current travel landscape and future trends - geoff freeman, u.s. travel association
DESCRIPTION
A storm of activity has swirled around the travel industry in recent years – nearly all of it dampening demand for our product. From the uproar over TSA screening, to the assault on corporate meetings and events to crises like swine flu and the BP oil spill, the travel industry has confronted challenges of the sort it has never before seen. Are more problems in store? Could the travel industry have prevented these problems? Geoff Freeman, Executive Vice President of the U.S. Travel Association, will discuss the threats facing the travel industry and how we capitalize on opportunities to thrive in the years ahead.Sponsored by: AAATRANSCRIPT
Hoosier Hospitality Conference
March 15, 2011
Ranking the Travel Industry (output)
Revenue(billions)
Jobs(millions)
Taxes(billions)
$546.3 3.0 $65.7
$668.1 2.3 $76.1
$772.5 7.7 $115
$897.8 2.8 $98.8
Industry
Chemical
Auto
Travel
Insurance
Big Impact, Little Support
FLU
Washington Opinion Leaders Say:Jobs Are Low Paying
Washington Opinion Leaders Say:Leisure and Business Travel is Frivolous
Washington Opinion Leaders Say:“Fun and Entertainment” = Less Important
Travel: Frivolous or Necessary?
NecessaryCore Business Function
Commonplace
UnnecessaryDispensableFrivolous / Luxury
Makings of Something Greater
Makings of Something Greater
War on Travel? Industry Fights Back
Law Is Signed to Create AU.S. Tourism Board
Step 1: Acknowledge Problem
Same Problem
FrivolousNon-Essential
Luxury
Step 2: Become Advocates
