Priscilla M. Chavez

Evolution transformation Interactive power of computer and

communications technology Computer-enabled consumer devices Internet Interactive relationship with the media

consumer

Ebooks (kindles, Sony reader) Ipad Smartphone's Social Media (Twitter, Facebook) Sharing content Apps

Advertising- eMarketer estimates social network advertisement will grow to $1.3 billion next year

Media Engagement- how to engage the community

Social media- 94% of busineses will continue or increase their investment in online social media

Convergence between the radio and Internet

Radio content transmitted via Internet Internet content transmitted via radio (on

notes, “radio program in which broadcasters take the internet to the community by surfing the web in search of answers to listener queries”)

Podcasts National Public Radio Satellite Radio HD Radio Ipod, Itunes

Traditional radio ad revenues fall More Internet radio

XM Satellite Radio Sirius Satellite Radio Worldspace 4 million current subscribers 20 million projected increase Video streaming through satellite radios in the

future (Allow listeners to roam across the entire

continent, listening to the same audio programming anywhere they go. Other satellite delivered content require a fixed location receiver and a dish antenna. The antenna must have a clear view to the satellites. Talk about satellite in cars)

Google TV Hulu Channel131 Netflix Streaming

Digital radio technology used by AM and FM radio stations to transmit audio and data through digital signal with analog signals.

Apple to add HD radio in future devices Microsoft's Zune’s have HD radio

Internet radio (Pandora, Podcasts) Radio stations on the Internet Streamies and Simuls two sets of Internet

streamers increasing their use of the Internet Radio

185 million listeners by 2020 250 million will still listen to terrestrial

radio Less than 10 million will listen to HD radio In 2009 $260 million was spent on

Internet radio advertisements $28 million on podcasts ZenithOptimedia predicts that in 2011 it

will be $394

Smartphone usage will continue to increase.

Mobile payments will become the one of the preferred venues for payments

http://www.radiostreamingnews.com/2010/04/internet-radio-traditional-radios.html

http://www.masternewmedia.org/top-internet-trends-2010-a-guide-to-the-best-predictions-from-the-web-part-1/

http://www.emarketer.com/Reports/All/Emarketer_2000409.aspx

http://satelliteradiousa.com/satellite_radio_future.html