Society of India , Tirupati Chapter on Corporate Social Responsibility on 21.04.2014.

Presented a paper on The Online Food Marketing to Children: Policy Issues in National Conference on ICT - Policy and Legal issues, 19th and 20th March, 2015.Dept of C&J, UGC SAP

Invited Speaker to the Interactive Session with Industrialists of Food Processing Units in Andhra Pradesh to introduce multi- entry and multi- exit educational programmes in food technology in SPMVV,

Presented a paper on Online Health Information & Women’s Attitude International Congress on Women’s Health, at Sri Venkateswara Medical College, India, 11th-13THJuly,2014.

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Presented a research paper on Insight into Online Health Communication :A meta-Analysis, in the National Seminar, Health Communications in India and Challenges , ,21st &22nd March,2014, (National).

Presented a research paper on Internet games advertising and health messages for children , in the National Seminar, Health Communications in India and Challenges , ,21st &22nd March,2014, (Co authored, National).

Presented a research paper , New Media Landscape and Women Empowerment in India, in International Conference, Changing Landscape in New Media Communication Technologies, November 20-22, 2013. Presented a research paper on Online marketing of food products to children: A content analysis of children’s’ web-sites, in International Conference, Changing Landscape in New Media Communication Technologies , November 20-22, 2013 , (Co authored). Presented a research paper Online friendships: A Study on postgraduate students, in International Conference, Changing Landscape in New Media Communication Technologies , November 20-22, 2013 , (Co authored).

Presented a paper in National Seminar on Agricultural Marketing: Awareness and Use of Information among Farmers, UGC Sponsored national seminar organized by Dept. of C&J, Acharya Nagarjuna University, Guntur from 29-30 Nov, 2012.

Presented a Research paper titled Online Social Networking Profiles and Self-presentation of Indian Youths at Association for Education in Journalism and Mass Communication (AEJMC) ,August, 9-12 , 2012, in Chicago, USA. Participated in 21 day UGC- Workshop on Audio and Video Production organized by UGC-SAP (DRS-II) , Dept of Communication and Journalism, SPMVV from 16th August to 12th September,2011.

Resource Person, Workshop on Right to Information Act, 25.2.2012, SPMVV.

Presented a paper titled Protecting Children Online Need for Tougher laws in a National Seminar on Women Rights in India: Issues and Challenges(WRIC-2012), organized by Dept of Law, SPMVV , 23-24,February,2012. Invited Speaker, Dissemination of Research on Poverty, National Seminar on Communicating Poverty Research Women & Children in Poverty – Social work intervention, SPMVV, Feb, 12-15, 2012.

Invited Speaker for workshop for newly empanelled casual announcers/compeers on Online Radio ,AIR, Kadapa on 19th March,2012.

Invited Speaker, National Seminar, Social Networking Media-Current Trends and

Research Challenges ,February,9-10, 2012.SPMVV, Tirupati.

Participated, Training of Trainers Course on Right to Information Act at Dr.MCR Institute

of HRD ,Hyderabad from 2.2.2012 to 4.2.2012.

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Presented a paper titled Experiences of Women Journalists: A Global Perspective, Seminar on Women in Media –Opportunities, Challenges, Press Academy of Andhra Pradesh, 21-22, Sept, 2011.

Presented a Research paper titled Use of Social Networking Sites: An Exploratory Study of Indian Teenagers Association for Education in Journalism and Mass Communication (AEJMC) ,August, 10-13 , 2011, in St. Louis, Missouri, USA.

Participated in 21 day UGC- Workshop on Audio and Video Production organized by UGC-SAP (DRS-II) , Dept of Communication and Journalism, SPMVV from 16th August to 12th September,2011. Presented a Research paper tilted “Trust and Privacy in Social Networking Sites:

Content Analysis and Qualitative study among teenage Children at 20th AMIC Annual

Conference ,24 – 27 ,June 2011 , Hyderabad, India

Attended the workshop on Building Partnerships on February 24-25, 2011, organized by USIEF , Chennai.

Attended International conference on Radio Asia11 from 21-23 Feb,2011 , jointly

organized by Asia Pacific Broadcasting Union and AMIC, New Delhi

Participated in Regional Level Consultation on Community Radio Awareness, organized by Ministry of Information and Broadcasting, Government of India and Commonwealth Educational Media Centre for Asia, Nov’15-17, 2010 at Hyderabad.

Participated in Privacy Coalition Meeting organized by Electronic Privacy Information

Center on 25th June, 2010 at Washington DC, United States of America.

Participated in Third GigaNet Workshop on Global Internet Governance: An Interdisciplinary Research Field in Construction organized by McGill University, on 30-31,May 2010, held in Montreal (QC), Canada .

Participated in a workshop on Polio communication organized by UNICEF, from Feb’16-

18’2010 at Bangalore.

Presented a paper Social Networking Sites and Children: Need for Critical Research in national Seminar on Emerging Trends in Media. The Rise of Digital Culture and its impact on Information Society, Jan’21 &22nd 2010 at Pondichery University, Pondichery.

Presented a paper on Global Media, and Eritrean Women identities, 9-11 July 2009 at

International conference at Loyola College, Chennai.

Presented a paper on ICTs and Good Governance: Experiences of Rural People in Andhra Pradesh, India in 18th AMIC Annual Conference Media, Democracy and Governance: Emerging Paradigms in a Digital Age,13-16 July,2009, New Delhi.

Presented a paper on ICTs and Empowering Rural Women Online in National Seminar, 2 and 3 Feb, 2009, organized by Dept of Applied Economic, SPMVV, Tirupati

Participated in Internet Governance Forum, Hyderabad on 3-6 December,2008 organized by United Nations and Internet Governance Forum.

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Presented a paper on Safer Internet for Children : A Study on Educators, Parents and Children in Andhra Pradesh, India in 17th AMIC Annual conference, Changing Media, Changing Societies: Media and Millennium Development Goals’ from 14th to 20th July,2008,at Manila, Philippines (Coauthored).

Member, Organizing Committee, Workshop on Networking of Women Journalists by UGC-SAP, Dept., of Communication & Journalism, SPMVV, India on 28th & 29th March 2007.

Resource Person , Committee appointed by AP State Council of Higher Education, developed Model Curriculum for Journalism and Communication Courses in Andhra Pradesh,2006.

Presented a paper on Internet use, Indian culture and Gender Variations in 15th Annual conference, Media in Asia: Aspirations, Choices and Realities between 17-20 July, 2006, Organized by AMIC at Penang, Malaysia (Coauthored).

Presented a paper on Online personal relationships on chat: Experiences of Indian Youth in an International Conference on “Technology, knowledge and society”, 12-16 December, 2005 at Hyderabad organized by Common ground, NGO, Australia.

Member, Organizing Committee, Workshop on Multimedia Training by UGC-SAP, Dept. of Communication & Journalism, SPMVV, India ,from 15th to 18th March 2005.

Resource Person, UGC Workshop on Data Analysis in Social Science Research-Hands Experience with Statistical Packages, by Dept of Econometrics, S.V. University, Tirupati, 11-13, March , 2005.

Participated, National Workshop on Qualitative Research Methodology held at Tata Institute of Social Sciences, 27th and 29th, January, 2005.

Resource Person to Consultative Programme To develop modules to integrate Gender sensitivity in Mass Communication and Journalism curriculum organized by National Commission for Women, UGC and Center for Advocacy and Research, New Delhi, India, Feb 4-7,2004.

Resource Person to Consultative Programme To develop modules to integrate Gender sensitivity in Mass Communication and Journalism curriculum organized by University of Hyderabad, and Center for Advocacy and Research, Hyderabad, India, Sep 10-12,2004.

Presented a paper on Impact of Violence in Televised Cartoon Programmes on Children in a Seminar on Television and Children, organized by Signis, Indian Social Institute, Indian Chapter of Catholic Association for Communication and UNESCO, New Delhi, India, Feb,16-18, 2004.

Participated in National Conference on Television Beyond 2000 organised by AMIC – India from 14th – 15th November 1997 at Chennai.

Attended a Workshop on Curriculum development in communication and Journalism and submitted a paper on “Communication and Journalism Education In India – A need to review”, organised by the UGC Mass Communication Panel in Osmania University, Hyderabad on 25th and 26th March, 1996.

Presented a paper in a National Seminar on “Current Trends on communication and Journalism Education in Indian Languages” at Osmania University, Hyderabad on 20th and 21st Feb. 1993.

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Submitted a paper “Advertisements in Periodicals – Importance of Translation” in a National Seminar on, “Issues and Problems in Modern Indian Languages with particular reference to Telugu”, at SPMVV, Tirupati on 29th and 31st March, 1993.

Conferences/ Workshops Organized

Director, International Conference, Changing Landscape in New Media Communication Technologies along with E.W. Scripps School of Journalism, Ohio University, USA, November 20-22, 2013 .

Coordinator, One day International Symposium along with E.W Scripps School of Journalism, Ohio University, USA on Multi-Media Technologies on 13.3.2012 in India.

Member, Organizing Committee, Workshop on Networking of Women Journalists by UGC-SAP, Dept., of Communication & Journalism, SPMVV, India on 28th & 29th March 2007.

Member, Organizing Committee, Workshop on Multimedia Training by UGC-SAP, Dept. of Communication & Journalism, SPMVV, India ,from 15th to 18th March 2005.

Organizing Secretary, One-day Seminar on Press-Police-Judiciary conducted along with Press Academy of Andhra Pradesh at Tirupati, India on Sep.26, 2003.

Member, Organizing Committee , Workshop on Web-Designing by UGC-SAP, Dept., of Communication & Journalism, SPMVV, India, from 27th to 30th March 2003.

Organizing Secretary, Seminar on Changing Trends in the Print Media conducted along with Press Academy of Andhra Pradesh at Tirupati, India on Feb, 2-27, 2003.

Significant Administrative Achievements

As a Registrar contributed for introducing new courses like Food Technology,

Fashion Technology, Integrated B.Tech with MBA, Nursing etc,.

MOU with Prathista Industries, Stanford University and Auburn University

Automation of administrative activities, Distance Education Center and hostel

activities, introduction of biometric attendance in hostels, smart cards to

students, online purchase of books.

Introduction of Course on Life Skills and extending communication skills in

second semester.

Resolved several long pending teaching and non reaching issues like transfer of

services , paying to the tune of Rs2 crores towards commuted pension to the

retired teaching staff since 2000, contribution of Rs 6.5 crores to LIC towards

pension commitment of non teaching staff, appointment of Backlog SC posts,

compassionate appointments etc,.

Responsible to enter into MOU with several foreign universities and industries.

Member, Committee appointed by Govt of Andhra Pradesh to examine the

suicide of an Architecture student in Nagarjuna University, Guntur, 2015. The

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committee has made recommendations and the Govt of AP is introducing several

measures like introduction of Biometric attendance, smart cards, CC cameras,

counseling centers and Anti ragging measures in all the universities in Andhra

Pradesh.

Contribution to Corporate Life

Registrar , Sri Padmavati Mahila Visvavidyalaym, since 26,Nov,2012 .

Member Secretary, Executive Council, SPMVV,2012-till date Member, Academic Senate , SPMVV, 2012 to till date

Member Secretary, Standing Committee, SPMVV, 2012 to till date

Member , Building Committee, SPMVV,2012-till date

Member, Central Purchase Committee, SPMVV,2012-till date

Convener, Accounts and Pay role committee SPMVV – 03-12-2014.

Member, Advisory Committee for University Hostel.

Chairperson, Purchase Committee for University Hostels, SPMVV.

Member, NSS Advisory Committee.

Member, NSS Units & NSS volunteers applied for the Indira Gandhi National Awards 2013-2014.

Member, Advisory Committee, Directorate of Distance Education.

Convener, Advisory Committee, University Library, SPMVV.

Convener, renovation of Administrative Building, SPMVV.

Member, Campus Development – UGC XII Plan, SPMVV.

Member, Board of Studies in Communication and Journalism, SPMVV

Deputy Warden, SPMVV Hostels , since 11th,Nov, 2011 to date .

Head, Dept of Communication and Journalism, 2008-11

Public Relations Officer – 2008-2010.

Produced University Video documentaries for 2009 and 2010-11.

Honorary President and Advisor for Journalism Association

Brought out University Brochures for 2009 and 2010-11.

Chief Editor of the College Magazine during silver jubilee celebrations

Coordinator , 3-Months Certificate Course on Web Designing under UGC- SAP ( DRS I)

Member, Annual Report ,2007.

Coordinator, Eenadu Endowment Lecture, 2007.

Brought out special issues of Lab Newspaper for UNIFEST& International conference

Member , Souvenir Committee of UNIFEST-2007.

Member of Publicity committees for convocation and UNIFEST. Association with other Universities / other Bodies

Panel member UGC NET , New Delhi from 2010-12.

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UGC NET Observer since 2011 to till date

Examiner and Paper setter for Andhra University, Sri Venkateswara University, Nagarjuna University, Telugu University, Krishna University, Berhampur University and, Manipal Institute of Communication, Manipal- India

Delivered lectures in various universities

Association with Professional bodies

Member, Association for Education in Journalism and Mass Communication (AEJMC), USA, 2011-12.

Life Member, Asian Media and Information and Communication Center, an Independent Research and Communication Center based at Singapore.

Member, National Council, Public Relations Society of India-2006-08.

Chairperson, Public Relations Society of India (PRSI), Tirupati Chapter-2005-06.

Committee Member, Andhra Pradesh State Council of Higher Education (A Statutory Body of the Government of Andhra Pradesh), to develop model curriculum for Journalism courses in Andhra Pradesh, India-2008.

Community Projects

Principal Investigator, Community Research Project titled, Rediscovering Indira Gandhi through Cartoons funded by Center for IndiraGandhi Studies -UGC, Govt. of India -2010-2011.

Principal Investigator, Community Research Project titled, Do Blogs Promote Philosophy of Dr. B.R. Ambedkar (Father of Indian Constitution)- funded by Center for Dr. B.R. Ambedkar Studies-UGC, Govt. of India-2008-2009.

Principal Investigator, Community Research Project titled, Indira Gandhi as an International Leader and Print Media : An Analysis of The Hindu and Indian Express - funded by Center for Indira Gandhi Studies -UGC, Govt. of India -2008-2009.

Delivered Lectures on Effects of Internet on young people and children in Colleges,

Schools and Rotary Club.

Resource person for training programmes on Writing skills for Rural Women Journalists organized by Velugu, Chittoor District, jointly funded by Govt. of India and World Bank, 2002-2008

Executive Member, Environmental Society of Tirupati. Conducted various workshops and training programmes for school teachers and to create Environmental Awareness Among School Children, 1995-2005.

Participated in Janmabhoomi Programme (rural extension activity) of State Government in Tirupati and around the villages for three years.

Educational Background

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Ph. D. in Communication and Journalism from University of Pune, India Topic : Impact of Foreign Television Programmes on Social and Cultural Attitudes of Indian Youth -2001

P.G. Diploma in Travel and Tourism Administration from Pondicherry University,

Pondicherry, India -1998.

Master of Communication and Journalism from Sri Padmavati Mahila Visvavidyalayam,

(Women's University), Tirupati, India -1989.

Bachelor of Communication and Journalism from Sri Padmavati Mahila Visvavidyalayam,

(Women's University), Tirupati, India -1987.

Master of Arts in Defence Studies from University of Madras, Chennai, India -1986.

Bachelor Degree in Science from Nagarjuna University, Guntur, India -1983.

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P. Vijaya Lakshmi , Ph.D

Department of Communication and Journalism

Sri Padmavati Mahila Visvavidyalayam

(Women’s University)

Tirupati-517502, Andhra Pradesh, India

Phone: 0877-284516(Off),

Mobile: 093999620125,

E-mail : vijaya.cj@gmail.com,